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SAP Analytics Innovation Tour ANZ

SAP Analytics Innovation Tour ANZ



Keynote presentation from the SAP Analytics Innovation Tour, ANZ -- turning big data into decisions, using signal data to make business change

Keynote presentation from the SAP Analytics Innovation Tour, ANZ -- turning big data into decisions, using signal data to make business change



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  • The traditional measures of organizational performance – the balance sheet, income statement, sales pipeline, operations – have been around for decades / even centuries. In fact, the balance sheet and income statement, the two most fundamental measures of business performance, came into existence in the 1930s, well before computers were even invented. Today, we live in a completely new, digital world yet the fundamental measures of performance and ‘information tools’ we use to improve our organizations have not changed at all. Leading companies have been discovering that Big Data can have big payoffs for their business. In essence, capturing and analyzing massive amounts of data allows organizations to track new ‘signals’ or new measures of performance, new classifications and understanding of their customers, new insights into operations, finding new, measurable ways of doing business that they’ve never had before.The question you need to ask yourself is, ‘what new signals could help me dramatically improve my business?’
  • The signals of health we’ve been trained to look for haven’t changed for more than a century, but the amount of information (data) that could indicate the health and future viability of a company is radically different. In fact, the information we receive has exponentially magnified since these guys were doing business. But they’d easily recognize the tools and signals we’re still using today.
  • Going back to the Income Statement and Balance Sheet – they are at best rear-view measures of the top line and bottom line.  They provide a snapshot in time of all that has happened, but very little, if any, indication of what is happening in the enterprise. For example, an online retailer with a subscription model experiences a massive drop in stock price because of poor Income Statement results. Further analysis indicates that there was a dramatic drop in subscribers (Churn) in one of their most profitable segments. It would stand to reason that a pre-emptive pulse-check on the churn could have helped stem the bleeding and perhaps prevented the reaction on Wall Street. This churn is an example of a new signal that could have helped this one enterprise run its business more proactively rather than look for explanations with a rear-view perspective.
  • To look forward, companies need a real-time data platform that can ingest the ever growing data elements, which influence your business and compare them with traditional measuresfrom the balance sheet and income statement, giving insight now vs. months down the road. This real-time data platform must have extreme capabilities to collect, move, store and process massive amounts of data from any source and discovernew trends, patterns and behaviors in real time…all critical to gaining competitive advantage.
  • With more and more people spending much of their existence in the digital world – whether it’s for work, play, learning, or to socialize– the amount of data being generated is truly astounding. Just think about the number of SMS messages and emails sent, phone calls placed, and Facebook updates made every minute, and it boggles the mind how much data is traversing networks around the world.
  • Gartner definition
  • The signal, or signals, you may want to track may be different than other companies. While over time you may want to track many different signals, the big question to ask yourself is, ‘Where do you want to begin?’ For instance, do you want to track:Brand sentiment – By capturing and analyzing customer comments on Facebook, Twitter, and LinkedIn in order to improve customer experience and optimize campaign performance.Predictive maintenance – By analyzing a continuous stream of machine data diagnostics, you can predict when the performance of machinery is degrading or even worse potentially about to break down.Insider threats – By looking for anomalies hidden in data about user behavior, you identify suspicious behavior and pinpoint potentially high-risk employees Network optimization – By understanding usage patterns, and predicting customer trends, you can optimize your communications networkPropensity to churn – Maybe your business suffers from a customer turnover in a highly competitive market. How can you determine a customer’s propensity to churn, or in other words, a likelihood they will leave you as a customer so that you can offer new services or deals in order to keep them.Product recommendation – By analyzing customer purchasing history and online browsing patterns, you can build a profile of customer interests and make highly targeted product upsell recommendations.Fraud detection – Identify purchases or insurance claims that may have a high probability of being fraudulent by analyzing not only the transactional information, but also electronic documents.Risk mitigation, real-time – By analyzing financial transactions in real-time, you can identify high risk investments, sales, and deals before they actually occur360 degree customer view – By storing and analyzing all data about a customer, such as transactions, browsing history, customer profile, social media, and more, you can build a complete view of your customer across all channels.Asset tracking – Track high value assets and identify abnormal behavior that may put assets at risk of loss, or identify inefficient usage that is costing your business money. Personalized care – Use advanced analytics to create personalized treatments for patients, such as how Mitsui Knowledge Industry offers personalized cancer treatment based on genome analysisReal-time demand / supply forecast – Maybe your business is very seasonal or varies greatly in each local market. How can you better forecast customer demand by market, or by season, or weather pattern, or market trend, in order to forecast supply requirements and optimize inventory. -----------------------------------------COMMENT TO SPEAKER: This is a great opportunity to stop and ask your customer questions to understand where their pain is the greatest today, what ‘signal’ they are gravitating towards, and what is it they hope to accomplish with Big Data. Before moving onto the next slide we want to understand what it is that is important to the customer, and find a very specific measure or signal that we can use as context for the rest of the presentation. NOTE: You can find other ‘signal’ slides that are specific for particular industries or lines of business by visiting the Big Data community:https://go.sap.corp/BigData
  • We have been living in an application-centric world, with analysis as the add-on. But CEOs increasing realize that data is an asset, and must be treated that way.
