PUBLISHING New Media Concepts
CONTENTMedia & Social MediaConsumer Behavior: Music Industry as an exampleDisruptive Technology: The Future is MobileBusin...
WHAT IS MEDIA?The word “medium” comes from the Latin word medius (middle).In communications, media (singular) medium are t...
THE INTERNET & THE NEWS INDUSTRY "The Internet has turned the news industry upside down, making it more participatory,    ...
“HUFFINGTON POST’S PULITZERPRIZE WIN MARKS A TURNINGPOINT FOR JOURNALISM”  “Six years ago it was unthinkable  that the bas...
MEDIA & SOCIAL MEDIASocial Reading and Sharing is driving more traffic on the Internet
CONSUMER BEHAVIOR    Music Industry as an example
Generation Y & Z     Gen X ~ Boomers       Young Elderly +Generation Y          Generation X         Young Elderly(born 19...
Generation Y & Z                   Gen X ~ Boomers                    Young Elderly +                    Social Media     ...
Music industry is a good exampleGeneration Y & Z   Gen X ~ Boomers    Young Elderly +    Spotify           iPod & iTunes  ...
Age is not the only criteria for Media behavior             - We’re a$ individuals!
We a$ have daily routines for using Media    - depending on the time and place!
DISRUPTIVETECHNOLOGY  The Future is Mobile
TECH COMPANIES WANTYOU IN THEIR ‘ECOSYSTEM’Tech companies want to erasethe boundariesThe Strategy is to build a device,sel...
THE FUTURE IS MOBILE The new local - the physical and digital world are becoming increasinglyintertwined when you look at ...
MOBILE & SHOPPING GO TOGETHER  Apps engage consumers to make purchases
MOBILE NEWSSmartphones and tablets expandthe clock for news consumptionMini-tablets have been launchedat affordable prices...
MOBILE ADVERTISINGMobile Advertising is small, butgrowing rapidlyAt $1.45 billion it accounted forless than 5% of Digital ...
E-READING IS A TRENDStrong correlation between thesales in eReading devices andeBook adoptioneBook sales surpassed hardcov...
BUSINESS MODEL IN PUBLISHING   Key Drivers of Change
BUSINESS MODEL FORTHE NEWS INDUSTRY?Old Business Model goes back to1833, when ‘The Sun’ went onsale on the streets of New ...
MASSIVE DECLINE IN PRINTADVERTISING IN THE U.S.Print circulation for U.S. newspapershas long been in decline; so farnewspa...
THE CEO’S DILEMMAA major businessparadigm shift isunderwayKey Drivers of Change:  Consumer Behavior  Cost of Print & Distr...
NEW MEDIA       CONCEPTSDisruptive Change or Gradual Transformation?
OLIVIABy Bonnier Publications Oy
‘OPEN OLIVIA’ 2012Olivia is much more than amagazine - it’s about events,lifestyle & mobile appsCo-creation of content -pu...
TEKNIIKAN MAAILMA     by Otavamedia
TEKNIIKAN MAAILMAOtavamedia is one of the largest publishersof magazines in Finland: 22 websites with1.4 million weekly vi...
TEKNARIA Cha$enger & New Player
TEKNARINew Media concept:  iPad magazine with rich media  content (free); Android tablet  version (free)  a Webzine issued...
HELSINGIN SANOMAT‘Combo’ subscription model by Sanoma News
HELSINGIN SANOMAT HS Combo = Paper + Digital subscription Currently 140,000 ‘Combo’ subscribers account for 1/3 of total s...
KAUPPALEHTIRedesign & New subscription model
KAUPPALEHTIRedesigned paper and onlinecontent   Paper focus on exclusive news and   background for important events   Onli...
HBL+New tablet concept by KSF Media
HBL+Weekly news magazine for tabletsonly, published by KSF Media   available in HTML5 formatUnique content: premium journa...
INTERNATIONAL BRANDSINVEST IN A DIGITAL FUTURE      Digital subscriptions on the rise
THE ECONOMISTA success in digital revenue - print sti$ fares we$
A MATTER OF TRUST: “PEOPLE WANTTO BE CHALLENGED BY WHAT THEYREAD”, ANDREW RASHBASS, CEOPrint circulation at 1,501,000 for ...
FINANCIAL TIMESThe FT web app in HTML5 is a success!
A MILESTONE INDIGITAL CIRCULATIONFT reaches 2.1 million people worldwide ona daily basis (combined print and onlinereaders...
THE GUARDIAN  Digital-First Strategy
THE GUARDIANDIGITAL-FIRST STRATEGY“Digital-first” strategy launched inJune, 2011: The aim is to achieve “a majortransforma...
