@timmermansr #SSP14
The Role of Social Media in Space
#SSP14 Alumni Conference – 12 July 2014
@timmermansr #SSP14
@timmermansr #SSP14
@timmermansr #SSP14
Social Media are a waste of time!
@timmermansr #SSP14
WAT IS SOCIAL MEDIA?
@timmermansr #SSP14
Boring definitions
• “Social media is digital content and interaction
that is created by and between p...
@timmermansr #SSP14
Social media are about
SOCIAL
…more than about MEDIA
@timmermansr #SSP14Source: Omnibeat.com – John Zahn
@timmermansr #SSP14
2009: first tweet from space
@timmermansr #SSP14
2014: NASA Social Media
6.9 million
followers
3.6 million
page
followers
300 million+
views
32 channel...
@timmermansr #SSP14
So how does it work?
@timmermansr #SSP14
Social Media Strategy
• Why Social Media?
 strategy, objectives
• How will I use it?
 content, audie...
@timmermansr #SSP14
@NASASocial
Photo credit: NASAphoto credit: NASA/Bill Ingals
Brand ambassadors for life, 100 at a time...
@timmermansr #SSP14
@Social4Space
@Social4Space
Follow Tip!
@timmermansr #SSP14
@SpaceUpConf @SpaceUpEU Follow Tip!
@timmermansr #SSP14
@AuroraTweetup Follow Tip!
@timmermansr #SSP14
Measuring your impact
@timmermansr #SSP14
Measuring your impact
@timmermansr #SSP14
Not much
happens
Alumni start
arriving
Astronaut
Panel
Alumni
Activities
@timmermansr #SSP14
SSP13
SSP13
SSP13
SSP12
SSP14
SSP13
@timmermansr #SSP14
Summary…
• Social Media are the new Mass Media
• Social Media are about SOCIAL interaction
• Social Me...
@timmermansr #SSP14
Thank you!
See you on Twitter!
@timmermansr
@TravelsInOrbit
@WorldSpaceWeek
@SpaceUpEU
@NVR_Ruimtevaart
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Role of Social Media in Space - #SSP14 Lightning Talk

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Social Media play an increasingly important role in modern communication. This presentation shows the role these channels play in creating ambassadors for the space exploration story.

Published in: Social Media, Technology, Business

Role of Social Media in Space - #SSP14 Lightning Talk

  1. 1. @timmermansr #SSP14 The Role of Social Media in Space #SSP14 Alumni Conference – 12 July 2014
  2. 2. @timmermansr #SSP14
  3. 3. @timmermansr #SSP14
  4. 4. @timmermansr #SSP14 Social Media are a waste of time!
  5. 5. @timmermansr #SSP14 WAT IS SOCIAL MEDIA?
  6. 6. @timmermansr #SSP14 Boring definitions • “Social media is digital content and interaction that is created by and between people.” Sam Decker – Mass Relevance • “Social media broadly defined consists of any online platform or channel for user generated content.” Joe Cothrel – Lithium Technologies, Inc.
  7. 7. @timmermansr #SSP14 Social media are about SOCIAL …more than about MEDIA
  8. 8. @timmermansr #SSP14Source: Omnibeat.com – John Zahn
  9. 9. @timmermansr #SSP14 2009: first tweet from space
  10. 10. @timmermansr #SSP14 2014: NASA Social Media 6.9 million followers 3.6 million page followers 300 million+ views 32 channels 900,000 subscribers 187 million views 800,000 followers 6,800 photos 18 TV channels, always live! 600,000 followers 19,000 followers
  11. 11. @timmermansr #SSP14 So how does it work?
  12. 12. @timmermansr #SSP14 Social Media Strategy • Why Social Media?  strategy, objectives • How will I use it?  content, audience • What will I use?  channels
  13. 13. @timmermansr #SSP14 @NASASocial Photo credit: NASAphoto credit: NASA/Bill Ingals Brand ambassadors for life, 100 at a time… Follow Tip!
  14. 14. @timmermansr #SSP14 @Social4Space @Social4Space Follow Tip!
  15. 15. @timmermansr #SSP14 @SpaceUpConf @SpaceUpEU Follow Tip!
  16. 16. @timmermansr #SSP14 @AuroraTweetup Follow Tip!
  17. 17. @timmermansr #SSP14 Measuring your impact
  18. 18. @timmermansr #SSP14 Measuring your impact
  19. 19. @timmermansr #SSP14 Not much happens Alumni start arriving Astronaut Panel Alumni Activities
  20. 20. @timmermansr #SSP14 SSP13 SSP13 SSP13 SSP12 SSP14 SSP13
  21. 21. @timmermansr #SSP14 Summary… • Social Media are the new Mass Media • Social Media are about SOCIAL interaction • Social Media require a strategy • Social Media can be accurately measured • Social Media use the power of ambassadors • Social Media are perfect for Space Outreach!
  22. 22. @timmermansr #SSP14 Thank you! See you on Twitter! @timmermansr @TravelsInOrbit @WorldSpaceWeek @SpaceUpEU @NVR_Ruimtevaart
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