  • We’re moving to a world where applications come and go, but the information foundation, including analytics, is the center of business activity.
  • Analytics changes the conversation – and the new data signals are changing the kinds of discussions we have in organizations…
  • Image copyright Drew Phillips: http://drewphillipsphotography.com/blog/2012/09/11/tesla-model-s-photos-on-autoblog-com/
  • Here’s an example from the consumer world. The New York Times published an article that took a dim view of Tesla’s latest model S car.Tesla took issue with the article, and were able to back up their arguments with a host of data that was recorded by the vehicles sensors – “the data bit back” (although they may have overstated their case – as one person observed, they should have “let the data speak for itself”)
  • McLaren has a project to use HANA both for their operations, and to help get real-time information from the car’s 120 sensors. Here is a vision dashboard. For more information, see this video: http://blogs.sap.com/jonathanbecher/2012/11/15/jonathan-becher-cmo-at-sap-talks-about-the-challenge-of-big-data-in-formula-1/
  • A few screens that illustrate the SAP concept application for McLaren – uses SAP’s “visual enterprise” software.
  • Faster – faster queries (customers have seen speed increases of over 1000%), and no latency (all transaction data instantly available for analysis). It’s fast in the way digital cameras are faster than old film cameras. Film cameras take pictures very fast – but if you want to view the results, it can take days of expensive, specialized focusing. And when you get the pictures back, it’s often not what you want, so you have to take more pictures than you need, in the hope that one might come out. With a digital camera, we get the result instantly, and can take the picture again in real time until we get what we want…
  • Smarter – make smarter decisions, earlier in the business process. Today, all of our analytic systems would be focused on analyzing the broken glass lying on the floor after the vase had toppled, and trying to figure out how to make sure it doesn’t topple in the future. But imagine if your analysis was so fast you could catch it BEFORE it hit the ground? That would be a dramatic change to the “process” – and it’s the equivalent of what customers are doing within in-memory technology today, spotting and fixing problems before they negatively effect the customer experience.
  • Simpler – no data duplication, one version of the truth. Changes to metadata, not data, mean much lower cost of operations… Here’s some of the data from the IDC SAP HANA market assessment survey, available online.
  • why have companies not come as far as consumers? Why are companies not leveraging new types of information or providing their employees or consumers with new experiences? The reality only 10% of people in organizations use analytics in their job. According to Gartner, 75% will use analytics by 2020. The question is – how will companies enable more people with the more, better, right information to make decisions?
  • Analytics has been changing. In-memory has broken down the barriers that we previously took for granted. We can now do powerful, complex analytics directly in-memoryPlan/Act – BW on HANAStructured/Unstructured (text analytics directly in-memory, inside HANA)Past/Present – predictive analytics, directly in memoryThe result is a big leap in power, but also simplicity, because it’s now all in one system instead of several.
