Timmy WongUBC Arts Career Expo Planning Committee                            October 2011
Topics TodayIntro to Social Media (SM)FacebookTwitterLinkedInYoutube/FlickrHootsuite/TweetdeckNext Steps
ObjectivesLearn how your target audience uses SMDifferentiate between how different SM tools serve their audienceUnders...
Session Facilitator Timmy Wong (@timmywong11) Communications Asst, UBC Arts/CASS 5th Year Psych
A good question…How do you get people to listen to you and to buy in to your product (ACE) when they:  Haven’t heard of ...
Intro to Social MediaWhat is SM?Who uses SM?Why use SM?Advantages/disadvantages to using SM
What is Social Media?An interactive dialogueConversation - @mentions, repliesOnline communities – FB groups/pages, #has...
Who Uses Social Media?You, me, everyoneLike conversation and debateNet-savvyHave influenceOrganizations and companies
Why use Social Media?Audience  Influence  EngagementNews aggregateSpread relevant news/informationTo make “faceless”...
+/- of SM+           -
What is Facebook?Posts of any length
Current Use of FacebookGuide students to resources
Current Use of FacebookAnswer student/prospective student questions
Current Use of FacebookBecome a platform for dialogue
Current Use of FacebookTo source student opinion/ideas
Who Uses Facebook?Facebook:  UBC Arts – 1422 ppl
Plans for FacebookTo post student-centric informationAct as a space for dialogue between students and Arts UBC
What is Twitter?Microblogging system140 charsShort snappy messages
RTs, @mentions, #hashtagsRetweetsMentionsHashtags
Current Use of TwitterPromote Faculty of Arts events
Current Use of TwitterDirect visitors to other Arts/UBC content (Arts website, CASS website, UBC CSI, etc…)
Current Use of TwitterConnect students to resources
Current Use of TwitterSource student opinion/ideas
Current Use of TwitterHighlight achievements
Who Uses Twitter?Hard to tellMix of students, staff, faculty, alumni, organizations/groups
Plans for TwitterIncrease dialogue with studentsUse Twitter to communicate key deadlines/messagesReceive information fr...
What is LinkedIn?Professional FacebookSorts out contacts into colleagues, classmates, friends
LinkedIn
What is Youtube/FlickrYoutube – video-sharing platformFlickr – photo-sharing platformCommonly linked back to FB/Twitter
What is Hootsuite/Tweetdeck?Dashboard for SM sitesAble to schedule posts/tweetsSee what others are talking about
Hootsuite
Uses of HootsuiteHome feed
Uses of HootsuiteSent tweets
Uses of HootsuiteMentions
Uses of HootsuiteKeyword searches
Next StepsSet up your SM toolsGo and meet your target audienceConnect with peopleTrigger the conversationEncourage us...
Revisiting the QuestionHow do you get people to listen to you and to buy in to your product (ACE) when they:  Haven’t he...
ObjectivesLearn how your target audience uses SMDifferentiate between how different SM tools serve their audienceUnders...
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Engaging Students With Social Media

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Engaging Students With Social Media

  1. 1. Timmy WongUBC Arts Career Expo Planning Committee October 2011
  2. 2. Topics TodayIntro to Social Media (SM)FacebookTwitterLinkedInYoutube/FlickrHootsuite/TweetdeckNext Steps
  3. 3. ObjectivesLearn how your target audience uses SMDifferentiate between how different SM tools serve their audienceUnderstand more about how FB/Twitter work in a marketing perspectiveBe able to address common challenges of starting up a SM campaign
  4. 4. Session Facilitator Timmy Wong (@timmywong11) Communications Asst, UBC Arts/CASS 5th Year Psych
  5. 5. A good question…How do you get people to listen to you and to buy in to your product (ACE) when they: Haven’t heard of you? Don’t care much for you? Have other, more familiar options available?
  6. 6. Intro to Social MediaWhat is SM?Who uses SM?Why use SM?Advantages/disadvantages to using SM
  7. 7. What is Social Media?An interactive dialogueConversation - @mentions, repliesOnline communities – FB groups/pages, #hashtagsConsists of: FB/Twitter Blogs – Wordpress, Blogger Multimedia – Youtube, Flickr
  8. 8. Who Uses Social Media?You, me, everyoneLike conversation and debateNet-savvyHave influenceOrganizations and companies
  9. 9. Why use Social Media?Audience Influence EngagementNews aggregateSpread relevant news/informationTo make “faceless”, and especially large organizations more personable
  10. 10. +/- of SM+ -
  11. 11. What is Facebook?Posts of any length
  12. 12. Current Use of FacebookGuide students to resources
  13. 13. Current Use of FacebookAnswer student/prospective student questions
  14. 14. Current Use of FacebookBecome a platform for dialogue
  15. 15. Current Use of FacebookTo source student opinion/ideas
  16. 16. Who Uses Facebook?Facebook: UBC Arts – 1422 ppl
  17. 17. Plans for FacebookTo post student-centric informationAct as a space for dialogue between students and Arts UBC
  18. 18. What is Twitter?Microblogging system140 charsShort snappy messages
  19. 19. RTs, @mentions, #hashtagsRetweetsMentionsHashtags
  20. 20. Current Use of TwitterPromote Faculty of Arts events
  21. 21. Current Use of TwitterDirect visitors to other Arts/UBC content (Arts website, CASS website, UBC CSI, etc…)
  22. 22. Current Use of TwitterConnect students to resources
  23. 23. Current Use of TwitterSource student opinion/ideas
  24. 24. Current Use of TwitterHighlight achievements
  25. 25. Who Uses Twitter?Hard to tellMix of students, staff, faculty, alumni, organizations/groups
  26. 26. Plans for TwitterIncrease dialogue with studentsUse Twitter to communicate key deadlines/messagesReceive information from other UBC groupsNetwork with UBC people (staff, faculty, alum, students) and other organizationsRecruitment
  27. 27. What is LinkedIn?Professional FacebookSorts out contacts into colleagues, classmates, friends
  28. 28. LinkedIn
  29. 29. What is Youtube/FlickrYoutube – video-sharing platformFlickr – photo-sharing platformCommonly linked back to FB/Twitter
  30. 30. What is Hootsuite/Tweetdeck?Dashboard for SM sitesAble to schedule posts/tweetsSee what others are talking about
  31. 31. Hootsuite
  32. 32. Uses of HootsuiteHome feed
  33. 33. Uses of HootsuiteSent tweets
  34. 34. Uses of HootsuiteMentions
  35. 35. Uses of HootsuiteKeyword searches
  36. 36. Next StepsSet up your SM toolsGo and meet your target audienceConnect with peopleTrigger the conversationEncourage users to contribute to discussionFollow conversations and reply to themBuild rapportDon’t be shy about asking questions
  37. 37. Revisiting the QuestionHow do you get people to listen to you and to buy in to your product (ACE) when they: Haven’t heard of you? Don’t care much for you? Have other, more familiar options available?
  38. 38. ObjectivesLearn how your target audience uses SMDifferentiate between how different SM tools serve their audienceUnderstand more about how FB/Twitter work in a marketing perspectiveBe able to address common challenges of starting up a SM campaign

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