Adidas With Azteca Soccer

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Adidas With www.AztecaSoccer.com

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Adidas With Azteca Soccer

  1. 1. Introduction • Adidas is the biggest sportswear manufacturer in Europe and one of the biggest in the world. • The company that started in 1924 is one of the favorites for many athletes. • Adidas has also won the trust of many customers as a strong and reliable brand.
  2. 2. Competitors And Market • One of Adidas’s major competitors is Nike as Nike from the USA also manufactures sportswear for athletes. • Adidas is know to have the second largest market in the world with 26.3%, Nike who are the leaders in market are estimated to have a total of 36.3% of the sportswear in the world. • Adidas has also merged with Reebok which made an impressive increase in the USA form 8.9% to 21.1%. • Adidas also has other competitors such as Puma, and Kappa
  3. 3. Adidas through time • Adolf Dassler created his first training shoes made out of canvas in 1920. • By 1937 Adolf had 30 different shoes for 11 different sports. • The brand began in 1947 and was named in 1948 after the first two syllables of Adolf Dassler. • The German football team wins the world cup and all the players wear Adidas in 1954. • In the 1960 Olympics in Rome Adidas had another big break as 75% of the athletes wore Adidas shoes. • Adidas dominated again this time in the 1962 world cup in Chile where Adidas shoes were worn every game.
  4. 4. • 1963- Adidas first soccer ball is produced • 1967- Adidas sports apparel is launched. • 1970- At the World Cup in Mexico, Adidas soccer ball becomes the official ball; and since then every official match ball has been an Adidas product. • Adi’s special boxing boots are worn at “the fight of the century”, • between Muhammad Ali & Joe Frazier • 1978- Adolf Dassler dies at the age of 78, leaving his son Horst in charge of Adidas.
  5. 5. • 1998 was another big year for Adidas as they were the sponsor for the official match ball. • 2002 was another successive year for Adidas as the world cup was hosted by 2 Asian countries for the first time. Adidas took a huge amount of credit not just being sponsor of the official math ball but also opening academies in Asian countries which was a huge advertisement. • Adidas was also the sponsor for the official match ball for the 2006 and 2010 world cup and UEFA champions league. • Now Adidas sponsors famous sports men such as Lionel Messi.
  6. 6. Evaluation and future • Adidas is a going to have success in the future as well the it has daily clothing made as well as sporting goods. • Adidas has also promoted its business all over the world so its easier access to people who live far away. • There are so many athletes that advertise Adidas that it is moving rapidly in the world market. • Adidas is also likely to be very successful because of the history behind it.
  7. 7. Contact Us www.aztecasoccer.com
  8. 8. Thank You
  9. 9. Thank You

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