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Integrating SOCIAL with SEOTim GriceHead of Search
Unnatural Links Will Hurt You!                 Forum                 Profiles                             Comment    Paid ...
Google Changes the Game  Anchor Text?
Over Optimisation Algorithm?
Unnatural Links•   Unnatural links to be removed•   Less aggressive anchor text strategy•   Greater need for link worthine...
Social Can Be Difficult to Justify….. • Links Still a major factor • Anchor text diversity • Can be difficult to justify  ...
Social Justification          OutreachContent   Social     Relationships           Ranking           Signals
Outreach
People Link to People
Outreach 3x More Effective
Branded3 Tweet Test
Tweets & Rankings
Caveats  Correlation not causation  More Tweets = More LinksImpossible to isolate all factors
Content• Understanding the customer journey                                      Awareness              After Care        ...
Social Signals•   http://www.blueglass.com/blog/secrets-of-viral-content/• Good content always gets  far fewer links than ...
Typical Social/Link Process  Social/Content     Source Authority     Agree on Unique       Idea             Publisher     ...
Key Points • If your site isn’t share worthy find a site that is and   partner • Seek feedback on ideas before launch • Tr...
Link ability vs. Share ability         Share Ability    Link Ability
What Works?
Tweets as Links?                   • Giveaways and                     competitions                   • 1872 tweets       ...
Infographics  • 66 links  • 119 Tweets  • 115 Facebook likes
3,500 new Twitter followers
Social + Commercial
Search Plus Your World• Sharing is important for long term visibility  and organic traffic
Competwition.com
Twitition.com
Tools
More than rankings… •   Organic traffic through shared referrals and brand •   Increase in followers / reach •   Relations...
Questions?  • www.seowizz.net  • www.branded3.com  • twitter.com/tim_grice  • tim.grice@branded3.com
Integrating social with seo   internet world by Tim Grice
Integrating social with seo   internet world by Tim Grice
Integrating social with seo   internet world by Tim Grice
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Integrating social with seo internet world by Tim Grice

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Transcript of "Integrating social with seo internet world by Tim Grice"

  1. 1. Integrating SOCIAL with SEOTim GriceHead of Search
  2. 2. Unnatural Links Will Hurt You! Forum Profiles Comment Paid Links Spam Unnatural Aggressive Blog Link AnchorNetworks Profile Text
  3. 3. Google Changes the Game Anchor Text?
  4. 4. Over Optimisation Algorithm?
  5. 5. Unnatural Links• Unnatural links to be removed• Less aggressive anchor text strategy• Greater need for link worthiness• All links should be justified
  6. 6. Social Can Be Difficult to Justify….. • Links Still a major factor • Anchor text diversity • Can be difficult to justify Changes to Google Mean We Have To Justify Social Activity….
  7. 7. Social Justification OutreachContent Social Relationships Ranking Signals
  8. 8. Outreach
  9. 9. People Link to People
  10. 10. Outreach 3x More Effective
  11. 11. Branded3 Tweet Test
  12. 12. Tweets & Rankings
  13. 13. Caveats Correlation not causation More Tweets = More LinksImpossible to isolate all factors
  14. 14. Content• Understanding the customer journey Awareness After Care Consideration Purchase Recommendation
  15. 15. Social Signals• http://www.blueglass.com/blog/secrets-of-viral-content/• Good content always gets far fewer links than it gets social shares• Make sure that you build social shares at the same time as you get links to make your link building appear natural
  16. 16. Typical Social/Link Process Social/Content Source Authority Agree on Unique Idea Publisher Content Content Create Viral Push Story to Published with Content Sourced Blogs Link Monitor Alerts for Submit to social Link sites Opportunities
  17. 17. Key Points • If your site isn’t share worthy find a site that is and partner • Seek feedback on ideas before launch • Try to use commercial keywords in your title • Prime 10 – 15 bloggers before go live and provide them with a unique piece of content to publish • Develop relationships with people on Twitter, Facebook, Digg & Reddit etc….
  18. 18. Link ability vs. Share ability Share Ability Link Ability
  19. 19. What Works?
  20. 20. Tweets as Links? • Giveaways and competitions • 1872 tweets • 10th most shared page
  21. 21. Infographics • 66 links • 119 Tweets • 115 Facebook likes
  22. 22. 3,500 new Twitter followers
  23. 23. Social + Commercial
  24. 24. Search Plus Your World• Sharing is important for long term visibility and organic traffic
  25. 25. Competwition.com
  26. 26. Twitition.com
  27. 27. Tools
  28. 28. More than rankings… • Organic traffic through shared referrals and brand • Increase in followers / reach • Relationship development compliments outreach • Increase in referral traffic and brand awareness • People link to people not just pages SEO is about driving traffic that converts and developing relationships that can leverage campaigns.
  29. 29. Questions? • www.seowizz.net • www.branded3.com • twitter.com/tim_grice • tim.grice@branded3.com
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