SAP BusinessObjects
                The Power of Business
                Intelligence to Transform
                the Wa...
Risk and Opportunity




© SAP 2009 / Page 2
Source: IDC
1. DUCK!
     2. KEEP SWIMMING

     3. GET READY FOR THE NEXT SET




© SAP 2009 / Page 4   Image by Mike Baird: http://w...
© SAP 2009 / Page 5
Business Intelligence can
       have a direct positive
       impact on a
       company’s business
       performance,
 ...
© SAP 2009 / Page 7
Look After Your Customers




        “Stinting on customer service is a common and sometimes costly response to tough
   ...
Look After Your Employees




     “As deteriorating performance forces increasingly aggressive head count reductions, it’...
Key Questions to Survive the Downturn and
      Thrive in the Upturn
                                                     ...
The Evolution of BI




        In 1990s BI was tactical
        In 2000s it has become strategic
        Next stage wi...
Business Intelligence
        Just like Email ?




                                      BI
        BI and email
       ...
180 databases
                            3,500                                                 “many 000s”
              ...
Barrier to Increased Performance
      Gap between strategy and execution




                                    Executio...
Barrier to Increased Performance
      Gap between strategy and execution

                                     Strategy  ...
Barrier to Increased Performance
      Lack of balance between risk and opportunity

                                     ...
Barrier to Increased Performance
      Lack of visibility through entire cycle

                                          ...
Achieving Benefits with SAP BusinessObjects




                                        Strategic Alignment

             ...
SAP BusinessObjects Product Portfolio



           Enterprise Performance                         Governance Risk
       ...
Trend #1: Increasingly Strategic and Integrated




© SAP 2009 / Page 20
Enterprise Performance                        Governance, Risk,
                Management                                ...
Enterprise Performance                        Governance, Risk,
                Management                                ...
Enterprise Performance                        Governance, Risk,
                Management                                ...
Enterprise Performance                        Governance, Risk,
                Management                                ...
Not All Data is in SAP
  Integrated Information Needed from Everywhere


                               Complete          ...
Over 25 supported integrations and solutions
                  An integral part of many Oracle products:


               ...
Trend #2: The Rise of the Business User
  Reshaping The Business Environment…


                                          ...
ALL Data




© SAP 2009 / Page 28
Underserved Casual Users



                   Product Manager                                                Customer Sup...
SAP BusinessObjects Explorer
            SAP BusinessObjects Explorer
                       Demo



© SAP 2009 / Page 30
Introducing SAP BusinessObjects Explorer



                       Bring BI to All Business Users
               Simplici...
Customer Feedback To Date


                       If you know how to                    Highlights

    “                ...
SAP BusinessObjects Innovation Center
© SAP 2009 / Page 33
SAP BusinessObjects Innovation Center
                                  http://innovation_center.sap.com


               ...
© SAP 2009 / Page 35
Social Network Analyzer Prototype
             Social Network Analyzer Prototype
                       Demo



© SAP 2009...
© SAP 2009 / Page 37
Sustainability Performance Management


          Design       Source   Make      Sell            Move       Service      ...
Collaborative Decisions




                       Business Users       Sales                 Shipping




               ...
Aerospace &                                                              Consumer      Defense &
       Defense         Au...
Key BI Opportunities
                         In Tough Times

                       BI standardization


                ...
Strategic Alignment

                       Predictable Performance

                         Confident Decisions

© SAP 2...
Thank You!

                Timo Elliott                 Ian Parker
                timo.elliott@sap.com         ian.parke...
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The Power of Business Intelligence to Transform the Way the World Works

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Keynote presentation at Mastering Business Objects May 2009, Sydney. Overview of SAP BusinessObjects trends and innovations.