THE NEW YORK TIMES“Journalism is alive and we$, and feisty, especia$y at The NYT”
NEXT ISSUE MEDIADigital Subscription Model by a Group of Publishers
NEW APPS - A NEW SUBSCRIPTIONMODEL AIMED AT INCREASINGDIGITAL READERSHIPApps are at the heart of disruption‘Spotify-like’ ...
NEWS AGGREGATORSLOOK FOR ADVERTISINGConsumers use Flipboard tocombine content from publishersand their social media accoun...
WHAT TO DO?Invest in a digital futureincluding MobileEngage your audience,share and measure!Open Innovation: Crowdsourcing...
Publishing & New Media Concepts updated in November, 2012
Publishing & New Media Concepts updated in November, 2012
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Publishing & New Media Concepts updated in November, 2012

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The updated keynote includes the latest available data on digital subscriptions and mobile advertising. Featuring new Media concepts for smartphones and tablets. Updated data on case HBL+, HS, The Economist, FT, The New York Times, Tekniikan Maailma and Teknari.

Lecture in "Intercultural Communication and Marketing" at School of Business and Economics, Åbo Akademi University.

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  • Publishing & New Media Concepts updated in November, 2012

    1. 1. PUBLISHING New Media Concepts
    2. 2. CONTENTMedia & Social MediaConsumer Behavior: Music Industry as an exampleDisruptive Technology: The Future is MobileBusiness Model in Publishing: Key Drivers of ChangeNew Media Concepts: Disruptive Change or GradualTransformation?
    3. 3. WHAT IS MEDIA?The word “medium” comes from the Latin word medius (middle).In communications, media (singular) medium are the storage and transmissionchannels or tools used to store and deliver information or data.It is often referred to as synonymous with mass media or news media, but mayrefer to a single medium used to communicate any data for any purpose.The beginning of human communication dates back to ancient cave paintings,drawn maps or writing. ‘The First Tablet’
    4. 4. THE INTERNET & THE NEWS INDUSTRY "The Internet has turned the news industry upside down, making it more participatory, social, diverse and partisan - as it used to be before the arrival of mass media." Ref. Tom Sandage, The Economist, Special Report: the News industry, July 2011
    5. 5. “HUFFINGTON POST’S PULITZERPRIZE WIN MARKS A TURNINGPOINT FOR JOURNALISM” “Six years ago it was unthinkable that the bastion of conservatism in handing out prizes for American journalism would be writing citations for the Huffington Post; now it is hard to imagine that in the next six years the line-up of winners will not be dominated by the most deft adopters of new practices and technologies in the pursuit of journalism.”Emily Bell, Professor of professional David Wood, Huffington Post seniorpractice at Columbia Universitys military correspondent, reported on theGraduate School of Journalism and a lives of severely wounded veterans and their families in “Beyond the Battlefield.”Pulitzer juror 2011/2012.
    6. 6. MEDIA & SOCIAL MEDIASocial Reading and Sharing is driving more traffic on the Internet
    7. 7. CONSUMER BEHAVIOR Music Industry as an example
    8. 8. Generation Y & Z Gen X ~ Boomers Young Elderly +Generation Y Generation X Young Elderly(born 1977 - 1994) (born 1966 - 1976) (65-74-year old)Generation Z Baby Boomers Senior Citizens(born 1995 - 2012) (born 1946 - 1964) (75+) ”Diginatives” ”Immigrants” ”Tourists”
    9. 9. Generation Y & Z Gen X ~ Boomers Young Elderly + Social Media NetBank Email Mobile Life News and Politics Weather Report Digital culture Health Printing of Maps Sharing information Work related information Travel information RecommendationsSocial Individual Copying ”the real world” Value: SurvivalValue: Sharing Value: Ownership Sceptical aboutInternet is like electricity Documents are important new services
    10. 10. Music industry is a good exampleGeneration Y & Z Gen X ~ Boomers Young Elderly + Spotify iPod & iTunes CD / Vinyl Ownership Sharing
    11. 11. Age is not the only criteria for Media behavior - We’re a$ individuals!
    12. 12. We a$ have daily routines for using Media - depending on the time and place!
    13. 13. DISRUPTIVETECHNOLOGY The Future is Mobile
    14. 14. TECH COMPANIES WANTYOU IN THEIR ‘ECOSYSTEM’Tech companies want to erasethe boundariesThe Strategy is to build a device,sell it to consumers and then sellthem the content to play on itPersonal Data is the Oil of theDigital Age“Each Tech company would like Some of the countrys biggest tech companies are hopingto be all things to all people all devices they produce can lock a consumer in anday long.” "ecosystem" of their own content and ads. Source: The New York Times, February 13, 2012.
