Reinventing the Sun Sentinel
5 STRATEGIES FOR PRINT
1
Decide to play offense.
Readers often don’t notice subtle change
    in the paper, so don’t be subtle.
  Get out the 2 by 4 and swing hard...
...starting with the branding. So this...
...becomes this.



Make it clear that
this is not the same
old newspaper.
The new branding
is designed...

...for print
The new branding
is designed...

...for online
...and for TV
The new branding is designed for...

       ...the smallest screens

News
... and on
the street
2
Differentiate yourself
from the competition.
Make the paper unlike any traditional newspaper.
         Make the Sun Sentinel feel like
     it could only come from Sou...
0.12.55.0    0.7.33.0     0.4.17.0 (33%)
                                                                       33%
      ...
We found typography that gives the paper
    an informal contemporary voice.

    THE HELP TEAM CONSUMER REPORT



  THE (...
Our August 17, 2009 launch edition.




                The combined look, the
                reader experience, is the
 ...
Our August 17, 2009 launch edition.



                      Section flags
                      echo the Big S and
       ...
Our August 17, 2009 launch edition.




                            Clear and bold
                            is the mant...
Our August 17, 2009 launch edition.




                                 Pages should
                                 rad...
Our August 17, 2009 launch edition.
Our August 17, 2009 launch edition.



                     The combined look, one that could
                     only co...
This is the Big S.



             The combined look, one that could
             only come from South Florida, is
       ...
3
Make the paper more accessible.
Readers often tell us they don’t
    have time to read the paper.
Consequently, we made the paper feel
     easier and qui...
Top headlines lead the front page,
                                   much like an RSS feed.
                             ...
civic leaders.                                       revenue generator.”
   Revenue from the 20,000-seat Sun-             ...
PRESIDENTIAL DEBATE




               WAR OF WORDS
               In their first face-to-face clash, John McCain goes on ...
Florida         McCain: Never mentioned Florida, but seemed to ad-          Obama: Addressed offshore oil drilling, an iss...
She broke from her regimen only         Rico and South Dakota, which holds          been denying that their fight for the ...
Here’s how the
                                                    group’s reefs have
                                    ...
Clean, formatted inside pages are easy to read.
4
Make content easier to find.
We have an emphasis on navigation
throughout the paper, because readers
     often miss valuable content.
Each section front promotes strategic inside content.
                                                                    ...
PN     10-06-2008           A-2                CMYK


2A » SUN SENTINEL » SUNSENTINEL.COM » MONDAY, OCTOBER 6, 2008 » PN

...
SHOWTIME                              HOME                                  COMING SUNDAY                                 ...
5
Target your audience.
Aim our content, headlines and design
  directly at 30-49 year-old readers,
       our target demographic.
Address the
readers with
more                      HEY COPS, SLOW DOWN
conversational                                     ...
Panthers preview: Can they reach the playoffs?                                                                            ...
But there are times Northeast’s    stronger” doesn’t apply solely to          » HIGH SCHOOLS PAGE 7




                  ...
Have a personality... and sell your personalities.

                                                                      ...
PN 09-29-2008                 A-1         CMYK


MONDAY, SEPTEMBER 29, 2008                                               ...
Sun Sentinel redesign strategy
Sun Sentinel redesign strategy
Sun Sentinel redesign strategy
Sun Sentinel redesign strategy
Sun Sentinel redesign strategy
Sun Sentinel redesign strategy
Sun Sentinel redesign strategy
Sun Sentinel redesign strategy
Sun Sentinel redesign strategy
Sun Sentinel redesign strategy
Sun Sentinel redesign strategy
Sun Sentinel redesign strategy
Sun Sentinel redesign strategy
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Five strategies for newspaper design as applied to the South Florida Sun Sentinel.

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Sun Sentinel redesign strategy

