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Democracy on the Web WorksAuthor: Tim Grice (@tim_grice)www.branded3.com
The problem.
Content for SEO(Panda)Links for SEO(unnatural links)More Links for SEO(Penguin)The solution.
Fighting spam algorithmically.
Fighting spam manually.
Action to take.Removal Disavow Reconsideration Response
Result.
Trying to avoid amanual review is notan SEO strategy!
Integrate with other activities.OutreachPRSocialContentDataLinksSharesMentions
Why do you want the link?
20 linkopportunities in5 minutes!Make the most of your mentions.
Everybody has an opinion!
Is link building dead?
I don’t think so…….Manual Penalty
Focus on being worthyof recognition.
Questions?@Tim_Gricetim.grice@branded3.combranded3.comseowizz.net
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Democracy on the Web Works

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Slides from SMX London discussing link building and the importance of it in todays SEO landscape. Tim Grice shows why link building is still a genuine tactic, however only if carried out as part of broader marketing activity. Poor quality link building can and will hurt your site.

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Transcript of "Democracy on the Web Works"

  1. 1. Democracy on the Web WorksAuthor: Tim Grice (@tim_grice)www.branded3.com
  2. 2. The problem.
  3. 3. Content for SEO(Panda)Links for SEO(unnatural links)More Links for SEO(Penguin)The solution.
  4. 4. Fighting spam algorithmically.
  5. 5. Fighting spam manually.
  6. 6. Action to take.Removal Disavow Reconsideration Response
  7. 7. Result.
  8. 8. Trying to avoid amanual review is notan SEO strategy!
  9. 9. Integrate with other activities.OutreachPRSocialContentDataLinksSharesMentions
  10. 10. Why do you want the link?
  11. 11. 20 linkopportunities in5 minutes!Make the most of your mentions.
  12. 12. Everybody has an opinion!
  13. 13. Is link building dead?
  14. 14. I don’t think so…….Manual Penalty
  15. 15. Focus on being worthyof recognition.
  16. 16. Questions?@Tim_Gricetim.grice@branded3.combranded3.comseowizz.net
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