    15. 15. THE FUTURE IS MOBILE The new local - the physical and digital world are becoming increasinglyintertwined when you look at Mobile V alue Services based on geolocation
    16. 16. MOBILE & SHOPPING GO TOGETHER Apps engage consumers to make purchases
    17. 17. MOBILE NEWSSmartphones and tablets expandthe clock for news consumptionMini-tablets have been launchedat affordable pricesSmartphone penetration isincreasing in all countries“More people will consume thedigital content of mediacompanies via mobile than viathe computer desktop by 2015” Source: Emerging Mobile Strategies for News Publishers, INMA
    18. 18. MOBILE ADVERTISINGMobile Advertising is small, butgrowing rapidlyAt $1.45 billion it accounted forless than 5% of Digital Adspending in the U.S. in 2011For 2012 eMarketer expectsMobile Ads to rise 80% to $2.6billion66% of 106 million Smartphoneowners in the U.S. use phones tomake purchasing decisions
    19. 19. E-READING IS A TRENDStrong correlation between thesales in eReading devices andeBook adoptioneBook sales surpassed hardcoverbook sales in the U.S. Q1/2012eBook sales up by 34% H1/2012 -mass market paperbacks fallKindle eBook sales haveovertaken Amazon print salesBook sales overall is up!
    20. 20. BUSINESS MODEL IN PUBLISHING Key Drivers of Change
    21. 21. BUSINESS MODEL FORTHE NEWS INDUSTRY?Old Business Model goes back to1833, when ‘The Sun’ went onsale on the streets of New YorkBusiness Model based onadvertising to keep the price ofthe newspaper down andcirculation up!In Finland approx. 49% ofNewspaper income is derivedfrom subscriptions and 51% fromAdvertising Revenue (2011)
    22. 22. MASSIVE DECLINE IN PRINTADVERTISING IN THE U.S.Print circulation for U.S. newspapershas long been in decline; so farnewspapers have not made up forlosses in print ad revenue Print advertising still contributes about $2o bn and circulation revenues $10bn in the U.S. H1/2012 newspapers get $1 in new digital ad revenue for every $25 in print ad revenue lostRevenue beyond advertising:more publishers are applying focus onincreasing digital circulation revenue
    23. 23. THE CEO’S DILEMMAA major businessparadigm shift isunderwayKey Drivers of Change: Consumer Behavior Cost of Print & Distribution Disruptive Technology The Change in Advertising
    24. 24. NEW MEDIA CONCEPTSDisruptive Change or Gradual Transformation?
    25. 25. OLIVIABy Bonnier Publications Oy
    26. 26. ‘OPEN OLIVIA’ 2012Olivia is much more than amagazine - it’s about events,lifestyle & mobile appsCo-creation of content -published in January 2012“Open Olivia” was made bynearly 900 womenThe website had 5,000 visitors inone week, contributing with ideasfor articles, features and storiesAdvertising sales increased by 20%compared with Jan 2011
    27. 27. TEKNIIKAN MAAILMA by Otavamedia
    28. 28. TEKNIIKAN MAAILMAOtavamedia is one of the largest publishersof magazines in Finland: 22 websites with1.4 million weekly visitorsOtavamedia was first in Finland with iPadmagazines in the fall 2010Tekniikan Maailma has becomepopular with a new audience on theiPad: Half of the readers are not subscribers to the print magazine nor buyers of single-copies iPad in-App shop works wellNow also available in HTML5 format
    29. 29. TEKNARIA Cha$enger & New Player
    30. 30. TEKNARINew Media concept: iPad magazine with rich media content (free); Android tablet version (free) a Webzine issued biweekly at www.teknari.fi TV program on MTV3Business Model built onadvertising income, nosubscription Fresh new concept, but is the ‘freemium’ model profitable?