  • People need:Agility = Visual Intelligence etcPower = PredictiveMaturity = Agility and power without being another silo, can take from desktop to department to country to globalAnd of course, on-premise, on-demand, across all data, integrated with collaboration… And not just for employees – increasingly, it’s about your customers…
  • “SAP is a newcomer to big data predictive analytics but is a Leader due to a strong architectureand strategy.”http://www.forrester.com/pimages/rws/reprints/document/85601/oid/1-KWYFVB The Forrester Wave™: Big Data Predictive Analytics Solutions, Q1 2013
  • [twitter]Mobile #BI is now a given. People want tight links to existing infrastructure, and full applications[/twitter]
  • [twitter]We’ve spent the last 40yrs thinking of analytics and operations, OLTP and OLAP, as separate. That’s changing, and it’s a big deal[/twitter]What are the big changes to the information infrastructures that are supporting this move from backwards-looking transactions to “signal”?Biggest change in analytics in forty years – broken down the barrier between operations and analytics, between OLTP and OLAP. Yes, we’ve had operational and embedded analytics, but tradeoffs. Now using the same data for both, without compromise. Big jump towards the single source of truth we’ve been looking for. This is the architecture of the future. All your future applications are being engineered to this standard. It’s already the architecture of choice for the latest wave of cloud providers. The analysts agree: Gartner’s Donald Feinberg: “By 2016 in-memory column-store DBMS using storage-class memory will replace 25% of traditional DW and OLTP systems“We can provide it to you today, on-premise AND in the cloud. What are the benefits? Faster, smarter, simpler systems
  • [twitter]As Gartner says, you should have one information framework, that covers every aspect, including transactions[/twitter]But while we’ve been integrating transactions and analytics, there’s also been a redefinition of the notion of “transaction” – it’s no longer one line as the milk carton is swiped or as a web purchase is made. We can now capture vast amount of data before and around the transaction – what clicks were made, what other products were looked at on the shelf, etc. Hadoop and other noSQL databases have proved to be very interesting for capturing and analyzing vast amounts of detailed data in a very cost effective way. And relational databases, and analytic database such as column stores, are very mature technologies – they will be with us for a while. HANA is now a true platform, including an application server, and is at the heart of our new, end-to-end, real-time data plaform, that takes ALL of these different types of data into account – a Unified Data Management Platform for real time business, INCLUDING all the critical information governance – data movement, data quality, stewardship, etc. We have this platform. http://www.saphana.com/community/blogs/blog/2012/12/05/the-path-forward--the-sap-real-time-data-platform-powered-by-sap-hana
  • [twitter]Fixing data qualty is important :-) [/twitter]Can you spot the problem with these profiles on LinkedIn? 
  • [twitter]You should invest in data quality “performance mgmt” tools for data stewards – like SAP Information Steward[/twitter]We have analytic applications to help you with information governance…
  • Information is useless unless you act on it. Every effective analysis system is part of a business workflow, an “application”. SAP has forty years of deep expertise in your industry and your business roles. We have worked with our customers to find the best, most innovative uses of the new in-memory, cloud, and mobile possibilities to transform business. We don’t just sell you tools that you have to put together yourself. When you innovate, you have to start with the customer experience. Customers have choices. They have a voice. To earn their loyalty, need more than a loyalty program. You need to earn their trust. This is a trust revolution. Need to recognize them as more than numbers or accounts, but as unique individuals, human beings with a distinct set of needs. Customers expect more than a product - they expect a relationship on equal terms. They expect to be at the center of your world. And you need to put them there. Become a customer company.
  • Information from by-product to part of the experience…
  • http://www.sap.com/solutions/technology/in-memory-computing-platform/hana/applications/sales-analysis-for-retail/index.epxE.g. Real-time cross-promotion– HSE24, one of the biggest home shopping networks in Europe will be using SAP CRM on HANA technology to provide cross-promotions in real-time, based on the customer profile, not just by the product being purchased..Precision retail – cloud-based, HANA-powered solution for retailers : http://www54.sap.com/solutions/tech/cloud/software/precision-retailing/index.htmlRetailPoint-of-sale (POS) data analysis– Use dashboards, interactive reports, and performance indicators to assess sales performance and respond•• Inventory management – Align inventory with demand; identify key stock and margin issues•• Promotional analysis – Understand promotional impact and ROI in real time; enable an early response system•• Store operations – Understand which stores perform best and why; replicate success; manage by exceptionBenefits•• Unified POS data for lightning-fast analysis for immediate access to answers, information, and insight •• Improved sales and store operations effectiveness by aligning customer demand, product assortment, inventory levels, and promotions•• Better visibility into demand via real-time POS data analysis and reporting•• Insight into promotional effectiveness with what-if analysis of tactics to increase promotional lift and margins •• Higher stock availability by leveraging real-time insights into inventory risks and opportunities•• Increased consumer satisfaction, as buyers can find what they want, when they want itWhat are the typical use cases?Promotional analysis. Understand promotional impact and ROI in real time. Enable a pricing strategy that takes into account factors such as stock levels and weather, linked with electronic at-shelf labeling to execute effectivelyBasket analysis. Analyze POS data to understand the affinity between products within assortments, to drive up salesProfitability analysis. Deep dive into the drivers behind margin development - by category, SKU, store, customer and moreInventory management. Analyse inventory issues at detailed and aggregated levels. Enable stores to learn from each other, and promote best practice by category. Avoid stock outs.Mobile shopper applications. Enable multi-channel shopping and/or protect against "Showrooming". Provide highly-targeted offers to shoppers in real time.Social Media analytics. Analyse social media platforms to understand what sentiment is driving footfall and purchasing decisions, match with relevant data such as sales and inventories, and adapt offers and displays to optimize margins more quicklyCheck out the use cases on Experience SAP HANA for more examples.
