View stunning SlideShares in full-screen with the new iOS app!Introducing SlideShare for AndroidExplore all your favorite topics in the SlideShare appGet the SlideShare app to Save for Later — even offline
View stunning SlideShares in full-screen with the new Android app!View stunning SlideShares in full-screen with the new iOS app!
Why are You Here? Cannot generate leads Cannot generate quality leads ? My Marketing isn’t effective I cannot convert leads into sales My competitors are better at this than We are I don’t Understand how to market my business
What happens when we have Effective Marketing? Just anyone Eliminate Price Competition Rough estimates Kill Profits Sucking sound from your wallets
What can I do? Understand The True Meaning of Marketing
Definition of Marketing Management process through which goods and services move from concept to the customer. As a philosophy, it is based on thinking about the business in terms of customer needs and their satisfaction. As a practice, it consists in coordination of four elements called 4P's: (1) identification, selection, and development of a product, (2) determination of its price, (3) selection of a distribution channel to reach the customer's place, and (4) development and implementation of a promotional strategy. Marketing differs from selling because (in the words of Harvard Business School's emeritus professor of marketing Theodore C. Levitt) "Selling concerns itself with the tricks and techniques of getting people to exchange their cash for your product. It is not concerned with the values that the exchange is all about. And it does not, as marketing invariably does, view the entire business process as consisting of a tightly integrated effort to discover, create, arouse, and satisfy customer needs."
What is The Definition of Marketing? Getting someone, who has a need, to know, like and trust you.
Benefits of Profitability before Growth I see many remodeling businesses searching for the magic solution on how to: generate more leads, more revenue, and higher profits. What is the solution?
Differentiate and Dominate One of the most important marketing strategies the small business must master is the art of differentiation. Finding an important point of difference, one that matters to your ideal clients.
Why referrals are so powerful Great ROI Shorter sales cycle Qualified leads Expect to pay a premium
Generating Referrals Become a Brand Enhance your customers Experience Educate your existing & new customers Target – Referral Sources Make it a Culture Be Unique- have fun with it, follow up!
Uses for Marketing Kit’s Suites of information That Educate Initial marketing brochure Presentation New Customer Kit Memorable Completion!
Is Your Projects Completion Memorable? How about Beneficial? Section One could be a survey on your company with a survey sheet to be filled out by the homeowners. Section Two of the manual can be records. Collect any paperwork associated with the job and complete records of everything installed The Third Section, should be instructions on how to refer your company