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The Power of Business Intelligence to Transform the Way the World Works

  1. 1. SAP BusinessObjects The Power of Business Intelligence to Transform the Way the World Works Ian Parker &Timo Elliott May, 2009 © SAP 2009 / Page 1
  2. 2. Risk and Opportunity © SAP 2009 / Page 2
  3. 3. Source: IDC
  4. 4. 1. DUCK! 2. KEEP SWIMMING 3. GET READY FOR THE NEXT SET © SAP 2009 / Page 4 Image by Mike Baird: http://www.flickr.com/photos/mikebaird/
  5. 5. © SAP 2009 / Page 5
  6. 6. Business Intelligence can have a direct positive impact on a company’s business performance, dramatically improving its ability to accomplish its mission… BI is particularly strategic because it is directed toward business managers and knowledge workers... Tools that let these users make faster, better and more-informed decisions are particularly valuable in a difficult business environment. © SAP 2009 / Page 6
  7. 7. © SAP 2009 / Page 7
  8. 8. Look After Your Customers “Stinting on customer service is a common and sometimes costly response to tough economic times. By managing the customer experience more rigorously, companies can maintain quality while still saving money.” McKinsey © SAP 2009 / Page 8
  9. 9. Look After Your Employees “As deteriorating performance forces increasingly aggressive head count reductions, it’s easy to lose valuable contributors inadvertently, damage morale or the company’s external reputation among potential employees, or drop the ball on important training and staff-development programs.” McKinsey © SAP 2009 / Page 9
  10. 10. Key Questions to Survive the Downturn and Thrive in the Upturn PREPARE FOR DUCK! KEEP SWIMMING THE NEXT SET Protect the existing Uncover Future Growth Be Effective and Efficient business Opportunities  Which lines of business  Whatare we currently  Can we plan multiple are most profitable? spending and what can growth scenarios for  Who are my most we safely cut ? next year? profitable customers?  What is the impact of  Which product line grew  Where is my revenue those cuts ? last year ? coming from?  Will a saving in one  Whattrends are there in  How can we increase place have a knock on buying patterns? sales? effect in efficiency in  Which suppliers are another place? giving us the best deal?  What risk exposure do we have?  Howcan we increase productivity? © SAP 2009 / Page 10
  11. 11. The Evolution of BI In 1990s BI was tactical In 2000s it has become strategic Next stage will be ubiquity BI © SAP 2009 / Page 11
  12. 12. Business Intelligence Just like Email ? BI BI and email  Infrastructure provided centrally by IT  Standard across the organisation  All users make use of it  Access inside and outside the organization  Unthinkable not to have it © SAP 2009 / Page 12
  13. 13. 180 databases 3,500 “many 000s” internal users external users “the information service to partner self-service, from get “frompeople in ainfrastructure we’ve implemented using “no matter which database the data resides in, we cantax it out to customer allows our to leverage it inside and allow Business “Information purchase order monitoring” tooutside Objects to is suitable for each of asset” most important them, auditing form us our business forward.” them to helpour organization” drive http://www.businessobjects.com/company/customers/spotlight/sabre.asp © SAP 2009 / Page 13
  14. 14. Barrier to Increased Performance Gap between strategy and execution Execution © SAP 2009 / Page 14
  15. 15. Barrier to Increased Performance Gap between strategy and execution Strategy Strategic Alignment Execution © SAP 2009 / Page 15
  16. 16. Barrier to Increased Performance Lack of balance between risk and opportunity Strategy Strategic Alignment Predictable Performance Risks Opportunities Execution © SAP 2009 / Page 16
  17. 17. Barrier to Increased Performance Lack of visibility through entire cycle Strategy Strategic Alignment Predictable Performance Confident Decisions Risks Opportunities Execution © SAP 2009 / Page 17
  18. 18. Achieving Benefits with SAP BusinessObjects Strategic Alignment Predictable Performance Confident Decisions Create Ensure Trusted Proactively Enterprise Information Manage Risk Visibility © SAP 2009 / Page 18
