How to become a #spacetweep?
Social Media in the Global Space Community
ISU SSP13 – 11 July 2013
Social Media are a waste of time!
Real versus virtual friends?
Real versus virtual friends?
Social media are about
SOCIAL
(more than about MEDIA)
Virtual friends ARE real friends!
Why use social media?
Source: Omnibeat.com – John Zahn
Community by Twitter
…or Facebook
…or YouTube
…or Flickr
…or FourSquare
…or all of the above!
…or Google+
…or IRL
The Space Community Needs You!
if you want
more of this…
Why use Social Media for Space?
• To be part of a worldwide space community
• To share your excitement with new friends
an...
What are social media?
Boring definitions
• “Social media is digital content and interaction
that is created by and between people.”
Sam Decker –...
Social media channels
• YouTube
• Facebook
• Twitter
• Skype
• Pinterest
• LinkedIn
• Flickr
• Tencent Weibo
• Connect2ISU...
Different tools for different tasks
• Facebook – For (SSP) social events and easy photo sharing
• LinkedIn – For professio...
Also for professional use!
• Facebook – For very precisely targeted marketing
• LinkedIn – To find employees
• Twitter – T...
How to become a spacetweep?
How to become a spacetweep?
• Be a social person
• Create a free Twitter account
• Become active!
Twitter takes time…
from denial:
“Twitter is sooo stupid”
to addiction:
“I love you tweeps!”
How to start with Twitter?
Beginners tips – your account:
– Select a good twitter name - you are a person
– Fill out your ...
Your Twitter bio
• Incomplete… • Complete…
How to start with Twitter?
• Beginners tips - tweeting:
– Follow a few spacetweeps
– Just listen for a few weeks
– Partici...
What about community?
• Once you become part of the online space
community, all kinds of cool things happen…
• Warning: So...
#NASASocial
Social media changed my life…
#AlexTweetup - #SamanthaTweetup
Social media bring you to remote places!
ESA/DLR #SpaceTweetup
This is YOUR community!
#SpaceUp Europe
Meet us!
ESA/DLR #ILATweetup
You will visit places you always thought could not be visited…
#AuroraTweetup
You will stay warm by excitement and friendship
Use of hashtags: #
• Hashtags highlight a topic, e.g. #SSP13
• Use to find new people to follow
• Use to track a topic
• U...
Event tracking
Statistics
Who to follow?
• Your IRL friends
• Worldwide #spacetweeps
• Space communities like 
• Space agencies
• Space industry
• ...
Agencies and industry
• @NASA
• @ESA
• @esaoperations
• @esascience
• @esa_EO
• @DLR_en
• @CNES_France
• @federalspace
• @...
Communities and astronauts
• @NASAsocial
• @SpaceTweetup
• @SpaceUnites
• @SpaceUpConf
• @SpaceUpEU
• @MarsCuriosity
• @UN...
Famous Spacetweeps
• @schierholz
• @ageekmom
• @andreasschepers
• @danielscuka
• @starlingLX
• @spacekate
• @ryinspace
• @...
#SSP13 Spacetweeps
• @ProfChrisWelch
• @timmermansr
• @rjmlaird
• @SpaceCharlieUK
• @dschor5
• @nunolives
• @SineadOS1
• @...
Thank you!
See you on Twitter!
@timmermansr
@WorldSpaceWeek
@SpaceUpConf
Social Media for the Space Community
Upcoming SlideShare
Loading in...5
×

Social Media for the Space Community

503

Published on

Social Media for the Space Community - How to become a spacetweep?

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
503
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Social Media for the Space Community

