Engagement and Branding as ranking Signals - SEO - BrightonSEO 2014 April
Upcoming SlideShare
Loading in...5
×
 

Engagement and Branding as ranking Signals - SEO - BrightonSEO 2014 April

on

  • 2,268 views

Tim Grice presents Engagment & Branding as ranking signals. A strategic overview of how these signals are affecting SEO and harming/benefiting online businesses organic visibility.

Tim Grice presents Engagment & Branding as ranking signals. A strategic overview of how these signals are affecting SEO and harming/benefiting online businesses organic visibility.

Statistics

Views

Total Views
2,268
Views on SlideShare
1,518
Embed Views
750

Actions

Likes
6
Downloads
30
Comments
0

8 Embeds 750

http://www.onetoomanymornings.co.uk 442
https://twitter.com 252
http://www.thetomorrowlab.com 50
https://tweetdeck.twitter.com 2
http://www.ranksit.com 1
https://storify.com 1
http://webcache.googleusercontent.com 1
http://prlog.ru 1
More...

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Engagement and Branding as ranking Signals - SEO - BrightonSEO 2014 April Engagement and Branding as ranking Signals - SEO - BrightonSEO 2014 April Presentation Transcript

  • Engagement & Branding as Ranking Signals Tim Grice – Director of Search
  • Branding Citations Social Authority Engagement Anchor Text Keywords Links Ranking Signals
  • BrandingEngagement Ranking Signals
  • SEO Task List Find relevant keywords Add keywords to content Build links (From anywhere) Anchor text
  • £ Traffic You have to Engage YOUR SITE Engage
  • …Return to Search
  • Anyone Remember Panda? Low quality content Unclear or no call to actions Poor navigation Does your content serve the user …they leave
  • Where do we Start?
  • Identify Poor Performance
  • Cross Reference with Keyword Data
  • Most Panda issues can be solved through better Engagement
  • How do we increase Engagement?
  • Google Analytics Social Listening Market Research Customer Feedback Focus Groups Who are you trying to Engage?
  • Blogs Site Search Competitors Market Research Forums Social Sites Reviews Keywords
  • Audience Reporting
  • Consumer Surveys
  • Relevant User Experience Fast Comprehensive Want What
  • Content Strategy Manual Action/Panda Manual Action Revoked Content Strategy No Link Building
  • Put your best content in front of people.
  • Rankings without Links 20% Bounce Reduction 200% Time on Page
  • If you have enough links to be in the top 5 you have enough to be at the top.
  • What about Branding Popularity?
  • Your website has to be Popular
  • 60,500 22,200 14,800 12,100 33,100 14,800 All things being equal, branding wins…
  • Useful Entertaining News Worthy Insightful Provoke Engagement Audience Lead Creative
  • TV Outreach PR Display Social Paid Search Creative Apps
  • You’ll always rank position ‘1’ for brand search
  • 2014 – The year of building better websites.
  • Tim.grice@branded3.com @Tim_Grice Thank You!