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Future of Innovation and Intellectual Property 28 Nov 2013

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A talk at the launch of a new book on Intellectual Property Valuation and Innovation. Second chapter sourced from Future Agenda discussions and perspectives looks at severn potential changes for the …

A talk at the launch of a new book on Intellectual Property Valuation and Innovation. Second chapter sourced from Future Agenda discussions and perspectives looks at severn potential changes for the innovation and intellectual property landscape over the next decade. Launch taking place on 28 Nov 2013 at Kingston Smith LLP London

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  • 1. Future  of  Innova-on  and  Intellectual  Property    28  November  2013  |  Tim  Jones    
  • 2. Innova-on  and  Intellectual  Property   Innova6on  is  increasingly  moving  beyond  the  established  arenas  of   product  and  technology  development  where  IP  has  tradi6onally  had  a   major  role  to  play  -­‐  we  need  to  understand  poten6al  future  impact.  
  • 3. Looking  Forwards   Organisa6ons  increasingly  want  to  iden6fy  and  understand  both  the   an6cipated  and  unexpected  changes  from  within  and  outside  their   sector  so  that  they  can  be  beHer  prepared  for  the  future  
  • 4. Looking  Back     Ten  years  ago  some  saw  the  emerging  shiIs  that  might  have  impact  to   include  the  resurgence  of  patent  pools,  IP  development  companies     and  new  financial  strategies  such  as  Asset  Backed  Securi6za6on  
  • 5. #  US  Patents   Granted   (USPTO)   1400   1200   1000   800   Amazon   600   Google   400   200   0   2001   2002   2003   2004   2005   2006   2007   2008   2009   2010   2011   2012   Companies  of  Note   Over  the  past  decade  many  have  been  surprised  by  shiIs  such  as     the  success  of  ARM’s  licensing  business  model  and  the  ways  in  which   Amazon  and  Google  have  built  and  exploited  their  IP  porUolios  
  • 6. Future  Agenda   The  Future  Agenda  is  the  world’s  largest  open  foresight     programme  that  engages  expert  input  from  over  1500     organisa6ons  to  beHer  understand  the  next  decade  
  • 7. 1.  2.  3.  4.  5.  6.  7.  Differen6ated  Knowledge     The  End  of  IP     Failed  Drugs     Business  Model  Open  Innova6on     Corporate  LEGO     Projects  Worth  Working  For     Big  Collabora6on     We  see  seven  issues  that  may  have  significant  future  impact  
  • 8. Differen-ated  Knowledge   As  informa6on  is  shared  globally  and  insight  is  commodi6zed,    the  best  returns  go  to  those  who  can  produce     non-­‐standard,  differen6ated  knowledge.      
  • 9. The  End  of  IP   Following  change  in  the  music  industry,  technologies  such  as     3D  prin6ng  are  decoupling  the  produc6on  of  content  from     the  original  creator  and,  in  doing  so,  IP  is  becoming  irrelevant.  
  • 10. Failed  Drugs     With  pressure  on  ‘big  pharma’  to  deliver  more  effec6ve  R&D,     the  IP  associated  with  drugs  that  fail  in  clinical  trials  is  being     more  openly  shared  for  others  to  find  beneficial  applica6ons.  
  • 11. Business  Model  Open  Innova-on   Increasing  sector-­‐to-­‐sector  transfer  of  know-­‐how  independent     of  IP  enables  successful  approaches  to  be  adopted  and     adapted  without  value  transfer  between  par6es.  
  • 12. Corporate  LEGO     With  more  free  agents  and  outsourcing,  more  func6ons     within  organiza6ons  are  interchangeable  and  easily  rebuilt     around  new  value-­‐crea6ng  units.  
  • 13. Projects  Worth  Working  For     In  a  world  where  innova6on  talent  is  global,  fluid  and  aHracted  by     the  challenge  or  reputa6on  more  than  the  paycheck,  the  winners  will     be  the  organiza6ons  that  provide  the  most  interes6ng  projects.  
  • 14. Big  Collabora-on     Addressing  future  major  challenges  relies  on  deeper  and     wider  collabora6on  between  organiza6ons  with  no  lead     company  and  IP  value  crea6on  replaced  by  new  recogni6on.  
  • 15. Intellectual  Property  Valua-on  and  Innova-on   Edited  by  Ruth  Taplin   Hardcover:  208  pages   Publisher:  Routledge  (21  Oct  2013)   ISBN-­‐10:  0415532159   ISBN-­‐13:  978-­‐0415532150   hHp://www.amazon.co.uk/dp/0415532159     More  Informa-on   For  more  details  on  these  thoughts  please  see  the  futureagenda     website  and  the  second  chapter  in  “Intellectual  Property  Valua6on     and  Innova6on”  recently  published  by  Routledge.  
  • 16. The  world’s  leading  open  foresight  program   Future  Agenda   84  Brook  Street   London   W1K  5EH   +44  203  0088  141   futureagenda.org   6m.jones@futureagenda.org