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SEO for Ecommerce (Google & People)
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SEO for Ecommerce (Google & People)



Dealing with Google whilst building a marketing plan around people. Advice on things ecommerce sites should focus on in order to maximise SEO activity.

Dealing with Google whilst building a marketing plan around people. Advice on things ecommerce sites should focus on in order to maximise SEO activity.



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    SEO for Ecommerce (Google & People) SEO for Ecommerce (Google & People) Presentation Transcript

    • SEO For Ecommerce(Google & People)Author: Tim Grice (@tim_grice)www.branded3.com
    • Your strategy is NOT to compete
    • &
    • Google = GuidelinesPeople = Actions
    • Google want tounderstand People
    • Algorithms to help eliminate manipulationContent for SEO(Panda)Links for SEO(unnatural links)More Links for SEO(Penguin)
    • Generic ContentSpam linksSpun Content Blog NetworksStuffed KeywordsLink FarmsPeople don’t want this…
    • DemonstrationsAnswersInsight ReasonsRecommendationsClarityPeople want this…
    • Google isn’t perfectWhich means we still need SEO
    • Let’s talk Google
    • ContentBe Unique
    • Product news and reviews
    • Descriptions need more thought!
    • Video Content?
    • Why are you not using rich snippets?
    • Pagination
    • Google recommend view all
    • Page speed an issue?
    • No index?Canonical?
    • LinksYes, they’re still important
    • You have too many product pages to scale link building!1#Don’t Force It
    • Selling stuff doesn’t make you worth linking to.2#Be Worthy
    • In your site, in your customers, in your content.3#Invest
    • Let’s talk People
    • GooglePeopleSEO
    • AttributionWhat channels are people using?
    • How much is each channel worth?
    • 5 times more valuable!
    • Understand conversion paths and optimise for revenue.
    • DataWhat are people looking for?
    • Where are people engaging? Are there any gaps?
    • VS.Are youserving theright contentto the rightpeople?
    • Where are conversations happening?
    • What do people care about?
    • ContentWhy you need to invest
    • Discover Consider ActCan sometimes be too muchfocus here
    • 1#Discovery
    • 2#Consideration
    • ConsiderationReviewsCaseStudiesBenefitsDeliveryInfoAddedValue
    • Invest in content,or let someoneelse influenceyour customers.
    • Don’t Forget Mobile
    • 100% Growth in 1 year.
    • How many people are not engaging with you?
    • Get Responsive
    • “To help and supportbusinesses by creatingengaging, effective, andvisible digital experiencesthat fuel business growth.”
    • Questionstim.grice@branded3.com@tim_gricewww.branded3.com