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Tim Riley CAMRI Symposium Presentation 2011
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Tim Riley CAMRI Symposium Presentation 2011

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This study investigates how adults, at different life stages, engage with social media and examines their motivation for creating and sharing content online.

This study investigates how adults, at different life stages, engage with social media and examines their motivation for creating and sharing content online.

Published in: Education, Technology, Business
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Transcript

  • 1. Introduction
    • CAMRI Symposium
    • Tim Riley
    • University of Westminster
    • Research title
    • Social Media:
    • Digital Content Creation and Sharing
    • A study of three age groups
    Tim Riley – University of Westminster – Social Media: Digital content creation and sharing. A study of three age groups
  • 2. Summary
    • This research investigates how three age groups of people use social media to create and share digital content.
    Tim Riley – University of Westminster – Social Media: Digital content creation and sharing. A study of three age groups Primary research question: How do three age groups of UK adult web users create and share content online?
  • 3. Content Creation in Context Tim Riley – University of Westminster – Social Media: Digital content creation and sharing. A study of three age groups Content creation in the context of this project is defined as: An arrangement of visual and/or audio material that requires some element of composition or editing that has been created outside of a professional framework.
  • 4. Digital Content Creation and Sharing Motivations “ People [...] produce their own content for self-expression and self-actualisation” (Shao, 2009:9). “ Obtaining gratification from being recognised and being able to articulate views, thoughts and experiences through content creation online are important determinants in affecting a person’s perceived empowerment” (Leung, 2009:1344). Tim Riley – University of Westminster – Social Media: Digital content creation and sharing. A study of three age groups
  • 5.
    • Many studies have been conducted into the children and young people’s use of digital technology and the Web
    • Little research about adults use of digital tools and digital content creation and sharing
    • How has access to digital tools affected adults?
    • What are their motivations and inspirations for creating and sharing content?
    • Do they transfer non-digital skills and how do they learn new skills?
    • How and where do they share content?
    • Digital literacy
    Digital Content Creation and Sharing Tim Riley – University of Westminster – Social Media: Digital content creation and sharing. A study of three age groups
  • 6. Recent UK Survey Statistics
    • Internet access:
    • 73% of households have internet access
    • 60% of adults accessing the internet everyday in 2010
    • Source: Office for National Statistics – Internet Access 2010 Households and individuals.
    • Date: 27 August 2010. Coverage: UK Base: UK adults who access the internet in the last three months.
    Tim Riley – University of Westminster – Social Media: Digital content creation and sharing. A study of three age groups
  • 7. Recent UK Survey Statistics Tim Riley – University of Westminster – Social Media: Digital content creation and sharing. A study of three age groups
  • 8. Age bands in study
    • 18-28, 40-50 and 65+
    Tim Riley – University of Westminster – Social Media: Digital content creation and sharing. A study of three age groups
  • 9. Communication and Distribution Channels Tim Riley – University of Westminster – Social Media: Digital content creation and sharing. A study of three age groups Time based Synchronous: sender and receiver are concurrently engaged in communication Asynchronous: sender and receiver are not concurrently engaged in communication Communication paradigms ‘ One-to-one’ (interpersonal) ‘ One-to-many’ (mass) ‘ Many-to-many’ (networked)
  • 10. Age Groups & Communication Technology Tim Riley – University of Westminster – Social Media: Digital content creation and sharing. A study of three age groups
  • 11. Methodology
    • Age bands of this study
    • 18-28, 40-50 and 65+
    • Sample
    • 12 x 3 age groups = 36 participants
    • already engaged in digital content creation and sharing
    Tim Riley – University of Westminster – Social Media: Digital content creation and sharing. A study of three age groups
    • Qualitative methods using
    • Interviews: face-to-face, semi-structured, open-ended and conversational
    • Website repository: interviewees asked to upload their content
    • Monitoring participants online content (where possible)
  • 12. Methodology
    • Internet: content sharing websites, social media platforms, Social network site, email, forums, Internet searches
    • Telephone: personal one-to-one telephone calls
    • Educational establishments: universities, colleges
    • Introductions though events: open days, meet-up groups, exhibitions
    Tim Riley – University of Westminster – Social Media: Digital content creation and sharing. A study of three age groups Recruiting participants
  • 13. Initial findings
    • Although 18-28 age group use digital technology and the Web more they are not necessarily more critical or digitally literate.
    • Participants in all age groups suggest that if they were paid for creating their content they would find it less enjoyable.
    • Evidence that members of all age groups transfer physical world/analogue content creation skills to digital environment.
    Tim Riley – University of Westminster – Social Media: Digital content creation and sharing. A study of three age groups
  • 14. Initial findings
    • In this study many people who form close friendships online through sharing content often meet-up face-to-face.
    • Vast majority of participants have had some of their work used, copied or remixed by someone else. Most don’t mind as long as they are credited and not used commercially.
    • Engage in less phatic communication due to discussions and conversations about content.
    Tim Riley – University of Westminster – Social Media: Digital content creation and sharing. A study of three age groups
  • 15. Website repository Tim Riley – University of Westminster – Social Media: Digital content creation and sharing. A study of three age groups
  • 16. Website repository Tim Riley – University of Westminster – Social Media: Digital content creation and sharing. A study of three age groups
  • 17. Tim Riley – University of Westminster – Social Media: Digital content creation and sharing. A study of three age groups Tim Riley – University of Westminster – Social Media: Digital content creation and sharing. A study of three age groups www.timrileydigital.com www.myphddiary.co.uk

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