• “Social media is digital content and interaction
that is created by and between people.”
Sam Decker – Mass Relevance
• “Social media broadly defined consists of any
online platform or channel for user generated
Joe Cothrel – Lithium Technologies, Inc.
Social media are about
…more than about MEDIA
@timmermansr #SSP14Source: Omnibeat.com – John Zahn
2009: first tweet from space
2014: NASA Social Media
187 million views
18 TV channels,
• Social Media are the new Mass Media
• Social Media are about SOCIAL interaction
• Social Media require a strategy
• Social Media can be accurately measured
• Social Media use the power of ambassadors
• Social Media are perfect for Space Outreach!
See you on Twitter!