I gave this presentation at the West Coast Arthouse Convergence Regional Conference in San Rafael on July 10, 2014. The topic was "Building Your Brand." The program description was as follows:
"Building a cohesive brand for your theater that incorporates the unique qualities of your community can be daunting. How do you ensure consistency? What should be the message behind your brand? What does a “brand” even mean? Join us as we explore the national, regional and local branding that our cinemas deploy as we root ourselves in our communities."
Not sure why there are boxes around the logos in the SlideShare version. Ironic that in a show about brand, I violate brand standards with said boxes. They don't appear on the presentation version...