SEO for Ecommerce (Google & People)

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Dealing with Google whilst building a marketing plan around people. Advice on things ecommerce sites should focus on in order to maximise SEO activity.

Dealing with Google whilst building a marketing plan around people. Advice on things ecommerce sites should focus on in order to maximise SEO activity.

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  • 1. SEO For Ecommerce(Google & People)Author: Tim Grice (@tim_grice)www.branded3.com
  • 2. Your strategy is NOT to compete
  • 3. &
  • 4. Google = GuidelinesPeople = Actions
  • 5. Google want tounderstand People
  • 6. Algorithms to help eliminate manipulationContent for SEO(Panda)Links for SEO(unnatural links)More Links for SEO(Penguin)
  • 7. Generic ContentSpam linksSpun Content Blog NetworksStuffed KeywordsLink FarmsPeople don’t want this…
  • 8. DemonstrationsAnswersInsight ReasonsRecommendationsClarityPeople want this…
  • 9. Google isn’t perfectWhich means we still need SEO
  • 10. Let’s talk Google
  • 11. ContentBe Unique
  • 12. Product news and reviews
  • 13. Descriptions need more thought!
  • 14. Video Content?
  • 15. Why are you not using rich snippets?
  • 16. Pagination
  • 17. Google recommend view all
  • 18. Page speed an issue?
  • 19. No index?Canonical?
  • 20. LinksYes, they’re still important
  • 21. You have too many product pages to scale link building!1#Don’t Force It
  • 22. Selling stuff doesn’t make you worth linking to.2#Be Worthy
  • 23. In your site, in your customers, in your content.3#Invest
  • 24. Let’s talk People
  • 25. GooglePeopleSEO
  • 26. AttributionWhat channels are people using?
  • 27. How much is each channel worth?
  • 28. 5 times more valuable!
  • 29. Understand conversion paths and optimise for revenue.
  • 30. DataWhat are people looking for?
  • 31. Where are people engaging? Are there any gaps?
  • 32. VS.Are youserving theright contentto the rightpeople?
  • 33. Where are conversations happening?
  • 34. What do people care about?
  • 35. ContentWhy you need to invest
  • 36. Discover Consider ActCan sometimes be too muchfocus here
  • 37. 1#Discovery
  • 38. 2#Consideration
  • 39. ConsiderationReviewsCaseStudiesBenefitsDeliveryInfoAddedValue
  • 40. Invest in content,or let someoneelse influenceyour customers.
  • 41. Don’t Forget Mobile
  • 42. 100% Growth in 1 year.
  • 43. How many people are not engaging with you?
  • 44. Get Responsive
  • 45. “To help and supportbusinesses by creatingengaging, effective, andvisible digital experiencesthat fuel business growth.”
  • 46. Questionstim.grice@branded3.com@tim_gricewww.branded3.com