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EWBC 2012: Sources of Income

EWBC 2012: Sources of Income



How to monetize your content

How to monetize your content



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    EWBC 2012: Sources of Income EWBC 2012: Sources of Income Presentation Transcript

    • Sources of IncomeMonetizing your Content!
    • Who Are We?!•  Tim Lemke"•  Wendy Crispell"•  Arto Koskelo"•  Andre Ribeirinho"
    • A Simple Rule!There is no easy money…" …You have to hustle. "
    • Ask Yourself a Question!What do you want to do?"•  Be a publisher"•  Be a writer or content creator"•  Be an entrepreneur"
    • Monetizing as a Publisher!Think beyond banner ads"•  Text ads"•  Custom skins"•  Video ads"•  Affiliate marketing"•  Sponsorships"•  Ecommerce partnerships"•  Newsletters"•  Data "
    • Monetizing as a Publisher!Traffic volume is a challenge. Onemillion+ uniques monthly are neededto get ad sales representation."•  Partner with other content creators"•  Explore arbitrage models"
    • Monetizing as a Publisher!Questions"•  Have you tried to monetize with ads?"•  What has worked, what hasnʼt?"•  How can bloggers find advertisers?"•  What tips do you have?"
    • Monetizing as a Writer!If you just want to write/create content youʼllneed others to monetize that content"•  Partner with others — including a publisher who wants to deal with ad monetizing"•  Align with blog networks and major publishers, but be careful of exclusive deals"
    • Monetizing as a Writer!•  Write a book, write for traditional magazines & newspapers"•  “Content Marketing” websites are creating many opportunities for bloggers to get paid to write"
    • Monetizing as a Writer!Questions"•  Have you ever been paid by others for your content?"•  How does one make a living doing this?"•  Are you affiliated with any networks / publishers / agents?"•  What tips do you have?"
    • Monetizing as an Entrepreneur!The sky is the limit"•  Organize wine events"•  Private wine tastings"•  Speaking events"•  Become a wine tour guide"•  Start a wine conference"•  Sell wine"
    • Monetizing as an Entrepreneur!Questions"•  How do you monetize yourself?"•  What have you seen others do?"•  What are some challenges youʼve faced?"•  What tips do you have?"
    • Questions!What questions do you have?"