  • The high-end audio speakers made by Bowers & Wilkins Group Limited – or B&W – delight audiophiles around the world. However, with inconsistent processes governing the distribution of sales reports and product data, the company’s salespeople were having trouble delighting B&W’s customers. To simplify and standardize its sales data – and make the information accessible on the digital devices favored by its sales team – B&W implemented SAP® BusinessObjects™ Explorer™ software.The problem wasn’t the data itself; rather, it was the somewhat cumbersome way in which reports were packaged and distributed to sales teams. Each region or division would import the data into Microsoft Excel or Microsoft Access, but there were so many versions of these products that it was difficult to establish common standards. “It was something of a Wild West atmosphere,” says Fryer. “There were multiple versions of Excel and Access across different layers of our sales organization and other groups, and it all became overwhelming.”Mobility is also paying substantial dividendsfor B&W’s salespeople, any oneof whom can now access sales andproduct data via a Web browser, and“Our people are heavily dependent on the iPhone and the iPad. And whatreally sold us on SAP BusinessObjects Explorer was the ability to closelyand quickly integrate sales data into both these products.”then analyze and manipulate the datato meet specific needs. The flexibilityof being able to run reports anywherein the world, at any time, and on anydevice, has made the sales team moreproductive and more effective. Not onlydo they spend less time preparing andrunning reports, they also have neededinformation at their fingertips. Whilecautioning that anecdotal evidencedoesn’t necessarily translate into bottomline results, Fryer says that B&W’ssalespeople are highly enthusiasticabout SAP BusinessObjects Explorer.“One of our sales managers told methat, after using the solution on his iPad,he could commit to a million pounds inadditional sales for the coming year,”says Fryer. “That’s because we nowhave timely data that’s readily available– and we know we can trust it.”
  • Banking innovations with SAP HANA: http://blogs.sap.com/banking/tag/sap-hana/Financial reportingTransaction systems and customer systems are separate today – bringing them together can result in customer-centric bankingReduced customer churnDetecting fraud, money-launderingSAP Liquidity risk management: http://www.sap.com/solutions/technology/in-memory-computing-platform/hana/applications/liquidity-risk-management/index.epxAnalyze 200 million cash-flows in under 3 seconds – and get the information straight onto an iPad device... – Basel III liquidity coverage ratio, any liquity gaps, advanced stress-testing and scenarios… predict impact of future market conditions on your liquidity profile. Respond to liquidity gaps by calculating your counter-balancing capacity to determine the cash inflows that could potentially be raised when needed… Reduce borrowing costs, minimize regulatory compliance costs, predict impact of volatility, take counterbalancing action to reduce your liquidity exposure… Aggregated risk on demand Change the banking experience for the unbanked: Standard Bank: http://www.slideshare.net/sapmobile/standard-bank-opening-7000-new-accounts-per-day-using-a-mobile-origination-platform-from-saphttp://www.youtube.com/watch?v=10XDU5EvPuY
  • For more information, please see this link: http://www54.sap.com/industries/healthcare.html
  • Product: Real-time Big data (R+Hadoop+HANA)Business ChallengesLonger wait time (days) for patient results for hospitals that conduct cancer detection from base on DNA sequence matching Delay in new drug discovery and higher associated costs due to lack of insights in patient dataTechnical ChallengeBig data  Lack of speed, accuracy and visibility into data analysis results in huge costs and longer turnaround time for drug discovery and the identification of disease factorsBenefitsFor hospitals: Real-time DNA sequence data analysis makes it faster and easier to identify the root cause. Patient care based on genome analysis results can actually happen in one doctor visit Vs. waiting for several days or multiple follow-up visitsFor Pharmaceutical companies: provide required drugs in time and help identify “driver mutation” for new drug targetCompetition408,000 faster than traditional disk-based systemMKIand SAP HANA could alter the course of cancer research in human history It currently takes 2-3 days for a person to find differences in genome data between cancer patients and healthy people. MKI anticipates the time reduction with HANA to be 20 minutes  216x fasterHANA is about 408,000 times faster than traditional disk-based system (60 million recs) while performing independent data analysisHANA is about 5-10 times faster than another competitor. (190milion recs)R+ Hadoop + SAP HANA  HANA provides us powerful real-time computation capability, and R offers us easy ways to model and analyze the data. Hadoop is the platform with distributed pre-data processing and storage capabilities. Combining all three, we can store, pre-process, compute, and analyze huge amount of data