  1. 1. Reinventing the Sun Sentinel 5 STRATEGIES FOR PRINT
  2. 2. 1 Decide to play offense.
  3. 3. Readers often don’t notice subtle change in the paper, so don’t be subtle. Get out the 2 by 4 and swing hard...
  4. 4. ...starting with the branding. So this...
  5. 5. ...becomes this. Make it clear that this is not the same old newspaper.
  6. 6. The new branding is designed... ...for print
  7. 7. The new branding is designed... ...for online
  8. 8. ...and for TV
  9. 9. The new branding is designed for... ...the smallest screens News
  10. 10. ... and on the street
  11. 11. 2 Differentiate yourself from the competition.
  12. 12. Make the paper unlike any traditional newspaper. Make the Sun Sentinel feel like it could only come from South Florida.
  13. 13. 0.12.55.0 0.7.33.0 0.4.17.0 (33%) 33% 0.4.17.0 0.50.70.0 0.30.42.0 0.15.21.0 20% 0.10.14.0 12% We started with a South 0.80.80.0 0.48.48.0 0.24.24.0 0.10.10.0 10% Florida color palette. 0.80.60.25 0.48.36.15 0.24.18.7 0.8.6.3 0.70.0.15 0.42.0.9 0.21.0.4 12% 0.8.0.2 55.30.0.0 33.18.0.0 16.9.0.0 15% 8.5.0.0 Most colors were 80.0.0.30 48.0.0.18 24.0.0.9 10% 8.0.0.3 designed to print on only 60.0.50.0 36.0.30.0 18.0.15.0 15% 9.0.7.0 two plates to keep the 25.0.60.0 15.0.36.0 7.0.18.0 25% 6.0.15.0 printing clean and in 0.0.50.25 0.0.30.15 0.0.15.7 18% 0.0.9.4 register. 0.5.50.10 0.3.30.6 0.1.15.3 28% 0.1.14.3 0.10.15.50 0.6.9.30 0.3.4.15 12% 0.1.2.6 30.0.0.50 18.0.0.30 9.0.0.15 10% 3.0.0.5 0.0.40.50 0.0.24.30 0.0.12.15 12% 0.0.5.6
  14. 14. We found typography that gives the paper an informal contemporary voice. THE HELP TEAM CONSUMER REPORT THE (NEW) AMERICAN WAY $ 15 25 $
  15. 15. Our August 17, 2009 launch edition. The combined look, the reader experience, is the real branding.
  16. 16. Our August 17, 2009 launch edition. Section flags echo the Big S and help establish a pervasive page architecture.
  17. 17. Our August 17, 2009 launch edition. Clear and bold is the mantra.
  18. 18. Our August 17, 2009 launch edition. Pages should radiate enthusiasm and energy.
  19. 19. Our August 17, 2009 launch edition.
  20. 20. Our August 17, 2009 launch edition. The combined look, one that could only come from South Florida, is intended to be unlike any traditional newspaper. Reader experience is the real branding. Our August 17 launch edition.
  21. 21. This is the Big S. The combined look, one that could only come from South Florida, is intended to be unlike any traditional newspaper. Reader experience is the real branding. Our August 17 launch edition.
  22. 22. 3 Make the paper more accessible.
  23. 23. Readers often tell us they don’t have time to read the paper. Consequently, we made the paper feel easier and quicker to read.
  24. 24. Top headlines lead the front page, much like an RSS feed. PN 09-16-2008 A-1 CMYK TUESDAY, SEPTEMBER 16, 2008 PALM BEACH COUNTY EDITION » 50¢ DON’TofCHEATfor IkeON GAS Weeks misery US survivors YOUR MONEY PAGE 1 PAGE 3 Lipstick marks, jokes add to ballot confusion LOCAL PAGE 1 SB 09-18-2008 A-1 CMYK h HELP TEAM » Crisis on Wall Street THURSDAY, SEPTEMBER 18, 2008 BROWARD COUNTY EDITION » 50¢ Riding out theIKEVICTIMS SWEPT TO SEA? PAGE 5 financial storm the front line in AIDS war We’re LOCAL PAGE 1 Sit tight. Don't panic. Broward judicial candidate tossed from ballot LOCAL PAGE 1 Crisis on Wall Street
  25. 25. civic leaders. revenue generator.” Revenue from the 20,000-seat Sun- In 1996, the county increased the A photo gallery shows you the BankAt- M Oil $86.59/bbl. (-$2.36) rise arena, which will host the Florida lantic Center over the past 10 years. L 10-yr note 3.83% (+0.12%) Panthers’ 2008-09 home opener on Sat- » ARENA PAGE 2 SunSentinel.com/business MORE ON MARKETS » 4 h HELP TEAM » GAS WATCH Broward County’s lowest regular gas prices Panel to review BRUNSWICK CORP. Sunoco Chevron 6201 Miramar Parkway, Miramar 4450 S. Pine Island Road, Davie $3.15 $3.19 ways to reduce Boat maker cuts jobs, plants CHICAGO » Beleaguered boat maker Brunswick Citizens’ reach Shell 15801 Pines Blvd. Pembroke Pines $3.21 Corp. said Thursday it will cut 1,400 more jobs Valero 1450 NE 26th St., Wilton Manors $3.24 as the company shuts four plants and furloughs Exxon 15590 Pines Blvd., Pembroke Pines $3.27 workers at three more. The announcement, which sent the manufac- Palm Beach County’s lowest regular gas prices Intended By Julie Patel STAFF WRITER turer’s stock to a more than 15-year low, comes four months after the suburban Chicago com- Gas One 4625 W. Atlantic Ave., Delray Beach $3.35 as the last pany said it would eliminate 1,000 jobs because Short-form Chevron 3030 N. Military Trail, W. Palm Bch $3.37 How can state leaders shrink Flori- of the falling demand for recreational boats Murphy USA 16211 S. Military Trail, Delray Beach $3.39 da’s state-backed home insurer