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SEO For Ecommerce(Google & People)Author: Tim Grice (@tim_grice)www.branded3.com
Your strategy is NOT to compete
&
Google = GuidelinesPeople = Actions
Google want tounderstand People
Algorithms to help eliminate manipulationContent for SEO(Panda)Links for SEO(unnatural links)More Links for SEO(Penguin)
Generic ContentSpam linksSpun Content Blog NetworksStuffed KeywordsLink FarmsPeople don’t want this…
DemonstrationsAnswersInsight ReasonsRecommendationsClarityPeople want this…
Google isn’t perfectWhich means we still need SEO
Let’s talk Google
ContentBe Unique
Product news and reviews
Descriptions need more thought!
Video Content?
Why are you not using rich snippets?
Pagination
Google recommend view all
Page speed an issue?
No index?Canonical?
LinksYes, they’re still important
You have too many product pages to scale link building!1#Don’t Force It
Selling stuff doesn’t make you worth linking to.2#Be Worthy
In your site, in your customers, in your content.3#Invest
Let’s talk People
GooglePeopleSEO
AttributionWhat channels are people using?
How much is each channel worth?
5 times more valuable!
Understand conversion paths and optimise for revenue.
DataWhat are people looking for?
Where are people engaging? Are there any gaps?
VS.Are youserving theright contentto the rightpeople?
Where are conversations happening?
What do people care about?
ContentWhy you need to invest
Discover Consider ActCan sometimes be too muchfocus here
1#Discovery
2#Consideration
ConsiderationReviewsCaseStudiesBenefitsDeliveryInfoAddedValue
Invest in content,or let someoneelse influenceyour customers.
Don’t Forget Mobile
100% Growth in 1 year.
How many people are not engaging with you?
Get Responsive
“To help and supportbusinesses by creatingengaging, effective, andvisible digital experiencesthat fuel business growth.”
Questionstim.grice@branded3.com@tim_gricewww.branded3.com
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SEO for Ecommerce (Google & People)

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Dealing with Google whilst building a marketing plan around people. Advice on things ecommerce sites should focus on in order to maximise SEO activity.

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Transcript of "SEO for Ecommerce (Google & People)"

  1. 1. SEO For Ecommerce(Google & People)Author: Tim Grice (@tim_grice)www.branded3.com
  2. 2. Your strategy is NOT to compete
  3. 3. &
  4. 4. Google = GuidelinesPeople = Actions
  5. 5. Google want tounderstand People
  6. 6. Algorithms to help eliminate manipulationContent for SEO(Panda)Links for SEO(unnatural links)More Links for SEO(Penguin)
  7. 7. Generic ContentSpam linksSpun Content Blog NetworksStuffed KeywordsLink FarmsPeople don’t want this…
  8. 8. DemonstrationsAnswersInsight ReasonsRecommendationsClarityPeople want this…
  9. 9. Google isn’t perfectWhich means we still need SEO
  10. 10. Let’s talk Google
  11. 11. ContentBe Unique
  12. 12. Product news and reviews
  13. 13. Descriptions need more thought!
  14. 14. Video Content?
  15. 15. Why are you not using rich snippets?
  16. 16. Pagination
  17. 17. Google recommend view all
  18. 18. Page speed an issue?
  19. 19. No index?Canonical?
  20. 20. LinksYes, they’re still important
  21. 21. You have too many product pages to scale link building!1#Don’t Force It
  22. 22. Selling stuff doesn’t make you worth linking to.2#Be Worthy
  23. 23. In your site, in your customers, in your content.3#Invest
  24. 24. Let’s talk People
  25. 25. GooglePeopleSEO
  26. 26. AttributionWhat channels are people using?
  27. 27. How much is each channel worth?
  28. 28. 5 times more valuable!
  29. 29. Understand conversion paths and optimise for revenue.
  30. 30. DataWhat are people looking for?
  31. 31. Where are people engaging? Are there any gaps?
  32. 32. VS.Are youserving theright contentto the rightpeople?
  33. 33. Where are conversations happening?
  34. 34. What do people care about?
  35. 35. ContentWhy you need to invest
  36. 36. Discover Consider ActCan sometimes be too muchfocus here
  37. 37. 1#Discovery
  38. 38. 2#Consideration
  39. 39. ConsiderationReviewsCaseStudiesBenefitsDeliveryInfoAddedValue
  40. 40. Invest in content,or let someoneelse influenceyour customers.
  41. 41. Don’t Forget Mobile
  42. 42. 100% Growth in 1 year.
  43. 43. How many people are not engaging with you?
  44. 44. Get Responsive
  45. 45. “To help and supportbusinesses by creatingengaging, effective, andvisible digital experiencesthat fuel business growth.”
  46. 46. Questionstim.grice@branded3.com@tim_gricewww.branded3.com
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