Search re invented for mobile, or, what is a connection engine? - 12.7.2011


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This white paper slide deck describes how search can be re-invented for mobile in a new type of cloud app called a "connection engine"

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  • I'm going to invest time to read this because it is an important topic; however there appears to be no referenced expertise or study in the notes. Stating the ownership of a Patent is not exactly shall we say 'revealing'.
    Thanks for the post and the ideas; I'm sure they will be useful nevertheless.
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Search re invented for mobile, or, what is a connection engine? - 12.7.2011

  1. 1. Search  re-­‐invented  for  mobile     or,       What  is  a  Connec0on  Engine?       Answer:    12/9/11   ©  Yuvee,  Inc.  All  rights  reserved.   1  
  2. 2. What’s  a   tradi9onal  search  engine?  •  A  tradi0onal  search  engine  is  what  we  know  so  well  in  using  the  Internet  from  our  PCs/laptops  (e.g.,  Google,  Bing)  •  A  tradi0onal  search  engine  works  as  follows   –  users  go  to  a  search  engine’s  website  (or  a  proxy  for  their  site  in  their  browser),  and  type  a  search  query  into  a  search  query  box   •  the  search  query  is  the  user’s  text  phrase  that  describes  what  they  are  trying  to  find  on  the  Internet   –  the  cloud  app  behind  the  search  engine  website  takes  the  search  query  and  returns  a  set  of  links  to  sites,  documents,  photos,  videos,   etc  on  the  Internet  that  the  search  engine  deems  most  responsive  to  the  user’s    search  query   •  these  results  can  be  called  the  “organic  resultsacross”  to  the  search  query   •  these  results  are  generally  presented  as  a  list  on  the  search  returns  website  page,  which  list  gest  the  majority  of  the  space  on  the  page  and  is   right  jus0fied   •  since  the  list  frequently  contains  many  thousands  of  links,  there  are  mul0ple  pages  with  each  page  containing  10-­‐20  individual  links,  with  each   link  containing  a  header  and  a  variety  of  informa0on  about  the  link  which  informa0on  summarizes  the  link  in  order  to  help  the  user  in   assessing  the  relevance  of  the  link  to  the  user’s  purpose   –  generally,  also,  the  search  engine  returns  a  set  of  ads  (or  sponsored  links)   •  these  sponsored  links  are  generally  located  on  the  leV  of  the  search  results  page,  and  usually  number  from  1  to  5   •  some0mes  sponsored  links  appear  in  the  organic  search  column,  usually  differen0ated  from  organic  (unpaid)  results  by  either  or  both  of  a   different  background  color  and/or  a  small-­‐print  no0ce  that  the  link  is  an  “Ad”   –  these  two  sets  of  results    (organic  results  and  sponsored  links)  generated  in  rela0on  to  a  user’s  search  query  and  presented  as   described  above  cons0tute  the  basis  for  tradi0ional  PC/Laptop-­‐based  search  engines   –  for  PCs/laptops  that  system  turns  out  to  be  incredibly  powerful  for  connec0ng  surfers  and  websites  (and  vice  versa)   •  which  is  a  good  thing  since  that  is  their  core  purpose   •  so,  search  engines  are  really  at  their  core  "connec0on  engines”  •  There  are  other  ways  users  and  websites  connect  on  the  Web   –  users  can  bookmark  sites  using  their  browser  features   –  there  are  social  bookmarkings  sites   –  there  are  portals   •  Facebook  is  turning  itself  into  the  next  genera0on  of  portal  12/9/11   ©  Yuvee,  Inc.  All  rights  reserved.   2  