  • Intelligent Finance. For more information, please visit this link: http://www54.sap.com/lob/financial-management/software/overview/highlights.html
  • Intelligent Finance. For more information, please visit this link: http://www54.sap.com/lob/financial-management/software/overview/highlights.html
  • Examples of iPad applications for financial staff (some of these are lab previews)
  • A brand-new, HANA-powered fraud management system
  • Examples of innovation, customersListen to Bill Oates, CIO of the City of Boston, talk about how his city organization is trying to engage directly with its citizens and is improving services using SAP solutions for enterprise performance management – giving city officials and residents the ability to find out what city agencies are doing, how well they are doing it, and where they can improve. Link to City of Boston VideoThe City of Edmonton’s CIO, Chris Moore, shares his vision of a "Best Run" city and how Edmonton is achieving that vision by embracing the consumerization of information technology. Link to City of Edmonton VideoBest Run Governments - Thought Leader Video featuring City of Boston, City of Edmonton and Center for Technology in Government (CTG) - Find out how governments are using technology to innovate public policy and information management, to increase good governance, and foster citizen engagement. Theresa Pardo, Director of the Center for Technology in Government discusses the direction of open government initiatives and the recently released CTG white paper The Dynamics of Opening Government DataLink to Best Run Government - Thought Leadership Video
  • Boston uses SAP Analytics to allow citizens to have up-to-the minute info about the city. See here for more information: http://www.cityofboston.gov/bar/home.aspKeeping citizens informedKeeping city alignedAdapting to real-time feedbackReal-time - transitionThis is new way companies can do businessImmediacy – out with real-time informationTransforming our businessesRunning your business on business suiteExciting new innovationNew powerful brain behind your business suite
  • The NFL fantasy football information, powered by SAP Analytics -- For more information, please see this link: http://www.sap.com/corporate-en/news.epx?PressID=20323
  • Bigpoint gaming’s BattlestarGalactica online – real-time optimization of the gaming experience using HANAhttp://www.sap.com/asset/index.epx?id=6c0a1c3d-f80e-4634-abdf-982d7eba4e13
  • Examples of companies that have used SAP HANA for innovative new applications, without any existing links to SAP. Visit http://www.saphana.com/community/learn/startups for more information.Genome analysis – MKI https://www.youtube.com/v/U6dA41_ulxo?autoplay=1&rel=0AlertEnterprise, uniquely recognizes that effectively addressing Insider Threat requires analyzing risks across IT Security, Physical Security and Operational Systems like SCADA etc., to safeguard critical assets. Security Convergence has not been so effective in the past. The volume of data and the number of disparate sources of information that can range from structured to un-structured data, tend to scare off the un-initiated. AlertEnterprise possesses the secret sauce to bring such divergent sources of data together and make sense out of it all. So why include SAP HANA in the mix? Predictive Risk Analytics for security took too long to process. http://www.saphana.com/community/blogs/blog/2012/05/01/insider-threat-at-airportsTaulia -- http://www.saphana.com/community/blogs/blog/2012/05/03/using-sap-hana-for-real-time-financial-risk-assessmentsJerome – http://www.saphana.com/community/learn/startups/marketplace/jeromeQunb – http://www.saphana.com/community/learn/startups/marketplace/qunbhttp://www.lemondeinformatique.fr/actualites/lire-qunb-combine-son-cluster-hadoop-avec-les-calculs-en-memoire-de-hana-51346.html Sensen networks: http://www.saphana.com/community/learn/startups/marketplace/sensennetworkshttp://sensennetworks.com/senstore – counting people, vehicle tracking, etc…
  • [twitter]Chef Jerome uses in-memory to do sophisticated real-time mix of structured and unstructured data[/twitter]Chef Jerome – the recipe on the left is automatically analyzed semantically, and combined with information from the Casino supermarket inventory systems to come up with a shopping basket (right) that you can click to have delivered to your home.
