SEO for Ecommerce (Google & People)
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SEO for Ecommerce (Google & People)

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Dealing with Google whilst building a marketing plan around people. Advice on things ecommerce sites should focus on in order to maximise SEO activity.

Dealing with Google whilst building a marketing plan around people. Advice on things ecommerce sites should focus on in order to maximise SEO activity.

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http://www.seowizz.net 1345
https://twitter.com 103
http://feeds2.feedburner.com 65
http://seooptimizationspecialist.blogspot.com 53
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SEO for Ecommerce (Google & People) SEO for Ecommerce (Google & People) Presentation Transcript

  • SEO For Ecommerce(Google & People)Author: Tim Grice (@tim_grice)www.branded3.com
  • Your strategy is NOT to compete
  • &
  • Google = GuidelinesPeople = Actions
  • Google want tounderstand People
  • Algorithms to help eliminate manipulationContent for SEO(Panda)Links for SEO(unnatural links)More Links for SEO(Penguin)
  • Generic ContentSpam linksSpun Content Blog NetworksStuffed KeywordsLink FarmsPeople don’t want this…
  • DemonstrationsAnswersInsight ReasonsRecommendationsClarityPeople want this…
  • Google isn’t perfectWhich means we still need SEO
  • Let’s talk Google
  • ContentBe Unique
  • Product news and reviews
  • Descriptions need more thought!
  • Video Content?
  • Why are you not using rich snippets?
  • Pagination
  • Google recommend view all
  • Page speed an issue?
  • No index?Canonical?
  • LinksYes, they’re still important
  • You have too many product pages to scale link building!1#Don’t Force It
  • Selling stuff doesn’t make you worth linking to.2#Be Worthy
  • In your site, in your customers, in your content.3#Invest
  • Let’s talk People
  • GooglePeopleSEO
  • AttributionWhat channels are people using?
  • How much is each channel worth?
  • 5 times more valuable!
  • Understand conversion paths and optimise for revenue.
  • DataWhat are people looking for?
  • Where are people engaging? Are there any gaps?
  • VS.Are youserving theright contentto the rightpeople?
  • Where are conversations happening?
  • What do people care about?
  • ContentWhy you need to invest
  • Discover Consider ActCan sometimes be too muchfocus here
  • 1#Discovery
  • 2#Consideration
  • ConsiderationReviewsCaseStudiesBenefitsDeliveryInfoAddedValue
  • Invest in content,or let someoneelse influenceyour customers.
  • Don’t Forget Mobile
  • 100% Growth in 1 year.
  • How many people are not engaging with you?
  • Get Responsive
  • “To help and supportbusinesses by creatingengaging, effective, andvisible digital experiencesthat fuel business growth.”
  • Questionstim.grice@branded3.com@tim_gricewww.branded3.com