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SOCIAL MEDIA
AND YOUR SCHOOL
  by @timkeller and @artpreston
WHO ARE WE



 Tim Keller      Arthur Preston
Lead Developer      Headmaster
   staffroom       Lanner House

  @timkeller...
IT’S A LONG WAY TO WORCESTER
    SO WE USED THE INTERNET
(WHY) SHOULD I CARE?
FACEBOOK
  YOUTUBE       SOCIAL MEDIA



             it?
                          GOOGLE
             IPHONE
WEB 2.0    ...
WHERE DID IT ALL BEGIN?
      60’s & 70’s

   Hundreds of
 different ways to          80’s

connect computers    TCP/IP in...
1990

   Opening of              Early 90’s

 The Internet for      Everyone has
commercial entities     (or wants)
      ...
2000

 Y2K doesn’t
   happen               March 10, 2000

                      The Dot-Com
                     Bubble. ...
MASS MEDIA IS DEAD
LONG LIVE MASS MEDIA
If Google’s Company Blog was a
newspaper, it would have the 7th
highest readership in the world.
CHANGE IS NORMAL
DON’T FIGHT IT
SOCIAL MEDIA
        IS DEMOCRATIC
(FOR BETTER OR WORSE)
YOU’VE GOT A LOT TO LOSE
BY NOT BEING PART OF THIS
WHAT IS SOCIAL MEDIA?
A TALE IN TWO PARTS

                        INWARDS
OUTWARDS
                       Teach, allow and
  Join the online
  ...
Definition
                                       Media based on the online
                                     conversati...
THE CONCEPTS

     • Blogging

     • MicroBlogging      (or, Tweeting)
     • Photo    Sharing
     • Social   News Votin...
THE TOOLS

    Facebook   Diigo


    Twitter    Flickr


    LinkedIn   StumbleUpon



                        AND MORE...
THE TOOLS
   GoogleWave   Delicious


   GoogleBuzz   Reddit


   YouTube      Digg
A NEW-LOOK PLN
WEB 2.0 - INWARDS

•   Do we still need “computer classes” in the timetable?

•   What is the role of the teacher?

•   Wh...
GR 8 - SOCIAL SCIENCE
              ASSIGNMENT
•   Researching the history of settlement in Cape Town.

•   Travel to Cape...
GR 8 - SOCIAL SCIENCE
              ASSIGNMENT
•   They will use digital cameras or camera-phones to record video
    and ...
WHO’S DOING THIS STUFF?
(OUTSIDE OF EDUCATION)
WHO’S NOT: DELL HELL
June 21, 2005: Dell lies. Dell sucks.

I just got a new Dell laptop and paid a fortune for the four-y...
Dell had a “hands off ” policy regarding bloggers
 Can you afford to have a “hands off ” policy?
Customers are your best customer support
agents and marketers if only you allow them...
and respect them enough to listen ...
WHO’S DOING THIS STUFF?
   (IN EDUCATION)
www.thejavateacher.co.za
LET’S PLAY
AND FINALLY...
REALITY CHECK
•   This must be driven from the Head

•   The school principal must believe in the power of social media
    and should b...
NEXT STEPS

•   Read our Twitter Handbook for Teachers
    http://bit.ly/twitterhandbook


•   Follow Tim
    http://timk....
EDUGEEKS@HEADTHOUGHTS.CO.ZA


AN EDUGEEKS PRESENTATION
        GEEKY STUFF FOR SAVVY EDUCATORS
Social Media and Your School
Social Media and Your School
Social Media and Your School
Social Media and Your School
Social Media and Your School
Social Media and Your School
Social Media and Your School
Social Media and Your School
Social Media and Your School
Social Media and Your School
Social Media and Your School
Social Media and Your School
Social Media and Your School
Social Media and Your School
Social Media and Your School
Social Media and Your School
Social Media and Your School
Social Media and Your School
Social Media and Your School
Social Media and Your School
Social Media and Your School
Social Media and Your School
Social Media and Your School
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Transcript of "Social Media and Your School"