amid a poor economic environment. Brunswick Sunoco 1733 S. Congress Ave, W. Palm Bch $3.39 resort, which has become a behemoth? said it will permanently close plants in Pipe- That’s the question the Citizens stone, Minn.; Roseburg, Ore.; and Arlington, Cumberland Fms 2692 N. Military Trail, W. Palm Bch $3.39 Florida’s Property Insurance Corp. Mission Wash. Production at a plant in Navassa, N.C., stories are Source: miamigasprices.com Review Task Force will start ex- will shut down. NOTE TO READERS: Prices do not include all gas stations largest ploring at its first meeting today in in each county and are updated frequently. For updated Tampa. The Associated Press gas prices, go to SunSentinel.com/helpteam property State legislators created the task force this year as a first step to re- employed Steve Coate insurer turn Citizens to its original purpose of being an insurer of last resort for may have Florida property owners. The group is expected to report its find- to borrow throughout ings and recommendations to Gov. AIRLINES MORTGAGES Charlie Crist and House and Sen- to pay ate leaders by Jan. 31. The task force — comprised of Oil-price drop not paying off 30-year rates fall below 6% claims if a insurance industry executives, Even though oil is getting cheaper, airline the paper. consumer advocates and state stocks are still sinking. » Page 3 WASHINGTON » Rates on 30-year mortgages fell below 6 percent this week, recording the first major leaders appointed by Crist and other state officials — will identify decline in three weeks. things that triggered Citizens’ bal- storm hits 5.94% 6.10% Average last week for looning to the state’s largest prop- erty insurer with nearly 1.2 million policies and come up with ways to Average this week for a 30-year, fixed- a 30-year, fixed-rate revamp the state insurer. rate mortgage mortgage It’s a pressing issue because Citi- zens’ roughly $11 billion in assets Rates on 15-year fixed-rate mortgages may not be enough to pay claims if dropped to 5.63 percent. a major hurricane strikes Florida. It would have to borrow, which has The Associated Press » INSURER PAGE 2
  26. 26. PRESIDENTIAL DEBATE WAR OF WORDS In their first face-to-face clash, John McCain goes on the offensive early and Barack Obama fires back aggressively on Iraq, taxes and spending Alternative storytelling makes content more accessible. JIM BOURG, POOL PHOTO Florida McCain: Never mentioned Florida, but seemed to ad- Obama: Addressed offshore oil drilling, an issue of matters dress its Jewish voters by blasting Obama’s statement special interest to Floridians because of their concerns Pointed but polite By William E. that he would meet with Iran’s president without pre- about preserving clean water and beaches. “We can’t Gibson conditions. “What Senator Obama doesn’t seem to simply drill our way out of the problem. What we’re The debate between John McCain understand that if without preconditions you sit down going to have to do is to approach it [energy independ- and Barack Obama was intense across the table from someone who has called Israel a ence] through alternative energy, like solar and wind, and hard-fought. The presidential ‘stinking corpse,’ and wants to destroy that country and and biodiesel, and, yes, nuclear energy, clean-coal tech- candidates went after each other’s wipe it off the map, you legitimize those comments.” nology.” voting records. See how they fared and check the facts. Page 14 On-screen presence McCain: Got off to a slow start during economic por- tion, admittedly not his strong point. Rambling and re- Obama: Exuded confidence most of the night, speaking directly to McCain, forcing him to play defense. Avoided How it played here By Tom Jicha petitive about his bipartisanship and budget cutting. tendency to be long-winded and wonkish. Well prepped, At a debate-watching gathering at Despite invitation by moderator Jim Lehrer to speak had key facts and figures at his fingertips. Deftly worked a Pompano synagogue, the nation’s directly to Obama, addressed most remarks directly to key campaign talking points into responses. Benefited economy was the main concern. camera. Came to life during foreign policy portion, his from more than a third of the debate turning to econom- Page 14 forte, stressing his experience and familiarity with key ics instead of foreign policy. Bolstered perception this is foreign leaders. his strength. Rate the debate Print out a debate scorecard, and Surprise McCain: Compared Obama to President Bush by saying Obama: Thrust on the defensive through much of the compare your score with others at of the they both had stubbornly refused at first to see the val- debate, he said again and again that he agreed with SunSentinel.com/debates. Also, night ue of sending more troops to Iraq to stabilize that coun- try. McCain tried throughout the debate to distance McCain on many matters, including the need to curb pork-barrel spending. “But the fact is that eliminating you can submit questions for the third debate, on Oct. 7, at By William E. Gibson himself from the unpopular president and audaciously earmarks alone is not a recipe for how we’re going to webmd.com/askthecandidates suggested that Obama shared Bush’s bad judgment. get the middle class back on track.” or MyDebates.org. Moderator Tom Brokaw will ask questions. How did This is how Nova Southeastern professor Gary Gersh- they do McCAIN: B– OBAMA: B– man graded the debate. Find out why on page 14
