Transitioning Infochimps to Lean

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  • Transitioning Infochimps to Lean

    1. 1. Customer Development Transitioning to Lean @TimGasper
    2. 2. We’re in a predicament with DATA.
    3. 3. DATAis the raw materials
    4. 4. DATAinvolves many markets and data types
    5. 5. DATAinvolves a wide variety of customersin undefined markets
    6. 6. how did Infochimpsfit into the data landscape?
    7. 7. problemthe right data is hard to find
    8. 8. solutionone stop shop for the data you need
    9. 9. Our lean mission is to determinesolutions to must-have problems forsizable markets.
    10. 10. product hypothesesfoursquare data derivativessocial media solutions
    11. 11. We have a significant portion of thefoursquare check-in firehose.
    12. 12. HYPOTH ESISFOURSQUARE DEVSWant venue hotness and venue IDmatching for their applications.
    13. 13. How many 4sq devsare there?
    14. 14. How manywould pay?
    15. 15. HYPOTH ESISDIGITAL AGENCIESWant venue hotness and brandcomparisons for their clients.
    16. 16. How manybrands want4sq metrics?
    17. 17. How manywould pay?
    18. 18. Must have Nice to have Don’t need
    19. 19. killing a feature isjust as important asbuilding one :)
    20. 20. Social media data
    21. 21. DEVELOPERSWanted detailed and transparentinfluence metrics and rankings.
    22. 22. trstrank
    23. 23. HYPOTH ESISDIGITAL AGENCIESWant detailed and transparentinfluence metrics and rankings.
    24. 24. 15+ interviews later...
    25. 25. Digital agencies actually wantedanalytics research tools and dashboards.
    26. 26. That’s not our market.PROBLEMS That’s not a feature set we’ve ever built. Leverages stuff we know, but little of what we’ve built. Sends the company in a very different direction.
    27. 27. you’ve found amarket and a product;should you build it?
    28. 28. Abstract away from day to day life andlook at the big picture.Diagnose whether to pivotor persevere.
    29. 29. Product OptimizationStrategy Pivot Vision
    30. 30. What data do we sell?Product How do we deliver it?Strategy Vision
    31. 31. What data do we sell?Product How do we deliver it?Strategy Sell data? Vision
    32. 32. Pivots are a change in strategy.The lean canvas provides a powerfulstrategy framework.
    33. 33. ERICSTRATEGY ASH MAURYA RIES LEAN CANVAS Product roadmap Problem, solution & key metrics Customer definition Customer segments & channelsPartners & competitors Value proposition, unfair competitive advantage Business model Cost structure & revenue streams
    34. 34. problemthe right data is hard to find
    35. 35. problemi don’t know what the right data is
    36. 36. problemi don’t know what the right data isi don’t have the systems in place
    37. 37. problemi don’t know what the right data isi don’t have the systems in placei need “big data” insights
    38. 38. solutionright data collector and analyzer
    39. 39. Agencies Get social media dataReal-time analytics and augmentation Batch analytics and reporting
    40. 40. thebottom line
    41. 41. Lean is more straightforward if youstart with it from the beginning.If you haven’t been lean, you mustrevisit the past.
    42. 42. 50% controllable50% luck
    43. 43. 50% controllable50% unforeseeable
    44. 44. 50% controllable interviews canvas mockups50% unforeseeable
    45. 45. 50% controllable interviews canvas mockups50% unforeseeable do measure fail
    46. 46. Learn Move through the loop faster.
    47. 47. Learn Do Move through the loop faster.
    48. 48. thank you@TimGasper

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