FLORIDA HOUSING COALITION’S  25TH ANNUAL CONFERENCE   SOCIAL MEDIA MARKETING   FOR NONPROFITSPresenters: RHETTA PEOPLES   ...
AGENDA Social Media Strategy Addressing and Engaging Your Community  Online Common Pitfalls & How To Avoid Them Tools ...
Estimated Unique Monthly Visitors                      Facebook:       750MM                      Twitter:        250MM   ...
Address and engage withyour community
What’s Your Strategy?       Target   audience       Pain   points       Online   habits       Benefits
Engaging your community What motivates them to engage?              Share             Respond            Comment          ...
EXPLORE COMMON PITFALLS                Negative                 comments/                 feedback                Postin...
HOW TO AVOID THEM                 Social media                  policy                 Discuss                  acceptab...
 Know  Target Audience Address & Engage Community Social Media Policy Train staff/volunteers
MANAGE YOUR COMMUNITY OFVOLUNTEERS AND SUPPORTERSRetain    Recruit   Recognize
Your Tools
Social Media is Your Tool   LinkedIn   Facebook Groups   Facebook pages   Twitter   YouTube   Blogs   Newsletters ...
SOCIAL MEDIA IS YOURTOOLManage your Community1.Retain2.Recruit3.Recognize
Get a Birds’ Eye View   WHERE?     Social media     sites     Blogs     Forums     News Sites
1ST      STEP - LISTENING.                     Why?                     What?                     What?                ...
Set upListening PostKnow what is being said about your organization
KEYWORDS
Listening Post Mini-Action Plan       1.   Target Audience       2.   Keywords       3.   Gmail Account - gmail.com       ...
Listen firstSet up Listening PostKnow what’s being saidHow to handle information
Gennia Holder                         407-243-8560Social Media Coach/Consultant/Trainer    www.timetogovirtual.com    gh...
Social Media For Non-profits
Social Media For Non-profits
Social Media For Non-profits
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Social Media For Non-profits

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The goal of this session will introduce the basics of the must-have tools, and introduce a few lesser-known tools that will help your organization more efficiently manage your community of volunteers and supporters. We will explore the common pitfalls and give you a leading edge on how to avoid them. We will also look at time-saving, third-party listening tools, so you can quickly and easily have a bird’s eye view into all conversations about your organization and respond to the questions about your organization that are being distributed throughout the social web.

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Transcript of "Social Media For Non-profits"

  1. 1. FLORIDA HOUSING COALITION’S 25TH ANNUAL CONFERENCE SOCIAL MEDIA MARKETING FOR NONPROFITSPresenters: RHETTA PEOPLES GENNIA HOLDER
  2. 2. AGENDA Social Media Strategy Addressing and Engaging Your Community Online Common Pitfalls & How To Avoid Them Tools To Manage Volunteers and Supporters Setting Up Listening Post Basic Tools To Monitor Conversations Mini-Action Plan Questions
  3. 3. Estimated Unique Monthly Visitors Facebook: 750MM Twitter: 250MM LinkedIn: 110MM YouTube 450MM Google Plus: 65MM Ning: 12MM Meetup: 7.5MM * source: eBizMBA
  4. 4. Address and engage withyour community
  5. 5. What’s Your Strategy?  Target audience  Pain points  Online habits  Benefits
  6. 6. Engaging your community What motivates them to engage? Share Respond Comment Question
  7. 7. EXPLORE COMMON PITFALLS  Negative comments/ feedback  Posting inappropriate content  Responding poorly
  8. 8. HOW TO AVOID THEM  Social media policy  Discuss acceptable and unacceptable content online  Train staff/volunteers  Create editorial calendar
  9. 9.  Know Target Audience Address & Engage Community Social Media Policy Train staff/volunteers
  10. 10. MANAGE YOUR COMMUNITY OFVOLUNTEERS AND SUPPORTERSRetain Recruit Recognize
  11. 11. Your Tools
  12. 12. Social Media is Your Tool LinkedIn Facebook Groups Facebook pages Twitter YouTube Blogs Newsletters Flickr Volunteer-Match.org Meetup.com
  13. 13. SOCIAL MEDIA IS YOURTOOLManage your Community1.Retain2.Recruit3.Recognize
  14. 14. Get a Birds’ Eye View WHERE?  Social media sites  Blogs  Forums  News Sites
  15. 15. 1ST STEP - LISTENING.  Why?  What?  What?  Where?  How?
  16. 16. Set upListening PostKnow what is being said about your organization
  17. 17. KEYWORDS
  18. 18. Listening Post Mini-Action Plan 1. Target Audience 2. Keywords 3. Gmail Account - gmail.com 4. Google Alerts – google.com/alert 5. Google Reader - google.com/reader 6. Social Mention – socialmention.com
  19. 19. Listen firstSet up Listening PostKnow what’s being saidHow to handle information
  20. 20. Gennia Holder 407-243-8560Social Media Coach/Consultant/Trainer  www.timetogovirtual.com  gholder@timetogovirtual.com  facebook.com/socialmediacoffeetalk  linkedin.com/in/genniaholder  twitter: @smcoffeetalk

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