    31. 31. HELSINGIN SANOMAT‘Combo’ subscription model by Sanoma News
    32. 32. HELSINGIN SANOMAT HS Combo = Paper + Digital subscription Currently 140,000 ‘Combo’ subscribers account for 1/3 of total subscriber base Combo is the primary new sales alternative: up to 80% of total new subscription sales! Bundling: HS is selling Digital subscription + iPad tablet as a package (24-month contract) HS implements its paywall on November 20, 2012, only 5 articles per week for free. Pricing: HS Verkko (Web) 9.90€/month HS Verkko Plus 14.90 €/month (all-in digital subscription for online access, smartphones and tablets)
    33. 33. KAUPPALEHTIRedesign & New subscription model
    34. 34. KAUPPALEHTIRedesigned paper and onlinecontent Paper focus on exclusive news and background for important events Online news focus on the pulse of the moment Freely available news items limited to 25 per month‘News Subscription’ option aimed atheavy users for unlimited onlineaccess Digital-only subscription available at 3.99 euros/week
    35. 35. HBL+New tablet concept by KSF Media
    36. 36. HBL+Weekly news magazine for tabletsonly, published by KSF Media available in HTML5 formatUnique content: premium journalism content from four local newspapers and one magazine about culture and phenomena in Finland in the Swedish languageBusiness concept targets new readersand the subscribers of local newspapers Priced at 9.90 euros/month or 99 euros/year
    37. 37. INTERNATIONAL BRANDSINVEST IN A DIGITAL FUTURE Digital subscriptions on the rise
    38. 38. THE ECONOMISTA success in digital revenue - print sti$ fares we$
    39. 39. A MATTER OF TRUST: “PEOPLE WANTTO BE CHALLENGED BY WHAT THEYREAD”, ANDREW RASHBASS, CEOPrint circulation at 1,501,000 for the full year ending March, 2012.Digital circulation of 123,000. Intelligent Life circulation 175,000.Lean Back 2.0 - tablets and smartphones provide a greatplatform for The Economist: Q1/2012 560,000 active digital readers per week, with more than 1 million unique users per month Digital circulation revenue has more than doubled; digital advertising revenue rising 25% Although print is the preferred format for 80% of Economist readers today, almost 70% of them expect digital to be their preferred format within two years!BOTTOM LINE: Operating profit up 6% on the previous year.
    40. 40. FINANCIAL TIMESThe FT web app in HTML5 is a success!
    41. 41. A MILESTONE INDIGITAL CIRCULATIONFT reaches 2.1 million people worldwide ona daily basis (combined print and onlinereadership) The printed newspaper has a daily circulation of 297,222 (June, 2o12) For the first time the digital circulation was larger at 301,471 than the global print circulation FT.com has 4.8 million registered users only 10 articles per month can be read for freeThe Future is Mobile Mobile already accounts for 25% of FT.com’s traffic and drives up to 20% of all new subscriptions. FT is expected to be primarily a mobile product by 2016.
    42. 42. THE GUARDIAN Digital-First Strategy
    43. 43. THE GUARDIANDIGITAL-FIRST STRATEGY“Digital-first” strategy launched inJune, 2011: The aim is to achieve “a majortransformation” and to double digital revenuesto 110m euros by 2015/2016 The printed newspaper is shrinking, the downsizing of print supplements will continue over timeWell designed digital platforms: Price of mobile subscription on iPhone 6 euros/year and on iPad 12 euros/monthBusiness Model vs. Open Journalism:Website is free of charge with 6.4 online readersand a combined readership of 8.9 million
    44. 44. THE NEW YORK TIMES“Journalism is alive and we$, and feisty, especia$y at The NYT”
    45. 45. THE NEW YORK TIMESNYT now has more than 592,000 paid-for digital subscriptions (October 2012) not including the 700,000 print subscribers who also gain digital access at this growth rate digital subs may surpass daily print subs by early 2014The long debated NYT ´paywall´ lookslike a bona fide success (only 10 articlesper month are free)NYT argue that most of the digitalsubscribers are new customers =incremental revenueDigital subscriptions are priced from $15/month(NYTimes.com + Smartphone App) to $35/month (All Digital Access)
    46. 46. NEXT ISSUE MEDIADigital Subscription Model by a Group of Publishers
    47. 47. NEW APPS - A NEW SUBSCRIPTIONMODEL AIMED AT INCREASINGDIGITAL READERSHIPApps are at the heart of disruption‘Spotify-like’ All-you-can-readsubscription on a monthly basis ‘Next Issue’ Android tablet App offers 32 digital magazines from Condé Nast, Hearst, Meredith and Time Inc. $9.99 per month for monthly and bi- weekly magazines $14.99 per month for monthlies and weeklies An iPad version now available in App StoreNext Issue will feature more titles later this year
    48. 48. NEWS AGGREGATORSLOOK FOR ADVERTISINGConsumers use Flipboard tocombine content from publishersand their social media accountsMagazine-like format on tablets &smartphones (Android, iOS)Business Model: ‘Glossy magazine-like’ advertising based on revenue-sharing with publishersOther news aggregators includeTablet Apps Pulse and Rockmelt;and web-based applications likeScoop.it! and Scoopinion
    49. 49. WHAT TO DO?Invest in a digital futureincluding MobileEngage your audience,share and measure!Open Innovation: Crowdsourcing of content andsharing of ideasMobile Advertising is anopportunity (personal data,geolocation)
    50. 50. THANK YOU!Blo&er: http://timoketonen.blogspot.com/ Email: timo.ketonen@abo.fi

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