Overview First annual Public Radio Tech Survey Designed to document the level of new media usage and technology adoption among Public Radio listeners Goal of Survey to provide much-needed information to help Public Radio stations better understand their changing audiences. This survey will help provide a road map for Public Radio system (Stations and the System)

First annual Public Radio Tech Survey

Designed to document the level of new media usage and technology adoption among Public Radio listeners

Goal of Survey to provide much-needed information to help Public Radio stations better understand their changing audiences.

This survey will help provide a road map for Public Radio system (Stations and the System)

Methodology & Limitations 70 Stations – All Formats – Variety of Markets sizes and geography 30,082 Responses Nationally 472 Responses from WOSU Listeners WARNING : Web Polls Have Inherent Limitations

70 Stations – All Formats – Variety of Markets sizes and geography

30,082 Responses Nationally

472 Responses from WOSU Listeners

WARNING : Web Polls Have Inherent Limitations

How has your Radio listening changed in the last year?

Do you have cable or Satellite TV?

Do you have regular access to high speed Internet?

Where do you regularly use broadband Internet?

Average Weekday Hours on the Internet

Best Describes Your Radio Listening

Because WOSU Streams, I listen …

Social Networking …

Sources for Election Information

Early Adopters

How Likely are you to subscribe to Satellite Radio

How Likely would you spend $100 - $200 for an HD Radio

Cell Phone Use

What Sounds Appealing to You (re: texting)

Mp3 Player Use

Mp3 and Podcasts

Willing to Listen to Podcast Sponsorship Announcement

Downloaded or Streamed Video

What Types of Video from Radio Station Interests You

Device or Technology you could you not live without

Other Bits of Information Nearly half shop on-line at least once a month Of the 60% who view videos on-line, 62% use YouTube 84% of the WOSU respondents describe themselves as either very worried or somewhat worried about the economy More than 8 in 10 responses would be likely to recommend WOSU AM/FM to a friend or someone they work with

Nearly half shop on-line at least once a month

Of the 60% who view videos on-line, 62% use YouTube

84% of the WOSU respondents describe themselves as either very worried or somewhat worried about the economy

More than 8 in 10 responses would be likely to recommend WOSU AM/FM to a friend or someone they work with

Observations Public Radio listeners are very loyal to their stations (support & recommend) NPR Brand is strong – NPR & Station websites though are in the background Clearly a difference between younger and older public radio listeners that transcends format The iPod (and Podcasts) bring with it opportunities and threats

Public Radio listeners are very loyal to their stations (support & recommend)

NPR Brand is strong – NPR & Station websites though are in the background

Clearly a difference between younger and older public radio listeners that transcends format

The iPod (and Podcasts) bring with it opportunities and threats

More Observations Satellite Radio has many challenges … but so does HD Radio Increased cell phone ownership (along with its many uses and aps) provide both potential and fragmentation Survey demonstrates that technology adaption & use is a unique dynamic that has impacted traditional media consumption

Satellite Radio has many challenges … but so does HD Radio

Increased cell phone ownership (along with its many uses and aps) provide both potential and fragmentation

Survey demonstrates that technology adaption & use is a unique dynamic that has impacted traditional media consumption