  3. 3.            Search  engines  designed  for  PCs/Laptops              don’t  work  on  small-­‐screen  mobile  devices  •  The  tradi0onal  search  engines  that  are  so  successful  on  PC/laptop-­‐size  screens  do   NOT  func0on  as  effec0vely  on  mobile  for  connec0ng  users  and  websites,  for  many   reasons,  including   –  it  is  harder  to  type  a  search  query  into  a  search  engine  using  small  touchscreen  keyboards   –  it  is  very  difficult  to  show  an  effec0ve  mix  of  both  organic  and  sponsored  links  on  small  screens   –  it  is  harder  for  a  user  to  leaf  through  pages  of  search  results  on  small  screens   –  it  is  hard  to  show  a  detailed  summary  of  each  search  result  link  on  a  small  screen   –  it  is  hard  for  a  user  to  test  mul0ple  results  by  going  to  the  sites  to  see  their  relevance  to  the   search  query   –  0me  and  other  environmental  factors  are  different  for  users  on  mobile  devices  than  on  PCs/ laptops  …  which  means  that  response  latency  in  accessing,  reviewing  and  selec0ng  among   search  results  on  mul0ple  pages  of  results  is  not  viable  for  most  mobile  users  •  Individually,  each  of  these  extra  hurdles  are  problema0c.    Cumula0vely,  the  result   is  that  tradi0onal  search  engine  design  fails  in  its  essen0al  purpose:    quickly  and   easily  connec0ng  users  and  websites  (and  vice  versa)  when  a  user  needs  help  in   finding  resources  on  the  Web  12/9/11   ©  Yuvee,  Inc.  All  rights  reserved.   3  
  4. 4.                        The  Incredible  Shrinking  Search  Results  Page  •  Please  read  our  "The  Incredible  Shrinking  Search  Results   Page”  white  paper  at    hep://­‐incredible-­‐shrinking-­‐search-­‐results-­‐page-­‐82009          •  That  white  paper   •  parses  the  design  and  use  from  a  user  perspec9ve  of  tradi0onal   search  engines   •  examines  the  problems  arising  from  trying  to  fit  the  standard  (PC/ laptop)  search  results  page  into  the  dimensions  of  a  smartphone   screen  12/9/11   ©  Yuvee,  Inc.  All  rights  reserved.   4  
  5. 5.            Why  this  is  a  big  problem  •  The  failure  of  tradi0onal  search  engines  on  mobile  means   that  the  key  mechanism  for  connec0ng  users  and  websites   is  broken  on  mobile  •  Mobile  apps  and  website  icons  cannot  fill  this  gap   –  most  users  cannot  manage  a  separate  app  for  each  website   they  might  want  to  visit,  so  website  icons  are  NOT  a  sufficient   solu0on  to  making  the  mobile  Web  viable  from  smartphones   –  most  websites  cannot  afford  to  develop,  maintain,  market  and   support  mobile  apps  for  each  different  type  of  mobile  phone   –  mobile  apps  are  generally  limited  to  the  content  of  the  author   of  the  app.    This  breaks  the  inter-­‐linking  that  is  fundmental  to   the  power  of  the  Internet  …  why  it  is  called  the  “Web”  12/9/11   ©  Yuvee,  Inc.  All  rights  reserved.   5  
  6. 6.                    Solu0on:    Re-­‐invent  search  for  mobile  •  Create  an  effec0ve  mobile  and  cross-­‐device  tool   to  complement  tradi0onal  search  engines    •  More  specifically,  create  a  “connec0on”  engine   that   –  is  designed  from  scratch  to  be  op0mized  for  the  small   screens  of  mobile  devices   –  solves  for  the  inefficiences  and  deficiencies  inherent   to  tradi0onal  search  engines  in  the  mobile  context   –  then  roll  it  out  back  up  the  chain  of  a  users  devices  12/9/11   ©  Yuvee,  Inc.  All  rights  reserved.   6  
  7. 7.    •   Thats  what  weve  done  to  create   –  weve  re-­‐invented  search,  surfing  and  search  adver0sing  to  create  a   "connec0on  engine”   –  WebHub®  is  op0mized  on  small  screen  mobile  devices  to  connect  users  and   websites  beeer  than  any  other  solu0on  using  both  organic  results  and   sponsored  links  showing  clearly  on  a  single  screen  generated  by  a  new   concept  of  what  cons0tutes  a  user’s  “search  query”   –  WebHub  works  iden0cally  across  all  a  user’s  devices   –  WebHub  gives  users  access  to  tradi0onal  search  engines  (and  a  full  range  of   special  purpose  search  sites)  just  when  the  users  need  them,  and  not  when   they  don’t  …     •  exactly  the  principle  underlying  the  only  user  experience  design  that  works  on  small   screen  mobile:    (1)  show  the  user  ONLY  what  the  user  needs  at  the  0me  the  user  needs  it,   and  (2)  give  the  user  a  simple,  fast  way  of  switching  among  what  the  user  needs  12/9/11   ©  Yuvee,  Inc.  All  rights  reserved.   7  