  1. 1. How to become a #spacetweep? Social Media in the Global Space Community ISU SSP13 – 11 July 2013
  2. 2. Social Media are a waste of time!
  3. 3. Real versus virtual friends?
  4. 4. Real versus virtual friends? Social media are about SOCIAL (more than about MEDIA) Virtual friends ARE real friends!
  5. 5. Why use social media?
  6. 6. Source: Omnibeat.com – John Zahn
  7. 7. Community by Twitter …or Facebook …or YouTube …or Flickr …or FourSquare …or all of the above! …or Google+ …or IRL
  8. 8. The Space Community Needs You! if you want more of this…
  9. 9. Why use Social Media for Space? • To be part of a worldwide space community • To share your excitement with new friends and • To help the space industry in your country • To help the space industry worldwide
  10. 10. What are social media?
  11. 11. Boring definitions • “Social media is digital content and interaction that is created by and between people.” Sam Decker – Mass Relevance • “Social media broadly defined consists of any online platform or channel for user generated content.” Joe Cothrel – Lithium Technologies, Inc.
  12. 12. Social media channels • YouTube • Facebook • Twitter • Skype • Pinterest • LinkedIn • Flickr • Tencent Weibo • Connect2ISU • …
  13. 13. Different tools for different tasks • Facebook – For (SSP) social events and easy photo sharing • LinkedIn – For professional networking and job finding • Twitter – For microblogging and community building • Pinterest – For inspiration and idea generation • FourSquare – For location-based interaction with friends • YouTube – For sharing videos • Flickr – For photo sharing • Tencent Weibo – Facebook/Twitter-like in China • Connect2ISU – For staying in touch with your ISU family • …
  14. 14. Also for professional use! • Facebook – For very precisely targeted marketing • LinkedIn – To find employees • Twitter – To interact with fans and ambassadors • Pinterest – For visual marketing • FourSquare – To build customer loyalty • YouTube – To showcase your products/events • Flickr – For photo sharing • Tencent Weibo – For promotion in China • Connect2ISU – To find employees, ask space questions • …
  15. 15. How to become a spacetweep?
  16. 16. How to become a spacetweep? • Be a social person • Create a free Twitter account • Become active!
  17. 17. Twitter takes time… from denial: “Twitter is sooo stupid” to addiction: “I love you tweeps!”
  18. 18. How to start with Twitter? Beginners tips – your account: – Select a good twitter name - you are a person – Fill out your real bio - you are a person – Fill out your real location - you are a person – Use a good avatar picture - you are a person – Do not lock your account - you are a person
  19. 19. Your Twitter bio • Incomplete… • Complete…
  20. 20. How to start with Twitter? • Beginners tips - tweeting: – Follow a few spacetweeps – Just listen for a few weeks – Participate in conversation with friends – Try a few RT’s (retweets) – Try a few DM’s (direct messages) – Try a few @ replies – Be nice, just as IRL – you are a person!
  21. 21. What about community? • Once you become part of the online space community, all kinds of cool things happen… • Warning: Social media may change your life!
  22. 22. #NASASocial Social media changed my life…
  23. 23. #AlexTweetup - #SamanthaTweetup Social media bring you to remote places!
  24. 24. ESA/DLR #SpaceTweetup This is YOUR community!
  25. 25. #SpaceUp Europe Meet us!
  26. 26. ESA/DLR #ILATweetup You will visit places you always thought could not be visited…
  27. 27. #AuroraTweetup You will stay warm by excitement and friendship
  28. 28. Use of hashtags: # • Hashtags highlight a topic, e.g. #SSP13 • Use to find new people to follow • Use to track a topic • Use to track an event
  29. 29. Event tracking
  30. 30. Statistics
  31. 31. Who to follow? • Your IRL friends • Worldwide #spacetweeps • Space communities like  • Space agencies • Space industry • Space journalists • Astronauts!
  32. 32. Agencies and industry • @NASA • @ESA • @esaoperations • @esascience • @esa_EO • @DLR_en • @CNES_France • @federalspace • @ULALaunch • @SpaceX • @oewf • @JAXA_en • @OrbitalSciences • @InsideKSC • @csa_asc • @HEspace • @ISUnet • @NEOShieldTeam
  33. 33. Communities and astronauts • @NASAsocial • @SpaceTweetup • @SpaceUnites • @SpaceUpConf • @SpaceUpEU • @MarsCuriosity • @UNOOSA • @SGAC • @WorldSpaceWeek • @AstroSamantha • @AstroKarenN • @Astro_Luca • @Astro_TJ • @Astro_Mike • @Cmdr_Hadfield • @Astro_Jfrancois • @Astro_TimPeake
  34. 34. Famous Spacetweeps • @schierholz • @ageekmom • @andreasschepers • @danielscuka • @starlingLX • @spacekate • @ryinspace • @justbe74 • @ericarolfe • @elakdawalla • @nickastronomer • @astroN8 • @flyingjenny • @badastronomer • @libbydoodle • @NickAstronomer
  35. 35. #SSP13 Spacetweeps • @ProfChrisWelch • @timmermansr • @rjmlaird • @SpaceCharlieUK • @dschor5 • @nunolives • @SineadOS1 • @leot1 • @SpaceCowGirlMel • @The_Stargazer • @deltapilz • @richpassmore • @dirkpitt2050 • @SARscience • @703_Noemie • @VolcanoFile • @jcsalazaro • @utw1g • @numhero • @martinkawalski • @ruthie147 • @junzi • @PeterDiamandis • @BillyTweet16
  36. 36. Thank you! See you on Twitter! @timmermansr @WorldSpaceWeek @SpaceUpConf
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×