  19. 19. SAP BusinessObjects Product Portfolio Enterprise Performance Governance Risk Management and Compliance Strategy Planning, Budgeting Risk Access Management and Forecasting Management Control Profitability and Process Global Trade Consolidation Cost Management Control Services Spend and Environmental, Supply Chain Health and Safety Business Information Intelligence Management Query, Reporting, Reporting Data Data Quality and Analysis Integration Management Dashboards and Search and Visualization Navigation Master Data Metadata Advanced Management Management Analytics © SAP 2009 / Page 19
  20. 20. Trend #1: Increasingly Strategic and Integrated © SAP 2009 / Page 20
  21. 21. Enterprise Performance Governance, Risk, Management and Compliance Strategy Business Risk Access Management Planning Management Control Profitability and Process Global Trade Consolidation Cost Management Control Services Spend Environmental, Analytics Health and Safety Business Information Intelligence Management Query, Reporting, Reporting Data Data Quality and Analysis Integration Management Dashboards and Search and Visualization Navigation Master Data Metadata Advanced Management Management Analytics © SAP 2009 / Page 21
  22. 22. Enterprise Performance Governance, Risk, Management and Compliance Strategy Business Risk Access Management Planning Management Control Profitability and Process Global Trade Consolidation Cost Management Control Services Spend Environmental, Analytics Health and Safety Business Information Intelligence Management Query, Reporting, Reporting Data Data Quality and Analysis Integration Management Dashboards and Search and Visualization Navigation Master Data Metadata Advanced Management Management Analytics © SAP 2009 / Page 22
  23. 23. Enterprise Performance Governance, Risk, Management and Compliance Strategy Business Risk Access Management Planning Management Control Profitability and Process Global Trade Consolidation Cost Management Control Services Spend Environmental, Analytics Health and Safety Business Information Intelligence Management Query, Reporting, Reporting Data Data Quality and Analysis Integration Management Dashboards and Search and Visualization Navigation Master Data Metadata Advanced Management Management Analytics © SAP 2009 / Page 23
  24. 24. Enterprise Performance Governance, Risk, Management and Compliance Strategy Business Risk Access Management Planning Management Control Profitability and Process Global Trade Consolidation Cost Management Control Services Spend Environmental, Analytics Health and Safety Business Information Intelligence Management Query, Reporting, Reporting Data Data Quality and Analysis Integration Management Dashboards and Search and Visualization Navigation Master Data Metadata Advanced Management Management Analytics © SAP 2009 / Page 24
  25. 25. Not All Data is in SAP Integrated Information Needed from Everywhere Complete Open & Stack Agnostic Independent Vendors Business Objects Hyperion, Interlace, Function/industry EPM & GRC + SAP diverse apps Cognos CPM Proclarity specific Open apps & vendors BI, quot;agnosticquot; SAS, Microstrategy, to underlying Business Business Objects Essbase, nQuire, Cognos Performance Point InfoBuilders, technology Intelligence + SAP BIEE Excel Informatica Data Warehouse BW, BIA Oracle DW DB2 DW SQL Server DW Teradata, Netezza, MySQL, Sybase Enterprise Oracle, PSFT, Applications Business Suite Dynamics NetSuite Siebel Most complete, integrated stack © SAP 2009 / Page 25
  26. 26. Over 25 supported integrations and solutions An integral part of many Oracle products: Websphere, Crystal… Joint industry solutions Crystal Reports, Live Office, Share Point… Windows, .Net, SQL Server… Databases, Applications, Files, Unstructured, Datamarts, Metadata, Federation… © SAP 2009 / Page 26
  27. 27. Trend #2: The Rise of the Business User Reshaping The Business Environment… Business Users Demographics  Multi-nationalism  Mobile workforce  Rise of “digital natives” Web 2.0  Consumer-like expectations  Lean consumption platform  Third-party mash-ups Nature of Work  Management by exception  Collaboration across boundaries  Context over information Task Workers © SAP 2009 / Page 27 2008