  27. 27. Florida McCain: Never mentioned Florida, but seemed to ad- Obama: Addressed offshore oil drilling, an issue of matters dress its Jewish voters by blasting Obama’s statement special interest to Floridians because of their concerns that he would meet with Iran’s president without pre- about preserving clean water and beaches. “We can’t Alternative By William E. Gibson conditions. “What Senator Obama doesn’t seem to simply drill our way out of the problem. What we’re understand that if without preconditions you sit down going to have to do is to approach it [energy independ- across the table from someone who has called Israel a ence] through alternative energy, like solar and wind, storytelling ‘stinking corpse,’ and wants to destroy that country and wipe it off the map, you legitimize those comments.” and biodiesel, and, yes, nuclear energy, clean-coal tech nology.” makes On-screen McCain: Got off to a slow start during economic por- Obama: Exuded confidence most of the night, speakin presence tion, admittedly not his strong point. Rambling and re- directly to McCain, forcing him to play defense. Avoided content By Tom Jicha petitive about his bipartisanship and budget cutting. Despite invitation by moderator Jim Lehrer to speak tendency to be long-winded and wonkish. Well prepped had key facts and figures at his fingertips. Deftly worke directly to Obama, addressed most remarks directly to key campaign talking points into responses. Benefited more camera. Came to life during foreign policy portion, his forte, stressing his experience and familiarity with key from more than a third of the debate turning to econom ics instead of foreign policy. Bolstered perception this i foreign leaders. his strength. accessible. Surprise McCain: Compared Obama to President Bush by saying Obama: Thrust on the defensive through much of the of the they both had stubbornly refused at first to see the val- debate, he said again and again that he agreed with night ue of sending more troops to Iraq to stabilize that coun- try. McCain tried throughout the debate to distance McCain on many matters, including the need to curb pork-barrel spending. “But the fact is that eliminating By William E. Gibson himself from the unpopular president and audaciously earmarks alone is not a recipe for how we’re going to suggested that Obama shared Bush’s bad judgment. get the middle class back on track.” Closer look. How did This is how they do McCAIN: B– OBAMA: B– man grade
  28. 28. She broke from her regimen only Rico and South Dakota, which holds been denying that their fight for the McCain criticizes to take phone calls from Harold Ickes, her point man in negotiations over the the last primary, along with Montana, today. nomination was ending; privately, how- ever, staff members were discussing Obama on Iran disputed Michigan and Florida delega- Late last week, before taking off from plans for after today, engaging in gal- McCain raised the specter of a tions that were in the process of degen- Rapid City, S.D., Clinton wandered to lows humor (with one dubbing Puerto erating, on live television, in Washing- the back of her campaign plane and Rico the campaign’s Fantasy Island) nuclear Iran in a speech to a pro- Israel group in Washington D.C., Some stories are edited into chunks. ton. held forth for the last smattering of her and acknowledging the obvious. “For me, it was a totally entrancing traveling media chroniclers. She spoke She planned to give her post-primary once again chastising Obama for his experience,” Clinton said of the cara- of the virtue of “finishing the job,” a speech in New York tonight, a rare de- willingness to meet with leaders of van on Sunday. The caravan was also a guiding principle through her career, parture from the campaign trail. Iran and other U.S. foes. tidy reflection of the primary campaign whether in the context of staying in itself: loud, winding and seemingly end- this presidential race, sticking with her INFORMATION FROM THE ASSOCIATED Get more political news at less. And Clinton was determined to marriage or outlasting her political ad- PRESS WAS USED IN THIS REPORT. Sun-Sentinel.com/decision2008 