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PMDMC Presentation- 2011: Creating a Marketing Culture
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PMDMC Presentation- 2011: Creating a Marketing Culture PMDMC Presentation- 2011: Creating a Marketing Culture Presentation Transcript

  • Session Title
    Creating a Marketing Culture
    Tim Eby, General Manager – St. Louis Public Radio
  • Create a St. Louis Sense of Place
    Rebranding
    Regional Programming Focus
    New Facility
  • 2009 Rebranding
    View slide
  • 2009 Rebranding
    View slide
  • 2009 Rebranding
    How rebranding helped shape a Marketing Culture
    Inclusion
    Speed
    Transparency
    Execution
  • Regional Programming Focus
    A St. Louis Sense of Place
    News
    Programs
    Music
    Sonic IDs
    Website
    Social Media Channels (Facebook & Twitter)
    Events
    Partnerships & Sponsorships
  • A St. Louis Sense of Place
  • A St. Louis Sense of Place
  • Regional Programming Focus
    How a regional programming focus helped shape a Marketing Culture
    Programming IS Marketing
    Digital channels = Regional Conversation
    Events define our Brand
    Partnerships extend our Brand
  • New Facility
    The Campus Challenge
  • New Facility
    Yes! That’s a Trailer
    … Our Trailer
  • New Facility
  • New Facility
    The Saga of a New Facility
    University Consent & Support
    The Location
    The Design
    The Partnerships
  • New Facility
  • New Facility
  • New Facility
  • New Facility
  • New Facility
    How a New Facility helped shape a Marketing Culture
    Access
    Openness
    Transparency
    Engagement
    Alliances
  • The Results – Revenue Growth
    Individual Giving
  • The Results – Revenue Growth
    Corporate Sponsorship
  • The Results – Audience
    Radio – AQH
  • The Results – Audience
    Radio – Daily Cume
  • The Results – Audience
    Web – Unique Visits
  • Creating A Marketing Culture
    Driving the Shift to a Marketing Culture
    Inclusion
    Empowerment
    Passion in The Brand
    The Facility
    The Changing Media Environment
  • Creating A Marketing Culture