  • Analytics and information is not only about making decisions faster or doing business better. The reality is that information is now a core part of your customers’ experience – it is part of your PRODUCT. For ideas, please visit: http://www.saphana.com/community/implement
  • Our Big Data offerings begin with our portfolio of analytic applications designed to address information challenges specific to particular industries and lines of business. The analytic applications can be rapidly deployed enabling you to achieve results quickly. The applications are built using our leading analytic solutions for business intelligence, enterprise performance management, and governance, risk and compliance. We offer analytic solutions for all stakeholders, including tools for data scientists to carry out predictive analysis and data mining, as well as advanced visualization tools enabling business analysts to explore data in depth. The analytic solutions from SAP are built on top of the SAP real-time data platform, which is based on market leading data management solutions with SAP HANA at its center.With SAP you can rapidly deploy applications that also help you to build out a Big Data architecture that delivers business value each step along the way.
  • The traditional analytics stack is complex and expensive. We can help you save money with a bundled offer based on SAP HANA.
  • It’s not only about the products, it’s about the ecosystem – partners, service providers, the SAP Community Network with its 2.5 million members, in your industry and line of business. http://scn.sap.com/welcome
  • I believe the three key trends I’ve talked about – transactions with analytics; interfaces that meet not only the patchwork needs of specific users, but the full lifecycle of analytics projects; and packaged solution-based analytics – are inevitable, no matter which vendor you choose. I think we have better answers than most. Please come and talk to us…

SAP Analytics Innovation Tour ANZ SAP Analytics Innovation Tour ANZ Presentation Transcript

  • Big Data AnalyticsDrive Data to DecisionTimo Elliott, SAP, February 2013 Public
  • TODAY’S PRINCIPAL BUSINESS METRICS ARE OVER A 2 CENTURY OLD • Financial statements • Balance sheets • Net income© 2013 SAP AG. All rights reserved. 2
  • SOME PEOPLE WOULD EASILY RECOGNIZE THEM© 2013 SAP AG. All rights reserved. 3
  • TRADITIONAL FINANCIAL METRICS ARE BACKWARD-LOOKING Most Established KPIs too© 2013 SAP AG. All rights reserved. 4
  • WHEN WE REALLY NEED TO BE LOOKING FORWARD© 2013 SAP AG. All rights reserved. 5
  • BUT TYPES AND VOLUMES OF DATAHAVE GROWNRADICALLY Demand CRM Data Sales Order Mobile Instant Messages Transactions Big Data Things Customer Sales Order Planning CRM Data Things Opportunities Inventory Demand Mobile Big Data Customer Planning Transactions© 2013 SAP AG. All rights reserved. 6
  • TODAY WE MEASURE AVAILABLE DATA INZETTABYTES IN 2011, THE AMOUNT OF DATA SURPASSED 90% OF THE DATA IN THE WORLD TODAY has been created in the last two years alone 1.8 ZETTABYTES COMBINED GDP OF: 1.8 57.5 = TRILLION = $34.4 • US • France ZETTABYTES = BILLION 32 GB iPads • • • Japan China Germany • UK • Italy **IDC Digital Universe Study Extracting Value from Chaos© 2013 SAP AG. All rights reserved. 7
  • BIG DATA DE-HYPED “Big data” is high-volume, -velocity, and -variety information assets that demand cost-effective, innovative forms of information processing for enhanced insight and decision making.© 2013 SAP AG. All rights reserved. 8
  • © 2013 SAP AG. All rights reserved. 9
  • WHAT IF YOU COULD TURN NEW SIGNALSINTO BUSINESS VALUE? :-) :-) Brand Sentiment Predictive Maintenance Network Optimization Insider Threats Higher NPS Less Downtime Lower Cost Greater Security Product Recommendation Asset Tracking Asset Tracking More Sales MaintenanceMitigation, Real-time Personalized Care Predictive Product Risk Brand Sentiment Increase Productivity Less Downtime Retain Market ValueIncrease Productivity Loyal Customers Recommendation Higher NPS More Sales Personalized Care 360O Customer View Propensity to Churn Loyal Customers Loyal Customers Greater Retention Insider Threats Fraud Detection Greater Security Lower Risk Network Optimization Lower Cost Propensity to Churn Real-time Demand/ 360O Customer View Fraud Detection Risk Mitigation, Real-time Greater Retention Supply Forecast Real-time Demand/Supply Forecast Value Lower Risk Loyal Customers Retain Market More Efficient More Efficient
  • © 2013 SAP AG. All rights reserved. 11