THE BREAKDOWN STATS, FACTS, FIGURES YOU NEED TO KNOW COMPILED BY THE WIRE DESK FROM THE NEW YORK TIMES The new intelligence law » This and previ- ous breakdowns The new law, which took effect last week, requires always online at all Venezuelans and foreigners in the country to Sun-Sentinel. comply with requests for information from the com/breakdown agencies, whose secret police and community- monitoring groups are loyal to Chavez. Two to four years in prison Refusal would result in prison for two to four years for most people and four to six years for govern- ment employees. Chavez' reasoning The new law was intended to guarantee "national Blanca Rosa Marmol, a justice in Venezuela's highest court security" against "imperialist attacks". PHOTO BY THE ASSOCIATED PRESS
  29. 29. Here’s how the group’s reefs have worked elsewhere: By David Fleshler rent through steel frames to stimu- Lauderdale-by-the-Sea has ap- STAFF WRITER late the growth of corals, creating proved a $60,000 contract with habitat for fish, crabs and other ma- Global Coral Reef Alliance of Cam- The thunderclaps and lightning rine creatures. Shaped like airplane bridge, Mass., which has con- flashes of Victor Frankenstein’s hangars, the six undersea struc- structed electrified reefs in Mexico, 1 A buoy with laboratory seem far removed from tures each would stretch 6 feet Jamaica, Indonesia, the Maldives solar panels sends the sunshine, hotels and snorkelers along the ocean floor. Two buoys and other countries. electricity through of the South Florida coast. with solar panels would deliver The electric current, too weak to cables to an But the town of Lauderdale-by- electricity through insulated cables. harm swimmers or fish, draws dis- artificial reef. the-Sea is pursuing the dream of us- Coral reefs, often called the rain solved calcium carbonate and other Sometimes ing electricity to help generate life. The town plans to install a cluster of electrified artificial reefs off the beach and run a low-voltage cur- forests of the ocean, have been bat- tered by global warming, pollution, overfishing and ship groundings. Hoping to reinvigorate its reefs, minerals from seawater, helping corals build their skeletons. » REEFS PAGE 8 the story is Positive Negative charge charge told 2 An electric field is created by positive and negative charges. 3 Dissolved calcium carbonate condenses out of seawater and attaches to cages. graphically. Attached to steel cages Only previously broken corals are used. CORAL ANATOMY Tentacles Mouth Attached to metal 4 Divers tie coral fragments to bars. Coral larvae settle mesh in plastic tube onto the calcium carbonate, which helps skeleton growth. Epidermis Skeleton Source: Global Coral Reef Alliance Renee Kwok, Len De Groot, David Fleshler SUN SENTINEL AP PHOTO
  30. 30. Clean, formatted inside pages are easy to read.
  31. 31. 4 Make content easier to find.
  32. 32. We have an emphasis on navigation throughout the paper, because readers often miss valuable content.
  33. 33. Each section front promotes strategic inside content. SB 09-01-2008 D-1 CMYK SB 09-05-2008 E-1 CMYK YOUR BUDGET» 3 YOUR TECHNOLOGY» 5 PL ANNER » 7 WEATHER» 12 SUNSENTINEL.COM » MONDAY, SEPTEMBER 1, 2008 » SB TASTY NEWS SUNSENTINEL.COM » FRIDAY, SEPTEMBER 5, 2008 » SB TABLE h Help Team Budget » Tech » Career TALK Is your food bill killing your wallet? Here are »3 some ways to save money on groceries » 3 SB 09-07-2008 F-1 CMYK Plant of the month: Almond verbena »5 Don’t let your gadgets get washed SUNSENTINEL.COM » SUNDAY, SEPTEMBER 7, 2008 » SB EYE E-1 away in the next storm » 5 ON PATROL blue BR 09-14-2008 CMYK INTAIN YOUR POOL IN THE Your Money BR » SUNDAY, SEPTEMBER 14, 2008 » SUNSENTINEL.COM » SUN SENTINEL» » 1 SUNSENTINEL.COM » SUNDAY, SEPTEMBER 14, 2008 BR INSIDE: MOVIES, COMICS, PUZZLES, ADVICE » 9-12 STRAITS » 6 »X Whoa, Canada! IN THE SKY Stepping out in Toronto SMART SITES Daniel »4 Editorials, letters to the editor and columnists Outlook » 4 and 5 Vasquez COMMENTARY Takes 10 - 15 minutes a week to service. Chemicals are balanced, walls brushed, and pool vacuumed. Filter has been serviced year- ly and cleaned monthly. h Help Team » Consumer report The Web is a wonderful tool for savvy consumers to use — When you’re familiar with official State of Florida Web sites, when you know where to go. you can quickly check whether a roofer has a valid license be- Travel DISNEY BIDS FAREWELL TO POCAHONTAS SHOW PROTECTING YOUR Monthly cost: $25-$35. »2 Go to the right site and you can check criminal backgrounds fore you hire him. You can also find out what to do if someone of contractors you may want to hire, or even suspicious neigh- steals your identity, file a complaint against a company that left WE PUT bors. Learn how to clean a clothes dryer without ruining it. Check if a video game or movie is too violent for your child. you feeling cheated or learn to plan for a disaster. You just need to know where to go.Turn to page 2 for a guide It’s even better when you find sites that help you live smarter to helpful (and fun) sites that every consumer should consider
