MATURITY MODEL ADOPTION CURVE Business Value  Semantic Integration Data Consolidation 1. Prenatal Infant 2. Child 3. Teena...
MATURITY MODEL ADOPTION CURVE Business Value  Semantic Integration Data Consolidation 1. Prenatal Infant 2. Child 3. Teena...
THE GULF - OBSTACLES <ul><li>Executive perceptions </li></ul><ul><li>Sponsorship  </li></ul><ul><li>Funding and ROI </li><...
1. EXECUTIVE PERCEPTIONS
2. SPONSORSHIP  From Wayne Eckerson, “Smart Companies in the 21 st  Century: The Secrets of Creating Successful BI Solutio...
CHARACTERISTICS OF A GOOD SPONSOR <ul><li>Know the business </li></ul><ul><li>Earned the trust of the CEO </li></ul><ul><l...
<ul><li>Track record of IT success </li></ul><ul><li>Evangelism </li></ul><ul><li>Company goals </li></ul><ul><li>His / he...
3. FUNDING AND ROI
FINDING VALUE Previous projects Speed of business Minimizing risk 4% Technology- related benefits 42%  Productivity- relat...
4. DATA QUALITY
DATA QUALITY
DATA PROFILING
DATA LINEAGE
5. SCOPE <ul><li>Start small – work incrementally </li></ul><ul><li>Profile the data  </li></ul><ul><li>Secure commitment ...
BI IN EVERY PROJECT
BI IN EVERY PROJECT
BUSINESS ENGAGEMENT IT Business
PROJECT SCOPE
6: USER ADOPTION Infant Child Adult Teenager Sage Operational  Reporting Spreadmarts Data Marts Data Warehouses Enterprise...
SPREADMARTS: SYSTEM OR SYMPTOM? <ul><li>Pros </li></ul><ul><li>Meet immediate needs </li></ul><ul><li>Customized </li></ul...
SPREADMART TECHNIQUES  <ul><li>Communicate  </li></ul><ul><li>Coerce </li></ul><ul><li>Convert </li></ul><ul><li>Coexist <...
TRAINING
INCENTIVES
SETTING THE STAGE FOR FUTURE GROWTH Enterprise BI Business Value BI Projects
SETTING THE STAGE FOR FUTURE GROWTH Enterprise BI Business Value BI Projects Information Infrastructure
QUESTIONS? Timo Elliott [email_address] www.timoelliott.com/blog Wayne Eckerson [email_address]
USEFUL LINKS <ul><li>Take the TDWI Benchmark Survey </li></ul><ul><ul><li>www.tdwi.org/benchmark   </li></ul></ul><ul><li>...
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TDWI / Business Objects Webinar: Maturity Model/Gulf

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Presentation given September 26, 2007 by Wayne Eckerson of TDWI and Timo Elliott of Business Objects

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  • Part two of a three-part series on benchmarking your BI solution. These Webinars examine TDWI’s maturity model which is the basis for the benchmark survey, which is now live. If you take the survey, you will see how your BI program stacks up against the BI programs of other organizations using our interactive benchmark chart and downloadable benchmark guide.
  • TDWI / Business Objects Webinar: Maturity Model/Gulf

