Social + Product = Better Products
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Social + Product = Better Products

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Slides for panel session on building better products using social techniques. More details here: http://timoelliott.com/blog/2012/02/products-social-better-products.html

Slides for panel session on building better products using social techniques. More details here: http://timoelliott.com/blog/2012/02/products-social-better-products.html

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Social + Product = Better Products Social + Product = Better Products Presentation Transcript

  • Social + Product = Better ProductsTimo ElliottFebruary 2012
  • Social Media EraMarketing Community Product
  • Product + Social “Every product starts out as a conversation”© 2012 SAP AG. All rights reserved. 3
  • Expert Panel Lisa Joy Rosner Ross Mayfield @lisajayrosner @ross NetBase SlideShare Timo Elliott Kuhan Milroy David Brockington @timoelliott @kmilroy @dbrockington SAP SAP SAP© 2012 SAP AG. All rights reserved. 4
  • Feedback and Questions #socprod© 2012 SAP AG. All rights reserved. 5
  • Meet The Panel Timo Elliott @TimoElliott SAP© 2012 SAP AG. All rights reserved. 6
  • Meet The Panel Lisa Joy Rosner @LisaJoyRosner NetBase© 2012 SAP AG. All rights reserved. 7
  • Meet The Panel Kuhan Milroy @KMilroy SAP© 2012 SAP AG. All rights reserved. 8
  • Meet The Panel Ross Mayfield @Ross SlideShare© 2012 SAP AG. All rights reserved. 9
  • Meet The Panel David Brockington @DBrockington SAP© 2012 SAP AG. All rights reserved. 10
  • Social + Product: The Horseless Carriage Era© 2012 SAP AG. All rights reserved. 11
  • Transparency: Products Have to Speak For Themselves© 2012 SAP AG. All rights reserved. 13
  • Socially Improved Products© 2012 SAP AG. All rights reserved. 14
  • Social-Enabled Products© 2012 SAP AG. All rights reserved. 15
  • New Products On Social© 2012 SAP AG. All rights reserved. 16
  • Socially-Improved Products
  • Social Enabled Products
  • New Products on Social
  • Conclusion From: “build it and they will come” To: “come build it with us”
  • Embrace the Crowd© 2012 SAP AG. All rights reserved. 21
  • Thanks to The Panel, and Thanks for Attending! Lisa Joy Rosner Ross Mayfield @lisajayrosner @ross NetBase SlideShare Timo Elliott Kuhan Milroy David Brockington @timoelliott @kmilroy @dbrockington SAP SAP SAP© 2012 SAP AG. All rights reserved. 22
  • Thanks! You Should Follow Me on Twitter: @timoelliott Email: timo.elliott@sap.com Analytics / Social Blog: timoelliott.com Twitter: @timoelliott© 2012 SAP AG. All rights reserved. 23
  • Q&A© 2012 SAP AG. All rights reserved. 24