  28. 28. ALL Data © SAP 2009 / Page 28
  29. 29. Underserved Casual Users Product Manager Customer Support I’m on the phone with a I’ve been pulled into a last colleague and need to know minute meeting and need the sales of the product that our overall customer I manage by version. satisfaction by region. Empowering all Marketing Manager Casual Users with the In planning for next year’s HR Manager Information They Need budget, I need to know our top What is the average 5 successful campaigns in performance of new 2008. And yet no one seems employees compared to the to be able to provide me the previous year? My meeting answer! with my boss starts in 1 hour and I need this answer now! Sales Rep I’m running to a customer meeting and need to know what products they’ve bought and if they have any open support calls. © SAP 2009 / Page 29
  30. 30. SAP BusinessObjects Explorer SAP BusinessObjects Explorer Demo © SAP 2009 / Page 30
  31. 31. Introducing SAP BusinessObjects Explorer Bring BI to All Business Users  Simplicity and speed of search  Intuitive data exploration and visualization  Fast response across mountains of data Help IT to Be Successful  Easy and efficient to manage and scale  More reactive to business with faster delivery  Based on proven reliable infrastructure © SAP 2009 / Page 31
  32. 32. Customer Feedback To Date If you know how to Highlights “ use a computer you can use Explorer.”  Classified the target population as the ‘active information user’ and further defined them as ‘users who have more This is a perfect tool questions’ for our managers who don’t know what they  Best for ‘managers’ who need to explore different business areas are looking for.” but aren’t served by existing in- house BI tools Finding information is Top Likes as easy as searching the Internet.”  Ease-of-use  Business user empowerment The point and click  Eye-catching look and feel – interface allows users ‘wow’ factor in the interface to pick what they  Left with the impression that want - like you would responses would be very quick do on any website.” © SAP 2009 / Page 32
  33. 33. SAP BusinessObjects Innovation Center © SAP 2009 / Page 33
  34. 34. SAP BusinessObjects Innovation Center http://innovation_center.sap.com Polestar in BI Panel the Cloud Text to Event- Query Driven BI Social iPhone Catalog Network Browser Analyzer And Many More! © SAP 2009 / Page 34
  35. 35. © SAP 2009 / Page 35
  36. 36. Social Network Analyzer Prototype Social Network Analyzer Prototype Demo © SAP 2009 / Page 36
  37. 37. © SAP 2009 / Page 37
  38. 38. Sustainability Performance Management Design Source Make Sell Move Service Take Back CSO: tegy: CFO bl e VP Stra Audita for e Risk ility Govern M inimiz Sustainab Success Manage strategy and risks Merge financial & other sustainability data Provide transparency and actionable insight Visualize and report for stakeholder impact Reduce reporting costs © SAP 2009 / Page 38
  39. 39. Collaborative Decisions Business Users Sales Shipping Professional Consumer Wholesale Services Products Distribution © SAP 2009 / Page 39 2008
  40. 40. Aerospace & Consumer Defense & Defense Automotive Banking Chemicals Products Security Engineering, Industrial Construction & Higher Education Machinery & Operations Healthcare & Research High Tech Components Insurance Professional Life Sciences Media Mill Products Mining Oil & Gas Services Telecom- Travel & Logistics Wholesale Public Sector Retail munications Services Utilities Distribution Workforce Optimization Revenue Recognition Customer Retention Product Performance © SAP 2009 / Page 40
  41. 41. Key BI Opportunities In Tough Times BI standardization Customer segmentation Operational efficiencies Fast, efficient close Retaining top talent Risk management © SAP 2009 / Page 41 208 / Page 41
  42. 42. Strategic Alignment Predictable Performance Confident Decisions © SAP 2009 / Page 42
  43. 43. Thank You! Timo Elliott Ian Parker timo.elliott@sap.com ian.parker@sap.com BI Questions Blog: www.timoelliott.com twitter.com/timoelliott © SAP 2009 / Page 43

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