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Democracy on the Web Works

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Slides from SMX London discussing link building and the importance of it in todays SEO landscape. Tim Grice shows why link building is still a genuine tactic, however only if carried out as part of …

Slides from SMX London discussing link building and the importance of it in todays SEO landscape. Tim Grice shows why link building is still a genuine tactic, however only if carried out as part of broader marketing activity. Poor quality link building can and will hurt your site.

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Transcript

  • 1. Democracy on the Web WorksAuthor: Tim Grice (@tim_grice)www.branded3.com
  • 2. The problem.
  • 3. Content for SEO(Panda)Links for SEO(unnatural links)More Links for SEO(Penguin)The solution.
  • 4. Fighting spam algorithmically.
  • 5. Fighting spam manually.
  • 6. Action to take.Removal Disavow Reconsideration Response
  • 7. Result.
  • 8. Trying to avoid amanual review is notan SEO strategy!
  • 9. Integrate with other activities.OutreachPRSocialContentDataLinksSharesMentions
  • 10. Why do you want the link?
  • 11. 20 linkopportunities in5 minutes!Make the most of your mentions.
  • 12. Everybody has an opinion!
  • 13. Is link building dead?
  • 14. I don’t think so…….Manual Penalty
  • 15. Focus on being worthyof recognition.
  • 16. Questions?@Tim_Gricetim.grice@branded3.combranded3.comseowizz.net