Introduction <ul><li>CAMRI Symposium </li></ul><ul><li>Tim Riley </li></ul><ul><li>University of Westminster </li></ul><ul...
Summary <ul><li>This research investigates how three age groups of people use social media to create and share digital con...
Content Creation in Context Tim Riley – University of Westminster – Social Media: Digital content creation and sharing. A ...
Digital Content Creation and Sharing Motivations “ People [...] produce their own content for self-expression and self-act...
<ul><li>Many studies have been conducted into the children and young people’s use of digital technology and the Web </li><...
Recent UK Survey Statistics <ul><li>Internet access:  </li></ul><ul><li>73% of households have internet access </li></ul><...
Recent UK Survey Statistics Tim Riley – University of Westminster – Social Media: Digital content creation and sharing. A ...
Age bands in study <ul><li>18-28, 40-50 and 65+ </li></ul>Tim Riley – University of Westminster – Social Media: Digital co...
Communication and Distribution Channels Tim Riley – University of Westminster – Social Media: Digital content creation and...
Age Groups & Communication Technology Tim Riley – University of Westminster – Social Media: Digital content creation and s...
Methodology <ul><li>Age bands of this study  </li></ul><ul><li>18-28, 40-50 and 65+ </li></ul><ul><li>Sample </li></ul><ul...
Methodology <ul><li>Internet:  content sharing websites, social media platforms, Social network site, email, forums, Inter...
Initial findings <ul><li>Although 18-28 age group use digital technology and the Web more they are not necessarily more cr...
Initial findings <ul><li>In this study many people who form close friendships online through sharing content often meet-up...
Website repository Tim Riley – University of Westminster – Social Media: Digital content creation and sharing. A study of ...
Website repository Tim Riley – University of Westminster – Social Media: Digital content creation and sharing. A study of ...
Tim Riley – University of Westminster – Social Media: Digital content creation and sharing. A study of three age groups Ti...
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Tim Riley CAMRI Symposium Presentation 2011

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This study investigates how adults, at different life stages, engage with social media and examines their motivation for creating and sharing content online.

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Tim Riley CAMRI Symposium Presentation 2011

