Optimizing Your Content for Pinterest

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Quick deck I put together for my chat at the Digital Non Conference in Cincinnati, today.

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Optimizing Your Content for Pinterest

  1. 1. Optimizing Your Content for Pinterest Tim Metzner VP Marketing @TMetzner Tim.Metzner@gmail.com
  2. 2. Top Level Takeaways• Time & focus needed--even on Pinterest (Worth it—775K Visits)• No one size fits all strategy• Best practices can help• Learn from others in/near your space• Don’t overdo it
  3. 3. What Works for SparkPeople Optimize Images Meh Getting Pinteresting You Win (87K+ Pins)
  4. 4. What Works for SparkPeople Optimize Headlines Meh Getting Pinteresting You Win
  5. 5. What Works for SparkPeople Create Content FOR Social Shares Infographics & Fun Slideshows & Video
  6. 6. What Works for SparkPeople Be Timely & Relevant
  7. 7. What Works for SparkPeople Revamp Existing FeaturesOld Inspirational Images New Images
  8. 8. Thank You! Questions? Tim Metznertim.metzner@gmail.com @TMetzner

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