    1. 2. MATURITY MODEL ADOPTION CURVE Business Value Semantic Integration Data Consolidation 1. Prenatal Infant 2. Child 3. Teenager 4. Adult 5. Sage GULF CHASM “ Operational Reporting” “ Spreadmarts” “ Data Marts” “ Data Warehouses” “ Enterprise DW” “ BI Services” % of companies by stage
    2. 3. MATURITY MODEL ADOPTION CURVE Business Value Semantic Integration Data Consolidation 1. Prenatal Infant 2. Child 3. Teenager 4. Adult 5. Sage GULF CHASM “ Cost Center” “ Informs Executives” “ Empowers Workers” “ Monitors Performance” “ Drives the Business” “ Drives the Market”
    3. 4. THE GULF - OBSTACLES <ul><li>Executive perceptions </li></ul><ul><li>Sponsorship </li></ul><ul><li>Funding and ROI </li></ul><ul><li>Data quality </li></ul><ul><li>Scope </li></ul><ul><li>User adoption </li></ul>
    4. 5. 1. EXECUTIVE PERCEPTIONS
    5. 6. 2. SPONSORSHIP From Wayne Eckerson, “Smart Companies in the 21 st Century: The Secrets of Creating Successful BI Solutions,” TDWI Report Series, 2003. Based on 540 respondents.
    6. 7. CHARACTERISTICS OF A GOOD SPONSOR <ul><li>Know the business </li></ul><ul><li>Earned the trust of the CEO </li></ul><ul><li>Respected by peers </li></ul><ul><li>Spending authority </li></ul><ul><li>Long-term view </li></ul>
    7. 8. <ul><li>Track record of IT success </li></ul><ul><li>Evangelism </li></ul><ul><li>Company goals </li></ul><ul><li>His / her career </li></ul>FINDING AN EXECUTIVE SPONSOR Why Should I Care?
    8. 9. 3. FUNDING AND ROI
    9. 10. FINDING VALUE Previous projects Speed of business Minimizing risk 4% Technology- related benefits 42% Productivity- related benefits 54% Business process enhancements
    10. 11. 4. DATA QUALITY
    11. 12. DATA QUALITY
    12. 13. DATA PROFILING
    13. 14. DATA LINEAGE
    14. 15. 5. SCOPE <ul><li>Start small – work incrementally </li></ul><ul><li>Profile the data </li></ul><ul><li>Secure commitment from key business analysts </li></ul><ul><li>Expose poor data in “beta” period </li></ul><ul><li>Fix data at the source </li></ul>
    15. 16. BI IN EVERY PROJECT
    16. 17. BI IN EVERY PROJECT
    17. 18. BUSINESS ENGAGEMENT IT Business
    18. 19. PROJECT SCOPE
    19. 20. 6: USER ADOPTION Infant Child Adult Teenager Sage Operational Reporting Spreadmarts Data Marts Data Warehouses Enterprise DW Analytic Services Architecture Enterprise Individual Department Division Enterprise Inter-Enterprise Scope Enterprise Standards Flexibility/ Standards Local control “ Plan Global Act Local” “ Negotiate & Consolidate” “ Think Local, Resist Global” IT Executive BI Project Mgr BI Program Mgr IM Steering Committees BI Centers of Excellence Governance IT Executive Dept. Budget Div. Budget Corp. IM Bus. Units/IM Funding IT Analyst Dept. IT Div. IT Corp. IM Team Prenatal Bus. Units/IM “ Plan Global Act Global”
    20. 21. SPREADMARTS: SYSTEM OR SYMPTOM? <ul><li>Pros </li></ul><ul><li>Meet immediate needs </li></ul><ul><li>Customized </li></ul><ul><li>Developed quickly </li></ul><ul><li>Inexpensive </li></ul><ul><li>Cons </li></ul><ul><li>Poorly formed queries </li></ul><ul><li>Brittle interfaces </li></ul><ul><li>No audit trail </li></ul><ul><li>Not scalable </li></ul>Spreadmarts are agile and adaptive but not scalable, sustainable, accurate, or aligned! They instantiate a business requirement!
    21. 22. SPREADMART TECHNIQUES <ul><li>Communicate </li></ul><ul><li>Coerce </li></ul><ul><li>Convert </li></ul><ul><li>Coexist </li></ul><ul><li>Co-opt </li></ul>
    22. 23. TRAINING
    23. 24. INCENTIVES
    24. 25. SETTING THE STAGE FOR FUTURE GROWTH Enterprise BI Business Value BI Projects
    25. 26. SETTING THE STAGE FOR FUTURE GROWTH Enterprise BI Business Value BI Projects Information Infrastructure
    26. 27. QUESTIONS? Timo Elliott [email_address] www.timoelliott.com/blog Wayne Eckerson [email_address]
    27. 28. USEFUL LINKS <ul><li>Take the TDWI Benchmark Survey </li></ul><ul><ul><li>www.tdwi.org/benchmark </li></ul></ul><ul><li>Next Webinar </li></ul><ul><ul><li>“ Crossing the Chasm” – Sept. 27 </li></ul></ul><ul><ul><ul><li>http://www.tdwi.org/info.aspx?id=41503 </li></ul></ul></ul><ul><li>TDWI Maturity Model Poster </li></ul><ul><ul><li>http://download.101com.com/tdwi/Poster/TDWI_BI_Maturity_Model_Poster_2005.pdf </li></ul></ul>

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