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  • What do you do for a living? No, what do you really do for a living? Imagine trying to deliver an empty box to your friend, your prospective customer or anyone! How would you get them to understand they need what is in this box. The problem is that right now the box just looks like any other box right now. That’s the challenge I see in almost every remodeling business, contractor or small business today. You look like everyone else, act like everyone else and are a plain box. If there are 3 boxes lined up next up each other, and you need a box, which one do you choose? The three boxes are $1.99, $2.99 and $3.99? Most would say the less expensive one. Why, are these boxes are left to do is compete on price and they all appear the same. Competing on price is a bad place to be if you are in business, because someone else is always willing to go out of business before you are
  • When you have an effective marketing system. It can eliminate allot of frustration in your business and in your life. Lets look at some. Effective marketing eliminates the need to:
  • Transcript

    • 1. Introduction to: <br />Tim Nagle<br />
    • 2. Why are You Here?<br />Cannot generate leads<br />Cannot generate quality leads<br />?<br />My Marketing isn’t effective<br />I cannot convert leads into sales <br />My competitors are better at this than We are <br />I don’t Understand how to market my business<br />
    • 3. Enhance Your Customer’s Experience! <br />
    • 4. What business are you in?<br />
    • 5. What happens when we have Effective Marketing?<br />Just anyone<br />Eliminate Price Competition<br />Rough estimates<br />Kill Profits<br />Sucking sound from your wallets<br />
    • 6. What can I do? <br />Understand The True Meaning of Marketing<br />
    • 7. Definition of Marketing<br />Management process through which goods and services move from concept to the customer. As a philosophy, it is based on thinking about the business in terms of customer needs and their satisfaction. As a practice, it consists in coordination of four elements called 4P's: (1) identification, selection, and development of a product, (2) determination of its price, (3) selection of a distribution channel to reach the customer's place, and (4) development and implementation of a promotional strategy. Marketing differs from selling because (in the words of Harvard Business School's emeritus professor of marketing Theodore C. Levitt) "Selling concerns itself with the tricks and techniques of getting people to exchange their cash for your product. It is not concerned with the values that the exchange is all about. And it does not, as marketing invariably does, view the entire business process as consisting of a tightly integrated effort to discover, create, arouse, and satisfy customer needs."<br />
    • 8. What is The Definition of Marketing? <br />Getting someone, who has a need, to know, like and trust you.<br />
    • 9. Benefits of <br />Profitability before Growth<br />I see many remodeling businesses searching for the magic solution on how to: generate more leads, more revenue, and higher profits. <br />What is the solution?<br />
    • 10. Narrow Your Focus on the ideal client<br />*<br /><ul><li>Narrow and define your ideal client
    • 11. Current profitable clients
    • 12. Already refer
    • 13. Ideal Clients Value what you offer</li></ul>**<br />THIS IS YOUR MARKETING FOUNDATION<br />
    • 14. Focus on the ideal client<br />Refer<br />Don’t Refer<br />Profitable<br />Not profitable<br />
    • 15. A Customer Life Cycle<br />
    • 16. Differentiate and Dominate <br />One of the most important marketing strategies the small business must master is the art of differentiation. Finding an important point of difference, one that matters to your ideal clients.<br />
    • 17. Why referrals are so powerful<br /> Great ROI<br /> Shorter sales cycle<br /> Qualified leads<br /> Expect to pay a premium<br />
    • 18. Generating Referrals<br />Become a Brand<br />Enhance your customers Experience<br />Educate your existing & new customers<br />Target – Referral Sources<br />Make it a Culture<br />Be Unique- have fun with it, follow up! <br />
    • 19.
    • 20. Generating Referrals<br />Become a Brand<br />Enhance your customers Experience<br />Educate your existing & new customers<br />Target – Referral Sources<br />Make it a Culture<br />Be Unique- have fun with it, follow up! <br />
    • 21.
    • 22.
    • 23.
    • 24. Generating Referrals<br />Become a Brand<br />Enhance your customers Experience<br />Educate your existing & new customers<br />Target – Referral Sources<br />Make it a Culture<br />Be Unique- have fun with it, follow up! <br />
    • 25. Your marketing kit<br /> Case for you – Difference<br /> your story / FAQs<br /> your process/ checklist<br /> client testimonials<br /> case studies<br /> services/products<br />How do you deliver it?<br />
    • 26. Passion & Family<br />
    • 27.
    • 28. Systems And Processes<br />
    • 29. Uses for Marketing Kit’s<br />Suites of information That Educate <br />Initial marketing brochure<br />Presentation<br />New Customer Kit<br />Memorable Completion!<br />
    • 30. Is Your Projects Completion Memorable? How about Beneficial?<br />Section One could be a survey <br />on your company <br />with a survey sheet to be <br />filled out by the homeowners.<br />Section Two of the manual can be records. Collect any paperwork associated with the job and complete records of everything installed<br />The Third Section, should be instructions on how to refer your company<br />
    • 31.
    • 32.
    • 33. Educate – the perfect intro<br /> How you can spot our ideal client<br /> How to present our core message<br /> Our referral offer<br /> Our marketing process<br />
    • 34.
    • 35.
    • 36. How are You delivering your testimonials<br />
    • 37.
    • 38. Create your marketing strategy<br /> Interview your clients<br /> Determine how you are unique<br /> Create a USP<br />
    • 39. Testimonial Recording<br />
    • 40.
    • 41.
    • 42. EVENTS<br /> CLIENTS SHOWCASES <br />
    • 43.
    • 44.
    • 45.
    • 46.
    • 47. Client Showcase! <br />

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