  1. 1. SOCIAL MEDIA AND YOUR SCHOOL by @timkeller and @artpreston
  2. 2. WHO ARE WE Tim Keller Arthur Preston Lead Developer Headmaster staffroom Lanner House @timkeller @artpreston timk.co.za headthoughts.co.za
  3. 3. IT’S A LONG WAY TO WORCESTER SO WE USED THE INTERNET
  4. 4. (WHY) SHOULD I CARE?
  5. 5. FACEBOOK YOUTUBE SOCIAL MEDIA it? GOOGLE IPHONE WEB 2.0 NEW MEDIA IPAD BLACKBERRY ATTENTION AGE MXIT TWITTER
  6. 6. WHERE DID IT ALL BEGIN? 60’s & 70’s Hundreds of different ways to 80’s connect computers TCP/IP invented - every computer speaks the same language Late 80’s European research networks join ‘The InterNet’
  7. 7. 1990 Opening of Early 90’s The Internet for Everyone has commercial entities (or wants) The E-Mail 1993 Tim Berners-Lee invents HTTP, 1994 HTML and The NetScape World Wide Web Navigator becomes the WWW Browser of choice
  8. 8. 2000 Y2K doesn’t happen March 10, 2000 The Dot-Com Bubble. NASDAQ hits 5132.52 2001 The industry reels as Web companies’ 2004+ stock values The User- plummet Generated Web. (Web 2.0)
  9. 9. MASS MEDIA IS DEAD LONG LIVE MASS MEDIA
  10. 10. If Google’s Company Blog was a newspaper, it would have the 7th highest readership in the world.
  11. 11. CHANGE IS NORMAL DON’T FIGHT IT
  12. 12. SOCIAL MEDIA IS DEMOCRATIC (FOR BETTER OR WORSE)
  13. 13. YOU’VE GOT A LOT TO LOSE BY NOT BEING PART OF THIS
  14. 14. WHAT IS SOCIAL MEDIA?
  15. 15. A TALE IN TWO PARTS INWARDS OUTWARDS Teach, allow and Join the online encourage your conversation your students to engage in parents are Social Media in order already having to learn! (without you)
  16. 16. Definition Media based on the online conversations and interactions between people. “The difference between PR and social media is that PR is about positioning, and Social Media is about becoming, being and improving.” www.socialmediaexplorer.com
  17. 17. THE CONCEPTS • Blogging • MicroBlogging (or, Tweeting) • Photo Sharing • Social News Voting • Video Creation
  18. 18. THE TOOLS Facebook Diigo Twitter Flickr LinkedIn StumbleUpon AND MORE...
  19. 19. THE TOOLS GoogleWave Delicious GoogleBuzz Reddit YouTube Digg
  20. 20. A NEW-LOOK PLN
  21. 21. WEB 2.0 - INWARDS • Do we still need “computer classes” in the timetable? • What is the role of the teacher? • What can our pupils teach us? • Does our Professional Development plan for IT go beyond Google? • Are we leveraging online resources for the benefit of our pupils?
  22. 22. GR 8 - SOCIAL SCIENCE ASSIGNMENT • Researching the history of settlement in Cape Town. • Travel to Cape Town by train • Walking history tour • Nothing spectacularly different to any other traditional school outing … …. Except for this …
  23. 23. GR 8 - SOCIAL SCIENCE ASSIGNMENT • They will use digital cameras or camera-phones to record video and still photos as well as interview people. • Once back at school they will develop a Glog which will then be submitted for assessment electronically. • Glog : An interactive poster using Glogster. • Free education accounts can be opened at http://edu.glogster.com
  24. 24. WHO’S DOING THIS STUFF? (OUTSIDE OF EDUCATION)
  25. 25. WHO’S NOT: DELL HELL June 21, 2005: Dell lies. Dell sucks. I just got a new Dell laptop and paid a fortune for the four-year, in-home service. The machine is a lemon and the service is a lie. I'm having all kinds of trouble with the hardware: overheats, network doesn't work, maxes out on CPU usage. It's a lemon. But what really irks me is that they say if they sent someone to my home -- which I paid for -- he wouldn't have the parts, so I might as well just send the machine in and lose it for 7-10 days -- plus the time going through this crap. So I have this new machine and paid for them to FIX IT IN MY HOUSE and they don't and I lose it for two weeks. DELL SUCKS. DELL LIES. Put that in your Google and smoke it, Dell http://www.buzzmachine.com/archives/cat_dell.html
  26. 26. Dell had a “hands off ” policy regarding bloggers Can you afford to have a “hands off ” policy?
  27. 27. Customers are your best customer support agents and marketers if only you allow them... and respect them enough to listen to them.
  28. 28. WHO’S DOING THIS STUFF? (IN EDUCATION)
  29. 29. www.thejavateacher.co.za
  30. 30. LET’S PLAY
  31. 31. AND FINALLY... REALITY CHECK
  32. 32. • This must be driven from the Head • The school principal must believe in the power of social media and should be using it him/herself. • Social media professional development must be on the agenda – often!
  33. 33. NEXT STEPS • Read our Twitter Handbook for Teachers http://bit.ly/twitterhandbook • Follow Tim http://timk.co.za and http://twitter.com/timkeller • Follow Arthur http://headthoughts.co.za and http://twitter.com/artpreston
  34. 34. EDUGEEKS@HEADTHOUGHTS.CO.ZA AN EDUGEEKS PRESENTATION GEEKY STUFF FOR SAVVY EDUCATORS
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