Social Media Lessons from Space for Destination Earth

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What lessons can social media and community managers on Earth learn from the lessons of social media in space? Did you know that NASA is the largest non-IT company on Twitter? See what space organizations are doing RIGHT to engage their community of ambassadors to support space exploration.

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Social Media Lessons from Space for Destination Earth

  1. 1. Social Media lessons from space for destination Earth Presented at the Social Media Tourism Symposium #SoMeT14EU in Rovaniemi, Finland, April 2014 Remco Timmermans - @timmermansr
  2. 2. Space is not a destination. It is a destiny
  3. 3. In the beginning, there was a race…
  4. 4. photo credit: RIA Novosti Public heroes of the 1960’s The Mercury 7 Yuri Gagarin
  5. 5. photo credit: NASA Armstrong, Aldrin, Collins
  6. 6. Cernan, Stafford, Young photo credit: NASA
  7. 7. Public interest disappeared even quicker than NASA’s budget!
  8. 8. 135 missions that nobody knew cared about… except when things go wrong…
  9. 9. photo credit: NASA History Office STS-1, Space Shuttle Columbia, 12 April 1981Flight #1
  10. 10. STS-51L, Space Shuttle Challenger, 28 January 1986 photo credit: NASA Flight #25
  11. 11. STS-107, Space Shuttle Columbia, 1 February 2003 photo credit: NASA Flight #113
  12. 12. photo credit: Javier Pedreira STS-135, Space Shuttle Atlantis, 8 July 2011Flight #135 The end of the space program?
  13. 13. image credit: XCORphoto credit: SpaceX image credit: MarsOne No! Space has never been cooler than today!
  14. 14. ISS passing over the International Space University, France, July 2013
  15. 15. #spacetweeps to the rescue…
  16. 16. The first tweet from space!
  17. 17. photo credit: bunnicula 2009: The first #NASATweetup
  18. 18. Feeding the space ambassadors
  19. 19. 2011 #STS135 #NASATweetup 6,000 registrations for 150 spots
  20. 20. 100+ #NASASocial events over 3,000 participants photocredit:NASA/AubreyGemignani
  21. 21. photo credit: NASA/Bill Ingals Brand ambassadors for life, 100 at a time…
  22. 22. 6.4 million followers 3.6 million page followers 300 million+ views 32 channels 900,000 subscribers 187 million views 800,000 followers 6,800 photos 18 TV channels, always live! 600,000 followers 19,000 followers
  23. 23. Going Global: 2011 ESA/DLR #spacetweetup
  24. 24. Local flavours: #CNEStweetup
  25. 25. Bringing space to you
  26. 26. When the community takes over…
  27. 27. 15 days 15,229 posts 42.3 million impressions #ThingsNASAMightTweet
  28. 28. Co-creation Crowdsourcing @SpaceApps
  29. 29. Storytelling
  30. 30. “Space Oddity” https://www.youtube.com/watch?v=KaOC9danxNo
  31. 31. #WakeUpRosetta: How to turn technology into public excitement
  32. 32. Giving technology a face
  33. 33. Engaging the public
  34. 34. photo credit: ESA From boring engineering stuff… …to a personality …and human emotion!
  35. 35. Lessons from space for destination Earth summary
  36. 36. #1 – Take social media seriously
  37. 37. #2 – Create a sense of pride
  38. 38. #3 – Feed the ambassadors
  39. 39. #4 – Tell stories
  40. 40. #5 – Make it personal
  41. 41. ThankYou! @TimmermansR @TravelsInOrbit @WorldSpaceWeek
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