  1. 1. Introduction <ul><li>CAMRI Symposium </li></ul><ul><li>Tim Riley </li></ul><ul><li>University of Westminster </li></ul><ul><li>Research title </li></ul><ul><li>Social Media: </li></ul><ul><li>Digital Content Creation and Sharing </li></ul><ul><li>A study of three age groups </li></ul>Tim Riley – University of Westminster – Social Media: Digital content creation and sharing. A study of three age groups
  2. 2. Summary <ul><li>This research investigates how three age groups of people use social media to create and share digital content. </li></ul>Tim Riley – University of Westminster – Social Media: Digital content creation and sharing. A study of three age groups Primary research question: How do three age groups of UK adult web users create and share content online?
  3. 3. Content Creation in Context Tim Riley – University of Westminster – Social Media: Digital content creation and sharing. A study of three age groups Content creation in the context of this project is defined as: An arrangement of visual and/or audio material that requires some element of composition or editing that has been created outside of a professional framework.
  4. 4. Digital Content Creation and Sharing Motivations “ People [...] produce their own content for self-expression and self-actualisation” (Shao, 2009:9). “ Obtaining gratification from being recognised and being able to articulate views, thoughts and experiences through content creation online are important determinants in affecting a person’s perceived empowerment” (Leung, 2009:1344). Tim Riley – University of Westminster – Social Media: Digital content creation and sharing. A study of three age groups
  5. 5. <ul><li>Many studies have been conducted into the children and young people’s use of digital technology and the Web </li></ul><ul><li>Little research about adults use of digital tools and digital content creation and sharing </li></ul><ul><li>How has access to digital tools affected adults? </li></ul><ul><li>What are their motivations and inspirations for creating and sharing content? </li></ul><ul><li>Do they transfer non-digital skills and how do they learn new skills? </li></ul><ul><li>How and where do they share content? </li></ul><ul><li>Digital literacy </li></ul>Digital Content Creation and Sharing Tim Riley – University of Westminster – Social Media: Digital content creation and sharing. A study of three age groups
  6. 6. Recent UK Survey Statistics <ul><li>Internet access: </li></ul><ul><li>73% of households have internet access </li></ul><ul><li>60% of adults accessing the internet everyday in 2010 </li></ul><ul><li>Source: Office for National Statistics – Internet Access 2010 Households and individuals. </li></ul><ul><li>Date: 27 August 2010. Coverage: UK Base: UK adults who access the internet in the last three months. </li></ul>Tim Riley – University of Westminster – Social Media: Digital content creation and sharing. A study of three age groups
  7. 7. Recent UK Survey Statistics Tim Riley – University of Westminster – Social Media: Digital content creation and sharing. A study of three age groups
  8. 8. Age bands in study <ul><li>18-28, 40-50 and 65+ </li></ul>Tim Riley – University of Westminster – Social Media: Digital content creation and sharing. A study of three age groups
  9. 9. Communication and Distribution Channels Tim Riley – University of Westminster – Social Media: Digital content creation and sharing. A study of three age groups Time based Synchronous: sender and receiver are concurrently engaged in communication Asynchronous: sender and receiver are not concurrently engaged in communication Communication paradigms ‘ One-to-one’ (interpersonal) ‘ One-to-many’ (mass) ‘ Many-to-many’ (networked)
  10. 10. Age Groups & Communication Technology Tim Riley – University of Westminster – Social Media: Digital content creation and sharing. A study of three age groups
  11. 11. Methodology <ul><li>Age bands of this study </li></ul><ul><li>18-28, 40-50 and 65+ </li></ul><ul><li>Sample </li></ul><ul><li>12 x 3 age groups = 36 participants </li></ul><ul><li>already engaged in digital content creation and sharing </li></ul>Tim Riley – University of Westminster – Social Media: Digital content creation and sharing. A study of three age groups <ul><li>Qualitative methods using </li></ul><ul><li>Interviews: face-to-face, semi-structured, open-ended and conversational </li></ul><ul><li>Website repository: interviewees asked to upload their content </li></ul><ul><li>Monitoring participants online content (where possible) </li></ul>
  12. 12. Methodology <ul><li>Internet: content sharing websites, social media platforms, Social network site, email, forums, Internet searches </li></ul><ul><li>Telephone: personal one-to-one telephone calls </li></ul><ul><li>Educational establishments: universities, colleges </li></ul><ul><li>Introductions though events: open days, meet-up groups, exhibitions </li></ul>Tim Riley – University of Westminster – Social Media: Digital content creation and sharing. A study of three age groups Recruiting participants
  13. 13. Initial findings <ul><li>Although 18-28 age group use digital technology and the Web more they are not necessarily more critical or digitally literate. </li></ul><ul><li>Participants in all age groups suggest that if they were paid for creating their content they would find it less enjoyable. </li></ul><ul><li>Evidence that members of all age groups transfer physical world/analogue content creation skills to digital environment. </li></ul>Tim Riley – University of Westminster – Social Media: Digital content creation and sharing. A study of three age groups
  14. 14. Initial findings <ul><li>In this study many people who form close friendships online through sharing content often meet-up face-to-face. </li></ul><ul><li>Vast majority of participants have had some of their work used, copied or remixed by someone else. Most don’t mind as long as they are credited and not used commercially. </li></ul><ul><li>Engage in less phatic communication due to discussions and conversations about content. </li></ul>Tim Riley – University of Westminster – Social Media: Digital content creation and sharing. A study of three age groups
  15. 15. Website repository Tim Riley – University of Westminster – Social Media: Digital content creation and sharing. A study of three age groups
  16. 16. Website repository Tim Riley – University of Westminster – Social Media: Digital content creation and sharing. A study of three age groups
  17. 17. Tim Riley – University of Westminster – Social Media: Digital content creation and sharing. A study of three age groups Tim Riley – University of Westminster – Social Media: Digital content creation and sharing. A study of three age groups www.timrileydigital.com www.myphddiary.co.uk

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