1. Make Smart Portfolio Decisions
18 September 2012
automated email Another automated
flow with survey flow but with
questions on each different style of
form to download assets and
the asset questions
eDM 1 – Gartner –
Email to local PT: waste reduction PPM Solution Briefs &
Database in 3 dimensions Customer Case
Studies POC
Gantthead
Email
Promotion PPM Buyer’s Guide Further
eDM 2- “The CIO as Qualification
a Portfolio Meeting
DWA Email Strategist” Forrester
Promotion
Ovum Technology PPM Simulation
Audit Clarity v13 for individual
customer
eDM 3 - “PPM for
Innovative
BSI Local Enterprise”
microsite CA
Nurture
teleprospecting Teleprospecting
program to qualify
uncover leads
eDM 4 – Gantthead MQL
PPM: A Catalyst for
Gartner Innovation Y
Symposium Y Pass to
eDM 5 – Global qualify for sales? Aim is to move
BrightTalk PT follow up?
Channel them through the
journey but also
recognise the stage
Portfolio Trans. they are in and stop
Seminar Series automated flows if
Email invitation – nurture cycle
Internal database they skip ahead.
/ potential partner PPM Simulation