Tim Riley CAMRI Symposium Presentation 2011

Introduction
CAMRI Symposium
Tim Riley
University of Westminster
Research title
Social Media:
Digital Content Creation and Sharing
A study of three age groups
Tim Riley – University of Westminster – Social Media: Digital content creation and sharing. A study of three age groups

Summary
This research investigates how three age groups of people use social media to create and share digital content.
Tim Riley – University of Westminster – Social Media: Digital content creation and sharing. A study of three age groups Primary research question: How do three age groups of UK adult web users create and share content online?

Content Creation in Context Tim Riley – University of Westminster – Social Media: Digital content creation and sharing. A study of three age groups Content creation in the context of this project is defined as: An arrangement of visual and/or audio material that requires some element of composition or editing that has been created outside of a professional framework.

Digital Content Creation and Sharing Motivations “ People [...] produce their own content for self-expression and self-actualisation” (Shao, 2009:9). “ Obtaining gratification from being recognised and being able to articulate views, thoughts and experiences through content creation online are important determinants in affecting a person’s perceived empowerment” (Leung, 2009:1344). Tim Riley – University of Westminster – Social Media: Digital content creation and sharing. A study of three age groups

Many studies have been conducted into the children and young people’s use of digital technology and the Web
Little research about adults use of digital tools and digital content creation and sharing
How has access to digital tools affected adults?
What are their motivations and inspirations for creating and sharing content?
Do they transfer non-digital skills and how do they learn new skills?
How and where do they share content?
Digital literacy
Digital Content Creation and Sharing Tim Riley – University of Westminster – Social Media: Digital content creation and sharing. A study of three age groups

Recent UK Survey Statistics
Internet access:
73% of households have internet access
60% of adults accessing the internet everyday in 2010
Source: Office for National Statistics – Internet Access 2010 Households and individuals.
Date: 27 August 2010. Coverage: UK Base: UK adults who access the internet in the last three months.

Recent UK Survey Statistics Tim Riley – University of Westminster – Social Media: Digital content creation and sharing. A study of three age groups

Age bands in study
18-28, 40-50 and 65+

Communication and Distribution Channels Tim Riley – University of Westminster – Social Media: Digital content creation and sharing. A study of three age groups Time based Synchronous: sender and receiver are concurrently engaged in communication Asynchronous: sender and receiver are not concurrently engaged in communication Communication paradigms ‘ One-to-one’ (interpersonal) ‘ One-to-many’ (mass) ‘ Many-to-many’ (networked)

Age Groups & Communication Technology Tim Riley – University of Westminster – Social Media: Digital content creation and sharing. A study of three age groups

Methodology
Age bands of this study
18-28, 40-50 and 65+
Sample
12 x 3 age groups = 36 participants
already engaged in digital content creation and sharing
Qualitative methods using
Interviews: face-to-face, semi-structured, open-ended and conversational
Website repository: interviewees asked to upload their content
Monitoring participants online content (where possible)

Methodology
Internet: content sharing websites, social media platforms, Social network site, email, forums, Internet searches
Telephone: personal one-to-one telephone calls
Educational establishments: universities, colleges
Introductions though events: open days, meet-up groups, exhibitions
Tim Riley – University of Westminster – Social Media: Digital content creation and sharing. A study of three age groups Recruiting participants

Initial findings
Although 18-28 age group use digital technology and the Web more they are not necessarily more critical or digitally literate.
Participants in all age groups suggest that if they were paid for creating their content they would find it less enjoyable.
Evidence that members of all age groups transfer physical world/analogue content creation skills to digital environment.

Initial findings
In this study many people who form close friendships online through sharing content often meet-up face-to-face.
Vast majority of participants have had some of their work used, copied or remixed by someone else. Most don’t mind as long as they are credited and not used commercially.
Engage in less phatic communication due to discussions and conversations about content.

Website repository Tim Riley – University of Westminster – Social Media: Digital content creation and sharing. A study of three age groups

Tim Riley – University of Westminster – Social Media: Digital content creation and sharing. A study of three age groups Tim Riley – University of Westminster – Social Media: Digital content creation and sharing. A study of three age groups www.timrileydigital.com www.myphddiary.co.uk

Tim Riley CAMRI Symposium Presentation 2011

by Tim Riley

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