  • © timoelliott.com “When you two have finished arguing your opinions, I actually have data!”© 2013 SAP AG. All rights reserved. 14
  • © 2013 SAP AG. All rights reserved. 15
  • © 2013 SAP AG. All rights reserved. 16
  • © 2013 SAP AG. All rights reserved. 17
  • IN-MEMORY© 2013 SAP AG. All rights reserved. 19
  • FASTER© 2013 SAP AG. All rights reserved. 20
  • SMARTER© 2013 SAP AG. All rights reserved. 21
  • Expected IT Benefits of In-Memory Technology SIMPLERSource: IDC SAP HANA Market Assessment Survey, 2011© 2013 SAP AG. All rights reserved. 22
  • THE NEW INFORMATION CONSUMER… ResponsiveAccessible Engaging 10% 75% today by 2020© 2013 SAP AG. All rights reserved. Public 23
  • BREAKING DOWN BARRIERS “New Reality: In-memory computing is ripping up the rules” - Gartner Plan Past Act Future Structured Unstructured© 2013 SAP AG. All rights reserved. Public 24
  • POWER AGILITY ENTERPRISE Big Data Analytics Cloud Mobile Social© 2013 SAP AG. All rights reserved. Public 25
  • INNOVATIONSAP VISUAL INTELLIGENCE© 2013 SAP AG. All rights reserved. 26
  • © 2013 SAP AG. All rights reserved. Public 27
  • Extend your analytics capabilities where you want to be… Sense & Respond Predict & ActCompetitive Advantage Optimization Predictive Modeling What is the best that could happen? Generic Predictive Analytics Ad Hoc Reports & What will happen? OLAP Standard Cleaned Reports Raw Why did it happen? Data Data What happened? Analytics Maturity The key is unlocking data to move decision making from sense & respond to predict & act © 2013 SAP AG. All rights reserved. Public 28
  • “SAP is a newcomer to big data predictive analytics but is a Leader due to a strong architecture and strategy.” Forrester© 2013 SAP AG. All rights reserved. 29
  • MOBILE© 2013 SAP AG. All rights reserved. 30
  • © 2013 SAP AG. All rights reserved. 34
  • © 2013 SAP AG. All rights reserved. 35
  • Faster  Smarter  Simpler ANALYTICS OPERATIONS© 2013 SAP AG. All rights reserved. Public 36
  • Real-Time Data Platform Custom Big Cloud Mobile SCM ERP Planning Analytics EDW EDW/ EDW Apps Data DM SAP Real-Time Data Platform Extreme Data Management Capabilities to transact | move | store | process | analyze | deliver Information Governance© 2013 SAP AG. All rights reserved. Public 37
  • DATA QUALTY© 2013 SAP AG. All rights reserved. 38
  • Applications for Data Stewards© 2013 SAP AG. All rights reserved. 39
  • Business Solutions Retail High Tech Oil & Gas Consumer Products Telco Analysis Etc. Action © 2013 SAP AG. All rights reserved. Public 40
  • Intelligent Retail Store operations Omni-channel experience Customized promotions Optimized inventory© 2013 SAP AG. All rights reserved. 42
  • CUSTOMER SPOTLIGHT HSE24 • Cross-sell based on the consumer, not just the product© 2013 SAP AG. All rights reserved. 43
  • CUSTOMER SPOTLIGHT BURBERRY • Improve customer experience and loyalty • Become #1 IT-driven fashion retailer • Personalized Burberry client iPad app© 2013 SAP AG. All rights reserved. 44
  • CUSTOMER SPOTLIGHT L’Oréal • Be a trusted advisor for customers© 2013 SAP AG. All rights reserved. 45
  • Coinstar• Inventory Optimization• Real time Offers• Servicing © 2013 SAP AG. All rights reserved. 46
  • INTELLIGENT BANKING Customer-centric banking Aggregated risk Liquidity risk management Prevent Fraud, Money Laundering© 2013 SAP AG. All rights reserved. 48
  • © 2013 SAP AG. All rights reserved. 49
  • Improve patient outcome Improve doctor/patient relationships More preventative healthcare Higher quality of life for patients INTELLIGENT HEALTHCARE© 2013 SAP AG. All rights reserved. 50
  • Mitsui Knowledge IndustryHealthcare – Speed Research & Improve Patient Support Business Challenges 408,000x  Reduce delays and minimize the costs associated with new drug faster than discovery by optimizing the process for genome analysis traditional disk-  Improve and speed decision making for hospitals which conduct based systems in a cancer detection based on DNA sequence matching technical PoC Technical Implementation  Leveraged the combination of SAP HANA, R, and Hadoop to store, pre-process, compute, and analyze huge amounts of data 216x faster by  Provide access to breadth of predictive analytics libraries reducing genome analysis from Benefits several days to  For pharmaceutical companies, provide required new drugs on only 20 minutes time and aid identification of “driver mutation” for new drug targets making real-time  Able to provide a one stop service including genomic data cancer/drug analysis of cancer patients to support personalized patient screening possible therapeutics“ ”Our solution is to incorporate SAP HANA along with Hadoop and R to create a single real-time big data platform. With this wehave found a way to shorten the genome analysis time from several days down to only 20 minutes.Yukihisa Kato, CTO and Director of MITSUI KNOWLEDGE INDUSTRY © 2013 SAP AG. All rights reserved. Public 51