  34. 34. PN 10-06-2008 A-2 CMYK 2A » SUN SENTINEL » SUNSENTINEL.COM » MONDAY, OCTOBER 6, 2008 » PN WEATHER Thunderstorms 87/79 Tomorrow » 87/79: Partly cloudy Best of today Next day » 87/79: Chance of thunderstorms Page 2 is More weather on the back page of Your Money Customer Local News Map SunSentinel.com/newsmap dedicated to service SPORTS Subscribers, if your College football wrap-up Atlantic newspaper was not Ocean delivered call Indiantown Rd. before 10 a.m. weekdays OR After another busy weekend, 1 City to decide fate the best of before 11 a.m. Jupiter weekends. Staff Writer Randall Mell TOLL FREE 1-800-548-NEWS examines the race to the T WO -MI NU TE DRI LL » 2 FOR THE REC O of 1927 high school M (1-800-548-6397) national championship game Juno Boynton Beach commissioners will 95 Beach at Dolphin Stadium. Page 7 consider taking back ownership of B the paper, Palm North Contacts e the city’s original high school. The e Line Beach Palm U Did rookie Michael Beasley live Hw Gardens Beach MAIN 1927 building, one of Florida’s en- y. NEWSROOM up to expectations? Ira dangered historic buildings, could 561-243-6600 Lake Park Palm Winderman analyzes the face demolition. Local, page 3 Beach for a quick READER West Riviera Shores LIAISON revamped Heat in its first Palm Beach Gail Bulfin, Beach Reader Editor exhibition game. Page 10 954-356-4580 Mangonia Palm Park Beach FRONT PAGE, West Road work may Royal Loxahatchee end read or to tell A-SECTION Palm Willie Fernandez YOUR MONEY Beach Cloud 954-356-4178 Groves Palm Haverhill earlier than planned Lake LOCAL Arnie Rosenberg, City Editor Fight that spam on your cell 441 Beach Work to widen Florida’s Turnpike Southern Blvd. Palm Springs Glen Ridge Cell phone spam clogging up between Atlantic Avenue and the Wellington Lake you where the 561-243-6651 Clarke BUSINESS your line? Learn how to Lantana Toll Plaza could finish Shores Anne Vasquez, combat disruptive cell earlier than expected. The east- Greenacres Lake Worth Rd. Lake Your Money Editor » 2 » 2 MA RK ET S bound lanes of Atlantic could open Worth DI VI DE ND S 954-356-4670 telemarketers with these 1 in the next week. Local, page 3 South SPORTS strategies. Page 5 in-depth Kathy Laughlin Atlantis Lantana Palm Sports Editor Beach 954-356-4635 If you’re thinking of going Boynton Manalapan FEATURES Beach Ocean wireless with your surround Boynton Beach Blvd. Gretchen Ridge Day-Bryant, sound system, you might want Street pavement coverage is. Briny Arts & Features Breezes to wait. There are other op- Editor 954-356-4718 tions to all that wiring. Page 5 falling apart 95 Gulf- PHOTOGRAPHY stream Alan Konkal contacted the Sun Atlantic Ave. Taimy Alvarez, Photo Director Sentinel Watch about deteriorating Delray Beach 954-356-4784 SUNSENTINEL.COM street pavement in his neighbor- 1 GRAPHICS hood west of Boca Raton. The Highland Find fun in your mailbox Len DeGroot, county is determining which roads Beach Graphics Director 954-356-4771 need to be repaved. Local, page 2 Yamato Rd Get our free entertainment newsletter Boca with the best events, movies and Raton Corrections, 441 clarifications restaurants in South Florida, sent right 7 The Sun Sentinel to your mailbox. takes complaints about accuracy SunSentinel.com/newsletters Animals at shelter Parkland Deerfield Beach seriously and will get official blessing Hillsboro
  35. 35. SHOWTIME HOME COMING SUNDAY POLLS Movie with Now that’s Many felons Obama takes a conscience a bright idea can still vote lead in state The Express portrays Ernie Sick of watching your Florida law bans many Barack Obama holds a clear Davis, the first black player felons from voting, but lead in Florida, a new Sun electric bill go up? Find out to win the Heisman Trophy, thousands are still Sentinel poll shows. Page 3 what wastes kilowatts and as being in a league with registered to vote in learn how to get a free Seven of 10 Floridians blame Martin Luther King Jr. and November. Find out more in Jackie Robinson. energy survey from a Sun Sentinel investigative investors and bankers for Florida Power & Light the financial crisis. Showtime, page 6 report on Sunday. Co. Home, page 1 Your Money, page 1 Vol. 49, No. 168 » Copyright 2008 We reach almost 2 million people every week with the combined resources of: All rights reserved For home delivery, call 1-800-548-NEWS WSFL-TV Forum Publishing Group Short-form stories on section fronts often point to inside content.
  36. 36. 5 Target your audience.
