Crowdsourcing Marketplace Overview

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Given at Pubcon Vegas on 11/10/11 by Tim Mayer

Given at Pubcon Vegas on 11/10/11 by Tim Mayer

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  • Economic Downturn Flexible work desired by younger generation Work anywhere Work any time Change of tasks Learn new skills
  • Crowdsourcing Simple tasks Project broken down into many tasks that are distributed Expertsourcing Requires expertise Sometimes requires certification or tests to pass before entry More complex and holistic
  • Contest Payment versus pay for performance(annuity stream) 99 designs Higher payment attracts more and better workers Only one person gets the prize money Hourly rate can be very low as you often receive nothing for your efforts Trada Performance based Make money every time you beat the advertisers goals Annuity streams Larger campaigns get better optimizers
  • In a marketplace gaining reputation for producing quality work is key: *Performance in marketplace- ranking, score etc *Education/training *Real world work experience *Earnings
  • The key to a crowdsourced marketplace is having the the right feedback loops to reward workers for: *Following Best practices *Engagement *Performance against objectives/goals This can be done through leaderboards and scoring
  • It is important in a marketplace that both the workers and the employers engage with each other to ensure that the right expectations are set and the workers get the right input to be able to meet the goals and objectives of the employers. It is important that the employers: Engage and respond with the workers in a timely manner Set achievable targets Provide a big enough prize or compensation that it makes the work worthwhile for workers with the right skill
  • Trada: Crowdsourced Performance marketing Utest: Software testing/QA Crowdflower: Data cleansing and analysis such as categorization, search relevance etc Amazon mechanical turk- Platform that connects workers with HITS (Tasks) 99 Designs- Designs logos etc

Transcript

  • 1. Crowdsourcing
    • Tim Mayer
  • 2. Macro Trends Support Crowdsourcing
  • 3. Why Crowdsource?
    • Scale your business without hiring headcount
    • Manage peaks and valleys in your business cycle
    • Utilize excess labor capacity in crowdsourced markets
    • Get expertise in areas that:
      • You do not have expertise in
      • Are not core to your business
    • Automate manual and time consuming tasks
    • Employees learn new skills
  • 4. Crowdsourcing vs Expertsourcing
  • 5. Payment Mechanisms Versus
  • 6. Key to Success: Reputation
  • 7. Key to Success: Crowd Mechanics
  • 8. Both Sides of Market Need to Engage
  • 9. Some Interesting Crowdsourcing Companies
  • 10. Thanks
            • @timmayer
            • [email_address]