The Power of Business Intelligence to Transform the Way the World Works

SAP BusinessObjects The Power of Business Intelligence to Transform the Way the World Works Ian Parker &Timo Elliott May, 2009 © SAP 2009 / Page 1

Risk and Opportunity © SAP 2009 / Page 2

Source: IDC

1. DUCK! 2. KEEP SWIMMING 3. GET READY FOR THE NEXT SET © SAP 2009 / Page 4 Image by Mike Baird: http://www.flickr.com/photos/mikebaird/

Business Intelligence can have a direct positive impact on a company’s business performance, dramatically improving its ability to accomplish its mission… BI is particularly strategic because it is directed toward business managers and knowledge workers... Tools that let these users make faster, better and more-informed decisions are particularly valuable in a difficult business environment. © SAP 2009 / Page 6

Look After Your Customers “Stinting on customer service is a common and sometimes costly response to tough economic times. By managing the customer experience more rigorously, companies can maintain quality while still saving money.” McKinsey © SAP 2009 / Page 8

Look After Your Employees “As deteriorating performance forces increasingly aggressive head count reductions, it’s easy to lose valuable contributors inadvertently, damage morale or the company’s external reputation among potential employees, or drop the ball on important training and staff-development programs.” McKinsey © SAP 2009 / Page 9

Key Questions to Survive the Downturn and Thrive in the Upturn PREPARE FOR DUCK! KEEP SWIMMING THE NEXT SET Protect the existing Uncover Future Growth Be Effective and Efficient business Opportunities  Which lines of business  Whatare we currently  Can we plan multiple are most profitable? spending and what can growth scenarios for  Who are my most we safely cut ? next year? profitable customers?  What is the impact of  Which product line grew  Where is my revenue those cuts ? last year ? coming from?  Will a saving in one  Whattrends are there in  How can we increase place have a knock on buying patterns? sales? effect in efficiency in  Which suppliers are another place? giving us the best deal?  What risk exposure do we have?  Howcan we increase productivity? © SAP 2009 / Page 10

The Evolution of BI In 1990s BI was tactical In 2000s it has become strategic Next stage will be ubiquity BI © SAP 2009 / Page 11

Business Intelligence Just like Email ? BI BI and email  Infrastructure provided centrally by IT  Standard across the organisation  All users make use of it  Access inside and outside the organization  Unthinkable not to have it © SAP 2009 / Page 12

180 databases 3,500 “many 000s” internal users external users “the information service to partner self-service, from get “frompeople in ainfrastructure we’ve implemented using “no matter which database the data resides in, we cantax it out to customer allows our to leverage it inside and allow Business “Information purchase order monitoring” tooutside Objects to is suitable for each of asset” most important them, auditing form us our business forward.” them to helpour organization” drive http://www.businessobjects.com/company/customers/spotlight/sabre.asp © SAP 2009 / Page 13

Barrier to Increased Performance Gap between strategy and execution Execution © SAP 2009 / Page 14

Barrier to Increased Performance Gap between strategy and execution Strategy Strategic Alignment Execution © SAP 2009 / Page 15

Barrier to Increased Performance Lack of balance between risk and opportunity Strategy Strategic Alignment Predictable Performance Risks Opportunities Execution © SAP 2009 / Page 16

Barrier to Increased Performance Lack of visibility through entire cycle Strategy Strategic Alignment Predictable Performance Confident Decisions Risks Opportunities Execution © SAP 2009 / Page 17

Achieving Benefits with SAP BusinessObjects Strategic Alignment Predictable Performance Confident Decisions Create Ensure Trusted Proactively Enterprise Information Manage Risk Visibility © SAP 2009 / Page 18

SAP BusinessObjects Product Portfolio Enterprise Performance Governance Risk Management and Compliance Strategy Planning, Budgeting Risk Access Management and Forecasting Management Control Profitability and Process Global Trade Consolidation Cost Management Control Services Spend and Environmental, Supply Chain Health and Safety Business Information Intelligence Management Query, Reporting, Reporting Data Data Quality and Analysis Integration Management Dashboards and Search and Visualization Navigation Master Data Metadata Advanced Management Management Analytics © SAP 2009 / Page 19

Trend #1: Increasingly Strategic and Integrated © SAP 2009 / Page 20

Enterprise Performance Governance, Risk, Management and Compliance Strategy Business Risk Access Management Planning Management Control Profitability and Process Global Trade Consolidation Cost Management Control Services Spend Environmental, Analytics Health and Safety Business Information Intelligence Management Query, Reporting, Reporting Data Data Quality and Analysis Integration Management Dashboards and Search and Visualization Navigation Master Data Metadata Advanced Management Management Analytics © SAP 2009 / Page 21

