Social Media Lessons from Space for Destination Earth
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Social Media Lessons from Space for Destination Earth

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What lessons can social media and community managers on Earth learn from the lessons of social media in space? Did you know that NASA is the largest non-IT company on Twitter? See what space......

What lessons can social media and community managers on Earth learn from the lessons of social media in space? Did you know that NASA is the largest non-IT company on Twitter? See what space organizations are doing RIGHT to engage their community of ambassadors to support space exploration.

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  • 1. Social Media lessons from space for destination Earth Presented at the Social Media Tourism Symposium #SoMeT14EU in Rovaniemi, Finland, April 2014 Remco Timmermans - @timmermansr
  • 2. Space is not a destination. It is a destiny
  • 3. In the beginning, there was a race…
  • 4. photo credit: RIA Novosti Public heroes of the 1960’s The Mercury 7 Yuri Gagarin
  • 5. photo credit: NASA Armstrong, Aldrin, Collins
  • 6. Cernan, Stafford, Young photo credit: NASA
  • 7. Public interest disappeared even quicker than NASA’s budget!
  • 8. 135 missions that nobody knew cared about… except when things go wrong…
  • 9. photo credit: NASA History Office STS-1, Space Shuttle Columbia, 12 April 1981Flight #1
  • 10. STS-51L, Space Shuttle Challenger, 28 January 1986 photo credit: NASA Flight #25
  • 11. STS-107, Space Shuttle Columbia, 1 February 2003 photo credit: NASA Flight #113
  • 12. photo credit: Javier Pedreira STS-135, Space Shuttle Atlantis, 8 July 2011Flight #135 The end of the space program?
  • 13. image credit: XCORphoto credit: SpaceX image credit: MarsOne No! Space has never been cooler than today!
  • 14. ISS passing over the International Space University, France, July 2013
  • 15. #spacetweeps to the rescue…
  • 16. The first tweet from space!
  • 17. photo credit: bunnicula 2009: The first #NASATweetup
  • 18. Feeding the space ambassadors
  • 19. 2011 #STS135 #NASATweetup 6,000 registrations for 150 spots
  • 20. 100+ #NASASocial events over 3,000 participants photocredit:NASA/AubreyGemignani
  • 21. photo credit: NASA/Bill Ingals Brand ambassadors for life, 100 at a time…
  • 22. 6.4 million followers 3.6 million page followers 300 million+ views 32 channels 900,000 subscribers 187 million views 800,000 followers 6,800 photos 18 TV channels, always live! 600,000 followers 19,000 followers
  • 23. Going Global: 2011 ESA/DLR #spacetweetup
  • 24. Local flavours: #CNEStweetup
  • 25. Bringing space to you
  • 26. When the community takes over…
  • 27. 15 days 15,229 posts 42.3 million impressions #ThingsNASAMightTweet
  • 28. Co-creation Crowdsourcing @SpaceApps
  • 29. Storytelling
  • 30. “Space Oddity” https://www.youtube.com/watch?v=KaOC9danxNo
  • 31. #WakeUpRosetta: How to turn technology into public excitement
  • 32. Giving technology a face
  • 33. Engaging the public
  • 34. photo credit: ESA From boring engineering stuff… …to a personality …and human emotion!
  • 35. Lessons from space for destination Earth summary
  • 36. #1 – Take social media seriously
  • 37. #2 – Create a sense of pride
  • 38. #3 – Feed the ambassadors
  • 39. #4 – Tell stories
  • 40. #5 – Make it personal
  • 41. ThankYou! @TimmermansR @TravelsInOrbit @WorldSpaceWeek