East Coast Electric


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East Coast Electric

  1. 1. East Coast ElectricThe plan:1. Integrated market approach2. Activities3. Deliverables4. Value Chain5. Timeline6. Organization7. Cost8. Contact
  2. 2. 1. Integrated Market ApproachEast Coast Electric Strengths:- All parts of the EV & Smart Grid value chainare part of the consortium- Cooperation between Entrepeneurs,Corporates, Academia and Government (P3)- Combining unique expert knowledge withinstitutional power- Excellent window of opportunity- Concerted effort for market penetrationWhy a public private consortium:- Collaboration leads to value creation- Easy access to important stakeholders- Limited cost for market research & businessdevelopment- Connecting expertise & interest
  3. 3. 2. East Coast Electric has 4 key activities1. Market Research• The process of gathering, analyzing and interpreting information about the US EastCoast electric mobility and smart grid market.2. Knowledge transfer• The process of communicating developed knowledge in order to help organizations,institutions and companies stimulate growth of electric mobility and smart grids.3. Business Development• The process of creating long-term value for entrepeneurs, companies, organization fromcustomers, markets, and relationships on the east coast4. Project realization• Dedicated activities to set up and realize multi stakeholder initiatives and projects on the eastcoast
  4. 4. 3. DeliverablesMarket ResearchComplete overview of the privatemarket (with contact details)Contact details of top 20 Green VCOverview of federal and stateregulationOverview of subsidizable projectsEast Coast Electric stand on EDTA2014/20152 Incubator sessions2 Electric Mobility and Smart Gridmission1 US company mission to theNetherlandsKnowledge TransferWorkshop with governmentalstakeholders on interoperabilityAdvise Tri-state area on 4 party modelfor EV chargingExchange GCP’s on Smart Grid & EVmobility projectsPolicy paper with US university onmarket model for EV charging for USmarketResearch project between Dutch &American university & companiesResearch project business model EV togrid chargingResearch project decentralized energy& grid stabilityExchange of 4 PHD studentsBusinessDevelopmentAssess opportunity in target marketIdentify key competitors and partnersSet-up effective partnershipsInitiate multistakeholder projectsSet up investor meetingsRough sketch for potential businessactivityProject RealizationDedicated work for consortiumpartners. Deliverables to bedeterminder for each specfic project
  5. 5. 4. East Coast Electric actions in the electric mobility andsmart-grid value chainEnergie productionPowertrain –Smart GridcomponentsBatteryManagement –Energy StorageVehiclesChargingInfrastructure –EnergyDistributionEnergy, Mobility,Grid ServicesMarketResearchKnowledgeTransferBusinessDevelopmentProjectRealizationEstablish network, give insight in market trends, regulation and subsidies, overview of potential investorsTechnological ResearchInteroperability ModelIntegrated design - applying new conceptsValue ChainInitial set-up of distribution networkConstructing long-term international partnershipsInitiate (subsidized) projectsDedicated work to initiate and realize different projects or company goals
  6. 6. 5. Market research and knowledge transferleads to increasing business development01020304050607080901001 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24Time allocation in percentagesMarket Research Knowledge TransferBusiness Development ProjectsSave the date1 sep 2013 StartQ4 2013 EV & Smart GridmissionQ2 2014 Green VCmeetingJune 2014 EDTA conferenceQ3 2014 EV & Smart GridmissionMonthly Report cardTwice a year Company visit
  7. 7. 6. OrganizationPartners in East Coast ElectricCrust Young – Tim KreuknietMarketResearchKnowledgeTransferBusinessDevelopmentProjectRealizationEV & Smart Grid attache atDutch consulateEast Coast Electric initiativesDecisionmakers:Activities:Function:Projectleader:
  8. 8. 7. Cost – 2 different packages (for 1 year)Market investigation Market penetration Project RealizationMarket Research1. Market Overview   2. Contacts   Knowledge Transfer1. Government to Governemt   2. Knowledge to Knowledge   3. Business to Government   Business Development1. Investigate Potential   2. Assess Feasibility   Project Realization1. Initiate & Realize projects   Cost in euro’s 5000 10000 To be determined
  9. 9. 8. ContactWe are interested in what East CoastElectric can do for you. Contact us when:• You have a specific interest in energy transitionon the East Coast• Want to invest in Dutch innovative start-ups• Want to stimulate cooperation between Dutchand American energy companies• Become part of the consortiumContact details:- Tim.kreukniet@eastcoastelectric.info- +31658821377