  8. 8. What’s  a  re-­‐invented  “user  search  query”   in  a  connec0on  engine?  •  Baseline:  capture  what  the  user  is  looking  for  on  the  Web  (the   search  query)  without  requiring  the  user  to  type  anything   –  touchscreen  keyboards,  especially  small  ones,  are  error  prone  and   0me-­‐consuming  …  both  significant  disincen0ves  for  mobile  users  to   use  the  mobile  Web  •  Re-­‐invented  search  query  format   –  organize  websites  by  “Hub”  and  “Categories”  within  Hubs   –  a  combina0on  of  a  click  on  a  Hub  and  a  click  on  a  Category,  defines  a   set  of  “search  results”     –  show  an  effec0ve  ra0o  of  a  combina0on  of  organic  results  and   sponsored  links  on  a  single  page  fully  viewable  without  scrolling  on  a   mobile  screen   –  enable  users  to  personalize  and  save  Hubs  and  Categories  12/9/11    ©  Yuvee,  Inc.  All  rights  reserved.   8  
  9. 9. Try  WebHub®  •  is  free  •  is  private  •  will  change  your  mobile  search  and  surfing  •  enhances  your  mobile  Web  lifestyle  •  unifies  your  cross-­‐device  lifestyle  •  creates  a  personalized  web  experience  across   all  your  surfing  devices  12/9/11   ©  Yuvee,  Inc.  All  rights  reserved.   9  
  10. 10. Links  •  The  connec0on  engine:  •  Youtube  channel  for  WebHub  intro  and  tutorial   videos   §    •  Facebook  page  for  WebHub   §  hep://    •  Press  release  for  v1.0  commercial  release  of  WebHub   §  hep://  12/9/11   ©  Yuvee,  Inc.  All  rights  reserved.   10  
  11. 11. More  White  Papers  •  The  Growing  Importance  of  the  “Cross-­‐Device”  Lifestyle  (coming  soon)  •  Smartphone  Icons  –  A  System  for  Improving  the  Organiza0on  and  Access  •  What  is  WebHub?  (coming  soon)  •  What  is  PiQ?  •  The  Importance  of  Patent-­‐Protected  Differen0ators  to  Mobile  Device  Manufacturers  •  Topics  in  innova0on  in  mobile  technology  by  Yuvee  •  NeoKeys  –  How  it  works  and  why  it  is  cri0cal  to  touchscreen  devices  •  What  is  the  NeoKeys  Mixed  Media  Keypad?  •  The  Challenge  of  Touchscreen  Clueer  (or  Making  Mobile  Screens  Big)  •  The  Non-­‐Subscriber  Revenue  Impera0ve  –  ROI  on  Telecoms  CapEx  •  Richness+Simplicity:    The  Holy  Grail  of  Mobile  UI  •  Yuvee  -­‐  Mobile  User  Experience  Conference  –  UX  Designers’  Den  Slides  •  Mone0zing  the  Keypad  Real  Estate  on  Mobile  Devices  •  The  Changing  Face  of  User  Input  on  Mobile  Devices  •  Compound  versus  Elemental  Devices  –  New  Mobile  Device  Market  Strategies  •  The  Incredible  Shrinking  Search  Results  Page  •  Dynamic  Keypads:  Terminology  12/9/11   ©  Yuvee,  Inc.  All  rights  reserved.   11  
  12. 12. Where  to  Read  the  White  Papers  •      •  and    •  Tim  Higginson s  profile  on    •  Find  them  using  a  Google,  Bing  or  other  search  12/9/11   ©  Yuvee,  Inc.  All  rights  reserved.   12  
  13. 13. About  Yuvee   •  Yuvee –  owns a global patent portfolio in mobile –  develops and operates –  designs, develops and licenses innovation in mobile and converged device user experiences that make the next generation mobile and converged lifestyle effortless and immersive, including the mobile Web and apps –  provides advisory services in multiple areas relating innovation and the mobile and converged and cross-device user experience •  Contact: Tim Higginson at info@yuvee.comPatents issued and pending – see lists at, PiQ, WebHub and NeoKeys are trademarks of Yuvee, Inc.Other trademarks are the property of their respective owners. No relationship or endorsement is intended or implied. 12/9/11   ©  Yuvee,  Inc.  All  rights  reserved.   13