Caveats Correlation not causation More Tweets = More LinksImpossible to isolate all factors
Content• Understanding the customer journey Awareness After Care Consideration Purchase Recommendation
Social Signals• http://www.blueglass.com/blog/secrets-of-viral-content/• Good content always gets far fewer links than it gets social shares• Make sure that you build social shares at the same time as you get links to make your link building appear natural
Typical Social/Link Process Social/Content Source Authority Agree on Unique Idea Publisher Content Content Create Viral Push Story to Published with Content Sourced Blogs Link Monitor Alerts for Submit to social Link sites Opportunities
Key Points • If your site isn’t share worthy find a site that is and partner • Seek feedback on ideas before launch • Try to use commercial keywords in your title • Prime 10 – 15 bloggers before go live and provide them with a unique piece of content to publish • Develop relationships with people on Twitter, Facebook, Digg & Reddit etc….
Link ability vs. Share ability Share Ability Link Ability
More than rankings… • Organic traffic through shared referrals and brand • Increase in followers / reach • Relationship development compliments outreach • Increase in referral traffic and brand awareness • People link to people not just pages SEO is about driving traffic that converts and developing relationships that can leverage campaigns.