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Chief Meaning Officer: Valuing the Immeasurable
 

Chief Meaning Officer: Valuing the Immeasurable

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The gripping economic woes, the identity crisis of capitalism, and the radical shifts in how we work and live have led to a new, post-materialistic quest for meaning. This is changing the core value ...

The gripping economic woes, the identity crisis of capitalism, and the radical shifts in how we work and live have led to a new, post-materialistic quest for meaning. This is changing the core value proposition for business: Make meaning, not just money! No longer is it sufficient to be different or excellent – companies now need to be significant to attract and retain talent and customers. They have a unique opportunity to create a “meaning surplus” that builds lasting emotional, intellectual, and spiritual value beyond just transactions and growth. But how, exactly? This talk translates a lofty vision into actionable strategies for the “production of meaning,” based on three core principles: scarcity, communality, and transcendence.

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    Chief Meaning Officer: Valuing the Immeasurable Chief Meaning Officer: Valuing the Immeasurable Presentation Transcript

    • Chief Meaning Officer:Valuing the ImmeasurableTim Leberecht, DLD Tel Aviv 2012
    • “Goldman Sachs Hires Single Morally Decent Human Being To Work In Separate, Enclosed Cubicle” The OnionDis-connected Image: The Onion
    • Disenfranchised
    • “Market systems are justified notbecause of efficiencies and profits,but because humans are first and foremost social and emotional beings, and markets provide a sympathetic community for social exchange.” Robert C. Solomon
    • Make meaning, not money!
    • 1. Scarcity 2. Communality3. Transcendence
    • Nextpedition: Serendipitous travel
    • Airbnb: Collaborative consumption
    • Beck: Sheet music
    • “Our world is being dramatically reshaped. The rules of the past no longer apply. In the 21st century, its no longer what you do that matters most but how you do it.”Patagonia: Share our values
    • Barca: More than a clubHappiness
    • “Good business is the best art.”Andy Warhol
    • Being Wrong = Seeing the world as it is notSee the world as it is not