  37. 37. Aim our content, headlines and design directly at 30-49 year-old readers, our target demographic.
  38. 38. Address the readers with more HEY COPS, SLOW DOWN conversational LOU TOMAN, SUN SENTINEL headlines. Fort Lauderdale uses new technology to nail officers Busted for speeding In the past year, Fort Lauderdale records show the following officers were SB 09-04-2008 among those counseled or disciplined for driving faster than 80 mph while The policy A-1 operatingwhile on or off “Officers C M Y K assigned vehicles personally not on an emergency call: duty shall operate the vehicle in a THURSDAY, SEPTEMBERmph or more who hit 81 4, 2008 manner consistent with all applica- BROWARD COUNTY EDITION » 50¢ TAX PLAN: IT’S A GONER Alexander Griss, fired in August Jacqueline Sanchez, counseled ble traffic laws and regulations. 2007 after being charged with ve- in April for driving faster than 80 Under normal non-emergency By Brittany Wallman hicular homicide in the death of mph and given letter of reprimand operating conditions and while STAFF WRITER pedestrian Althea McKay. Investi- in June for speeding off duty. responding to routine ‘Code 1’ calls gators estimated he was driving 79 for service, employees of the FLPD What if your car spit out a report to the police depart- David Santiago, counseled for mph at the time, while the global will strictly adhere to all traffic ment every time you hit 81 miles an hour? driving faster than 90 mph in Janu- To the chagrin of its police officers, the city of Fort positioning device reported he was laws and drive defensively in a safe ary, then counseled in April and Lauderdale is using satellite car-locaters in patrol driving 91. It also reported 15 in- and courteous manner.” again in June for driving faster than cars to watch for speeding. Any officer driving faster stances in the month before the 80. than 80 — whether on duty or off — is busted. accident of Griss driving faster than Brittany Wallman Since the monitoring began a year ago, 29 officers 110, mostly on interstates. He Wesley Taylor, sped faster than have been written up or disciplined for speeding, ac- Florida Supreme Court rules Amendment 5 can’t be on Nov. ballot. LOCAL, PAGE 1 cording to city records. Some officers were caught driving faster than 90 mph, even while off duty, and reached 118 twice on Interstate Have your say 595 and 114 once on State Road A1A, where the speed limit is 30 to 90 mph on 10 occasions and was given a counseling slip in January. In June, he got a letter of repri- one was nailed for speeding 30 times. What’s your take on Law enforcement agencies across South Florida 35, those records showed. mand because he exceeded 80 on Fort Lauderdale track- Property taxes, sales and the country use vehicle-locaters in police cars to 90-word Lauginiger, given letter of toss two February and March, all Court says William ballot Justices 20 dates in other Amendments 7 and 9 are police ing the speed of help dispatchers find the closest officer to send to while off duty. taxes and school funding be in danger if they calls, or to find officers who might title and summary are speeding faster than reprimand for amendments that would beyond appointed panel’sus in our cruisers? Tell 90 mph in May 2007, then sus- Dianna Zimmerman, got counsel- poll. SunSentinel. willcan’t bein using it toradio. But Fort Lauderdale may be unique reached on remain the same. speed. inadequate. pended one day in June this year school vouchers. driving faster court decides. monitor protect ing slip in January for scope, com/speed Internal affairs workers sift through the reports to for driving faster than 80 while on than 90 mph and again in April for
  39. 39. Panthers preview: Can they reach the playoffs? SPORTS PAGE 1 THE HOUSE MIGHT BE CHEAP Address the readers with more conversational Tax facts headlines. For recent stories on Florida’s tax changes and frequently asked questions, go to SunSentinel.com/ propertytax BUT THE TAXES MAY KILL YOU Bill could top $5,400 after sale of home for $200,000 23 percent A recent study by the Sun Sentinel By Scott Wyman sure — represent a large share of the real estate mar- showed 23 percent of sellers in Broward STAFF WRITER ket in Broward and Palm Beach counties as more County sold at a loss during the first half owners are unable to keep up with mortgage pay- of the year. Real estate ads these days include listing after listing ments. But that doesn’t matter when local property of bargain-basement prices. But those who buy a appraiser offices draw up the tax rolls. home in a foreclosure or a pre-foreclosure sale should know that future property bills may be no bar- In fact, state regulations bar counties from factor- ing in foreclosures and other distressed sales in 27 percent
