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Social + Product = Better Products

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Slides for panel session on building better products using social techniques. More details here: http://timoelliott.com/blog/2012/02/products-social-better-products.html

Slides for panel session on building better products using social techniques. More details here: http://timoelliott.com/blog/2012/02/products-social-better-products.html

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  • [twitter]Twitter gives presentation audiences a new weapon — have you used it?[/twitter]

Transcript

  • 1. Social + Product = Better ProductsTimo ElliottFebruary 2012
  • 2. Social Media EraMarketing Community Product
  • 3. Product + Social “Every product starts out as a conversation”© 2012 SAP AG. All rights reserved. 3
  • 4. Expert Panel Lisa Joy Rosner Ross Mayfield @lisajayrosner @ross NetBase SlideShare Timo Elliott Kuhan Milroy David Brockington @timoelliott @kmilroy @dbrockington SAP SAP SAP© 2012 SAP AG. All rights reserved. 4
  • 5. Feedback and Questions #socprod© 2012 SAP AG. All rights reserved. 5
  • 6. Meet The Panel Timo Elliott @TimoElliott SAP© 2012 SAP AG. All rights reserved. 6
  • 7. Meet The Panel Lisa Joy Rosner @LisaJoyRosner NetBase© 2012 SAP AG. All rights reserved. 7
  • 8. Meet The Panel Kuhan Milroy @KMilroy SAP© 2012 SAP AG. All rights reserved. 8
  • 9. Meet The Panel Ross Mayfield @Ross SlideShare© 2012 SAP AG. All rights reserved. 9
  • 10. Meet The Panel David Brockington @DBrockington SAP© 2012 SAP AG. All rights reserved. 10
  • 11. Social + Product: The Horseless Carriage Era© 2012 SAP AG. All rights reserved. 11
  • 12. Transparency: Products Have to Speak For Themselves© 2012 SAP AG. All rights reserved. 13
  • 13. Socially Improved Products© 2012 SAP AG. All rights reserved. 14
  • 14. Social-Enabled Products© 2012 SAP AG. All rights reserved. 15
  • 15. New Products On Social© 2012 SAP AG. All rights reserved. 16
  • 16. Socially-Improved Products
  • 17. Social Enabled Products
  • 18. New Products on Social
  • 19. Conclusion From: “build it and they will come” To: “come build it with us”
  • 20. Embrace the Crowd© 2012 SAP AG. All rights reserved. 21
  • 21. Thanks to The Panel, and Thanks for Attending! Lisa Joy Rosner Ross Mayfield @lisajayrosner @ross NetBase SlideShare Timo Elliott Kuhan Milroy David Brockington @timoelliott @kmilroy @dbrockington SAP SAP SAP© 2012 SAP AG. All rights reserved. 22
  • 22. Thanks! You Should Follow Me on Twitter: @timoelliott Email: timo.elliott@sap.com Analytics / Social Blog: timoelliott.com Twitter: @timoelliott© 2012 SAP AG. All rights reserved. 23
  • 23. Q&A© 2012 SAP AG. All rights reserved. 24