ASAP Webcast Series: Creating Buzz, and Driving Participation
End-to-end program management
Campaign conceptualisation and branding
Design and development of event microsite
Design, development and dispatch of creative eDMs
3014 registrants registered for the event
A total of 1466 attendees participated in the inaugural session
Registration conversion rate was 11.36%
Average Open rate was 57.93%
Average Click Rate was 21.32%
Case Study The Challenge: Microsoft India wanted to create excitement and drive event registrations among the Architect audience for its 13 part webcast series on Microsoft Sharepoint Server 2007. Timeus was asked to plan, execute and manage the event promotion among the audience, using the online medium The Solution: Timeus conceptualised and created an end-to-end online marketing campaign. A pre-event microsite, targeted emailer campaign including teaser eDMs, event invite eDMs and reminder eDMs generated awareness and drove registrations and participation for the event. Event Microsite Teaser eDM Reminder eDM
Case Study Virtual Tech Days: Innovative Use of Technology to Promote Tech Products The Challenge: Microsoft India wanted to create engagement, generate and influence buzz among IT Professionals & Developers for their new products- . Visual Studio 2008 , Windows Server 2008 & SQL Server 2008 during their launch . Timeus was approached to conceptualise & implement a live online event for it.
Impact & Highlights:
First of its kind online event in India with unprecedented reach : 32 live sessions spread over 2 days, spanning 116 cities
High audience engagement: Over 34,000 registrations, 29,000 attendees, 23,000 downloads
Usage of emerging technologies like Microsoft Silverlight
The Solution: Timeus created a highly interactive, 2 day online event and brought together the attendees and Microsoft product experts. Audiences were engaged through tools like live product training sessions, mashup sessions, and online quiz contests. A supporting online marketing campaign drove registrations and promoted the event.
LIVE webcasts sessions & online video streaming management,
Technology enablement (development of online event platform including event websites, registration engine, quiz engine),
The Challenge: Microsoft India wanted to drive the deployment of Windows Vista by generating awareness about its optimisation and deployment among IT professionals. Timeus was asked to use the online medium to make it possible.
The Solution: Timeus conceptualised and created a live online event using Live meeting sessions on Optimisation and Deployment of Windows Vista. Pre-event website, targeted emailer campaign and contests like online quiz, ask & win, share your experience were drove registrations for the event.
End-to-end program management,
LIVE webcasts sessions & online video streaming management
Branding (including creatives and content),
Website design & development,
Over 8000 registrations
Close to 2000 attendees
About 700 participants in quiz contests.
Case Study Pre- Event website Announcement eDM Reminder eDM
Office Ready Campaign: Churning Out Impressive Sales Figures
The Challenge: Microsoft India wanted to increase the adoption of Office 2007 amongst the System Builders (including OEMs) through the Channel network. Timeus was approached to create & implement an online marketing campaign.
The Solution: Timeus offered a FREE 60 day trial versions of 2007 in the PCs sold by System Builders (& OEMs) to the end user. The PCs were branded as Office Ready PCs. The campaign included a Microsite, email campaigns, contests, and free goodies.
End-to-end program management
Branding (including creatives and content)
Website design & development
100% increase in adoption of Office 2007
458% increase in sales of OPK Master Kits
451% increase in number of SBs that purchased OPK Master Kits
Thank you so much for all your hard work on this campaign! Your team has been very patient and very helpful! … it looks fantastic! Elika Athari Microsoft Learning - Sydney, Australia “ ” Work was neatly done and I quite like the end product …….other users also gave good comments. Kindly convey my appreciation to the team. Mayur Porwal Head, e-Services, The British Council India “ ” WORDS OF appreciation
E ven within the stringent timelines provided, the team delivered an impeccable campaign that has re-affirmed my faith in their dedication and adeptness in handling focused marketing communications Anshul Punhani Marketing & Comm. Manager, Microsoft India “ ” … W ith this, we have crossed an important milestone in the entire efforts to launch the site. Wonderful work. Appreciate all of it. Raj Katari on Synergycentral.net Microsoft “ ” WORDS OF appreciation
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