  40. 40. But there are times Northeast’s stronger” doesn’t apply solely to » HIGH SCHOOLS PAGE 7 THE HATE-O-METER » Mild aggravation » Moderate contempt » Hardcore hate BRETT FAVRE’S THE HATER’S OLE MISS KIMBO SLICE’S LOSS COMMERCIAL » - FLORIDA COLUMN TO PINK-HAIRED DUDE Michael Yes, the one with guys in It sounded too much like This was so bad that you Cunningham is jeans playing something real hate and not the fun can hate on Kimbo with- resembling football. kind practiced by The out even mentioning those The Hater. Here’s The ad is annoying but Hater’s role model, Silky Web pictures of Seth his guide to who keeps hanging around Petruzelli looking like Dr. Johnson. It’s never and what should though The Hater wish- personal with The Hater, Frank-N-Furter. How did be hated on in es it would go away. who serves penance with Kimbo let Goldust beat sports this week. Sort of like Favre. some deserved self-hate. him down like that? PANTHERS » 7 DOLPHINS » 9 Consider this fence mended Transition suits Roth Have a personality. Be opinionated. is finally able to flex his muscles a Matt Roth One of the first assignments for the Panthers this offseason was to patch up a divided locker room. Looks like they’ve succeeded. position. Sunday’s game against San Diego sh
  41. 41. Have a personality... and sell your personalities. SB 10-10-2008 C-1 CMYK MOTOR SPORTS » 4 NFL » 5 NBA » 10 GOLF » 10 FOR THE RECORD » 11 SUNSENTINEL.COM » FRIDAY, OCTOBER 10, 2008 » SB ONE-LINERS » OUR WRITERS SOUND OFF Are the Rays for real? Mike Berardino: Dave Hyde: Juan C. Rodriguez: Ethan Skolnick: Michael Cunningham: Yes. Behold the They’ve come of age like the Yes, and as the Red Sox Yes, but the baseball gods Yes, but the Red power of the cowbell! 2003 Marlins and will win it all. can attest, reality bites. want Manny vs. the BoSox. Sox are for realer. Sports Berardino: Brawls helped Rays reach ALCS showdown against Red Sox » 3
  42. 42. PN 09-29-2008 A-1 CMYK MONDAY, SEPTEMBER 29, 2008 PALM BEACH COUNTY EDITION » 50¢ IT’S A DEAL ... MAYBE House due to vote today on retooled $700 billion rescue PAGE 3 Foreclosure drama: Ex-owner stalks Ohio family PAGE 13 READY TO VOTE? HAPPY ROSH HASHANA GET IN LINE Don’t be afraid to have some fun. Some obstacles could make for a long wait on Election Day Checking in Voting Scanning Voters present ID and poll work- Ballots will be up to four pages Most precincts have only one ers make sure they’re on the rolls long, front and back, increasing scanner for voters to insert their before receiving a ballot. the time needed to vote. finished ballot into for tallying. The more you enjoy your work, the greater the chances are that By Anthony Man POLITICAL WRITER The first big election using paper ballots in Palm Beach County plus ship for the political conventions, record participation in presiden- tial primaries and a surge in voter registrations, turnout on Nov. 4 could hit 75 percent to 85 percent. your readers will enjoy the work as well. an expected record-shattering Florida Secretary of State Kurt turnout has political leaders warn- Browning expects more voters this ing about the possibility of an Elec- year than in either the 2000 or 2004 tion Day meltdown. presidential elections. “I have grave concerns about ev- There are three potential Elec- Decision 2008 ery aspect of voting,” said Pamela tion Day choke points at the polls: Goodman, president of the Mobs of people waiting to county’s League of Women Voters check in, show their IDs and get chapter. “It’s going to be a long, ar- ballots. Voters can follow several tips duous day on Nov. 4.” Ballots that will take a long time to help ensure a painless The nightmare scenario stems to fill out. Palm Beach County voting experience. Page 7 from what’s almost certain to be a Staff illustration; BigStock, Photos.com photos huge turnout. Based on the viewer- » ELECTION DAY PAGE 7 LOCAL YOUR MONEY SPORTS h HELP TEAM High Holy Risks of ‘going bare’ Marlins ruin Pawnshop Days off on wind insurance Mets’ party essentials Rosh Hashana and other Rising costs of windstorm insurance have The Mets brought former Looking to pick up cash by Jewish holidays fall at mid- prompted some people to do without — greats like Tom Seaver and pawning some of your less- week this season. So Jews known as “going bare.” Though it is now Dwight Gooden to Shea for than-essentials? Columnist like FAU student Jonathan legal in certain cases, insurance agents a party. Instead, the Marlins Daniel Vasquez offers ad- Yunger may miss more advise you to carefully consider the knocked them out of the vice on dealing with pawn- school. Local, page 1 possible consequences. Your Money, page 1 playoffs. Sports, page 1 shops. Your Money, page 1 Vol. 49, No. 157 » Copyright 2008 We reach almost 2 million people every week with the combined resources of:

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