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Facebook Ads Methodology


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  • 1. Want to learn about 
Facebook Ads?
  • 2. But firstEverything you need to know about Facebook in 5 minutes
  • 3. Edgerank ∑u w d edges e e e eUe – affinity score between viewing user and edge creatorWe – weight for this edge type (create, comment, like, tag, etc.)De – time decay factor based on how long ago the edge was created
  • 4. EdgerankIn other words…•  If I like you less than my significant other•  If my friends don’t Like your post•  If I’ve been away from Facebook for more than three hours…I most likely wont see your post.
  • 5. You Are Not More Interesting Than Than This…
  • 6. Or This…
  • 7. Or This…
  • 8. Or This…
  • 9. Turns out he’snot always That interesting either…
  • 10. The Secretto Facebook success
  • 11. BeAwesomeonce a week
  • 12. Pin to Top your awesomeness Once a Week h"ps://  
  • 13. Facebook says…“You only reach 16% of your fans in the newsfeed.”  
  • 14. Facebook says…“Sponsored stories can get you 3 to 5 times the reach.”  
  • 15. Use Facebook Ads to increase reach xyz   xyz   xyz  
  • 16. Use Sponsored Stories to get fans xyz   xyz   xyz  
  • 17. Use Facebook Ads to Make money xyz  page   xyz   Do  this  now!   xyz   Do  this  now!  
  • 18. results•  Consistently high engagement rate•  New fans faster and for less money•  Drive traffic to your offer = measurable ROI
  • 19. Now on to kicking ass withFacebook Ads
  • 20. Types of Facebook Ads # Ads •  Page •  App •  Post •  URL Sponsored Stories •  Page like story •  Page post story
  • 21. Set goals #•  Fans•  Engagement•  Conversion (sales, email sign up, etc.)
  • 22. Design your ad (think web UI design)# Great image Brief copy Lorem ipsum dolor sit Lorem ipsum dolor sit amet, consectetur amet, consectetur# adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, #
  • 23. Or This…
  • 24. Or This…
  • 25. Or This…
  • 26. Target your ads (It’s different than Google Adwords)•  It’s about interests & inventory•  Not search & volume
  • 27. People with interests
  • 28. People with credit cards and friends xyz   xyz   xyz   xyz  
  • 29. rich people xyz  
  • 30. How to bid on ads
  • 31. Pricing xyz  
  • 32. Manage Your Adsxyz   xyz  Ad  1   xyz  Ad  2   xyz  Sponsored  Story  
  • 33. Manage Your Ads•  Testing –  Give ads a few days to acclimate –  Always use a control ad•  Note that your audience reach will reset with a new campaign•  Ads get stale (sometimes)
  • 34. Metrics
  • 35. Process•  Set goals –  Fan Growth –  Engagement –  Conversion (sales, email sign up, etc.)•  Micro Target Your Audience•  Metrics•  Test, Test, Test, and Test some more
  • 36. ResourcesFacebook Ads Guide – •  Download the PDFs at the bottomFacebook Marketing Stuff – – –