Not All Data is in SAP Integrated Information Needed from Everywhere Complete Open & Stack Agnostic Independent Vendors Business Objects Hyperion, Interlace, Function/industry EPM & GRC + SAP diverse apps Cognos CPM Proclarity specific Open apps & vendors BI, quot;agnosticquot; SAS, Microstrategy, to underlying Business Business Objects Essbase, nQuire, Cognos Performance Point InfoBuilders, technology Intelligence + SAP BIEE Excel Informatica Data Warehouse BW, BIA Oracle DW DB2 DW SQL Server DW Teradata, Netezza, MySQL, Sybase Enterprise Oracle, PSFT, Applications Business Suite Dynamics NetSuite Siebel Most complete, integrated stack © SAP 2009 / Page 25

Over 25 supported integrations and solutions An integral part of many Oracle products: Websphere, Crystal… Joint industry solutions Crystal Reports, Live Office, Share Point… Windows, .Net, SQL Server… Databases, Applications, Files, Unstructured, Datamarts, Metadata, Federation… © SAP 2009 / Page 26

Trend #2: The Rise of the Business User Reshaping The Business Environment… Business Users Demographics  Multi-nationalism  Mobile workforce  Rise of “digital natives” Web 2.0  Consumer-like expectations  Lean consumption platform  Third-party mash-ups Nature of Work  Management by exception  Collaboration across boundaries  Context over information Task Workers © SAP 2009 / Page 27 2008

ALL Data © SAP 2009 / Page 28

Underserved Casual Users Product Manager Customer Support I’m on the phone with a I’ve been pulled into a last colleague and need to know minute meeting and need the sales of the product that our overall customer I manage by version. satisfaction by region. Empowering all Marketing Manager Casual Users with the In planning for next year’s HR Manager Information They Need budget, I need to know our top What is the average 5 successful campaigns in performance of new 2008. And yet no one seems employees compared to the to be able to provide me the previous year? My meeting answer! with my boss starts in 1 hour and I need this answer now! Sales Rep I’m running to a customer meeting and need to know what products they’ve bought and if they have any open support calls. © SAP 2009 / Page 29

Introducing SAP BusinessObjects Explorer Bring BI to All Business Users  Simplicity and speed of search  Intuitive data exploration and visualization  Fast response across mountains of data Help IT to Be Successful  Easy and efficient to manage and scale  More reactive to business with faster delivery  Based on proven reliable infrastructure © SAP 2009 / Page 31

Customer Feedback To Date If you know how to Highlights “ use a computer you can use Explorer.”  Classified the target population as the ‘active information user’ and further defined them as ‘users who have more This is a perfect tool questions’ for our managers who don’t know what they  Best for ‘managers’ who need to explore different business areas are looking for.” but aren’t served by existing in- house BI tools Finding information is Top Likes as easy as searching the Internet.”  Ease-of-use  Business user empowerment The point and click  Eye-catching look and feel – interface allows users ‘wow’ factor in the interface to pick what they  Left with the impression that want - like you would responses would be very quick do on any website.” © SAP 2009 / Page 32

SAP BusinessObjects Innovation Center http://innovation_center.sap.com Polestar in BI Panel the Cloud Text to Event- Query Driven BI Social iPhone Catalog Network Browser Analyzer And Many More! © SAP 2009 / Page 34

Sustainability Performance Management Design Source Make Sell Move Service Take Back CSO: tegy: CFO bl e VP Stra Audita for e Risk ility Govern M inimiz Sustainab Success Manage strategy and risks Merge financial & other sustainability data Provide transparency and actionable insight Visualize and report for stakeholder impact Reduce reporting costs © SAP 2009 / Page 38

Collaborative Decisions Business Users Sales Shipping Professional Consumer Wholesale Services Products Distribution © SAP 2009 / Page 39 2008

Aerospace & Consumer Defense & Defense Automotive Banking Chemicals Products Security Engineering, Industrial Construction & Higher Education Machinery & Operations Healthcare & Research High Tech Components Insurance Professional Life Sciences Media Mill Products Mining Oil & Gas Services Telecom- Travel & Logistics Wholesale Public Sector Retail munications Services Utilities Distribution Workforce Optimization Revenue Recognition Customer Retention Product Performance © SAP 2009 / Page 40

Key BI Opportunities In Tough Times BI standardization Customer segmentation Operational efficiencies Fast, efficient close Retaining top talent Risk management © SAP 2009 / Page 41 208 / Page 41

Thank You! Timo Elliott Ian Parker timo.elliott@sap.com ian.parker@sap.com BI Questions Blog: www.timoelliott.com twitter.com/timoelliott © SAP 2009 / Page 43

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The Power of Business Intelligence to Transform the Way the World Works

by Timo Elliott

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