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How to Create A Website That Sells
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How to Create A Website That Sells

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7 easy ways to improve your online marketing.

7 easy ways to improve your online marketing.

Published in: Business, News & Politics
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  • 1. How to Create A Website That Sells 7 Easy Ways to Improve Your Online Marketing Timo Jäppinen
  • 2. Author ‣ Timo Jäppinen is an ad man from Finland ‣ On mission to make advertising sell ‣ Experience from sales, advertising, digital and direct marketing ‣ Writes a blog about digital and direct marketing at www.timojappinen.com
  • 3. Online Marketing • Learn from direct marketing • People haven’t changed • Only technology changes
  • 4. “Human nature doesn’t change. Market mechanisms change, but human fear, human greed will be like this decades and centuries hence.” David Darst
  • 5. How To Create A Website That Sells
  • 6. #1 Don’t make selling harder than it is
  • 7. "Making the simple complicated is commonplace, making the complicated simple, awesomely simple, that's creativity." Charles Mingus
  • 8. #2 Make your website clear
  • 9. #3 Show people to build trust
  • 10. #4 Use testimonials from your customers
  • 11. When I want entertainmet, I go to YouTube and type ‘star wars kid’
  • 12. #5 Use your webstore to sell, not to entertain
  • 13. #6 Use deadlines and call to action
  • 14. NEXT: A Direct Marketing Secret Used By Amazon.com
  • 15. #7 The more you tell, the more you sell
  • 16. Direct Marketer’s secret: Long copy sells more than short copy
  • 17. # BONUS In direct marketing the magic word is FREE
  • 18. Tested online marketing methods • Clarity • Keywords • Show real people • Consistency • Call-to-action • Long copy • FREE • Videos • Deadlines • Testimonials
  • 19. If you don’t know what to do, copy Amazon, Apple and eBay
  • 20. If you still don’t know what to do next, you can email me jappinen.timo@gmail.com or visit my blog www.timojappinen.com

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