  • Real-time performance management Fast financial close Efficient payables and receivables Treasury exposure management Real-time compliance INTELLIGENT FINANCE© 2013 SAP AG. All rights reserved. 52
  • INNOVATIONSAP SUITE ON HANASOLUTIONS FOR FINANCE REAL-TIME PERFORMANCEPerformance Financial Treasury Finance ComplianceManagement Close Management Operations POWERED BY SAP HANA© 2013 SAP AG. All rights reserved. 53
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  • INNOVATIONSAP FRAUD MANAGEMENT© 2013 SAP AG. All rights reserved. 55
  • INTELLIGENT CITIES Citizen safety and security Smarter city governance Sustainable cities© 2013 SAP AG. All rights reserved. 56
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  • NFL© 2013 SAP AG. All rights reserved. 58
  • NBA.com/stats© 2013 SAP AG. All rights reserved. 59
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  • BigpointGaming Industry - Predictive Game Player Behavior Analysis Business Challenges 5,000 events per  Increase conversion rates from free  paying player second loaded onto SAP HANA (not  Increase the average revenue per paying player possible before)  Decrease churn – keep paying players playing longer Technical Challenges  Leverage real-time data processing in SAP HANA and 10-30% classification algorithms with R integration for SAP HANA to increase in revenue deliver personalized context-relevant offers to players per year  Analyze vast amounts of historical and transactional data to forecast player behavior patterns Interactive Benefits data analysis  Real-time insights leading to improved  Per player profitability analysis and increased understanding of design thinking and player behavior game planning  Increase data volume and processing capabilities to communicate personalized messages to players“”At Bigpoint in the Battlestar Galactica online game, we have more than 5,000 events in the game per second which we have toload in SAP HANA environment and to work on it to create an individualized game environment to create offers for them. In thisco-innovation project with SAP HANA, using Real Time Offer Management Bigpoint, we hope to increase revenue by 10-30%.Claus Wagner, Senior Vice President SAP Technology, Bigpoint © 2013 SAP AG. All rights reserved. Public 61
  • A Platform for Everyone Free developer licenses, easy access to HANA in the Cloud© 2013 SAP AG. All rights reserved. Public 62
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  • THE POSSIBILITIES ARE ENDLESS… Instantly predict market trends Provide exactly the right offers and customer needs and service levels to every customer Predict how market price Have a continuously-updated volatility will impact your window onto future sales, production plans showing changes in real time See changes in demand or Understand what your supply across your entire customers and potential Supply Chain immediately customers are saying about you, right now Monitor and analyze all Predict cash flows to manage deviations and quality issues collections, risk and short-term in your production process borrowing in real time Design Thinking© 2013 SAP AG. All rights reserved. Public 65
  • DATA TO DECISION DATA TO DECISION Capture Analyze EngageAnalytic applications Industry Line of Businessfrom SAP EnterpriseAnalytic solutions Business Performance Governance, Risk,from SAP Intelligence Compliance ManagementReal-time Databases In-memory Informationdata platform management
  • Introducing SAP HANA Insights Traditional Stack DBA and IT Costs TCO Reduction by Approx 60% Predictive BI tools SAP HANA Insights Analytic DB DBA and IT Costs ETL SAP HANA Insights Predictive Relational DB BI Suite HANA EnterpriseBuilt by Sanjay Poonen, Copyright SAP, Representative figures based off CIO interviews, showing approximate proportional quantities of IT spending in Analytics © 2013 SAP AG. All rights reserved. Public 68
  • Teamwork© 2013 SAP AG. All rights reserved. 69
  • IT’S TIME FOR ANALYTICS LIKENEVER BEFORE© 2013 SAP AG. All rights reserved. Public 70
  • Thank youTimo Elliott, SAPEmail: timo.elliott@sap.comTwitter: @timoelliottBlog: timoelliott.com