What Parents need to know about social media in 2014


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Learn the basics of major social media sites that kids and teens are using. become smarter than your teenager.

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What Parents need to know about social media in 2014

  1. 1. A Presentation on Social Media by Kathy Colaiacovo, Online Marketing & Social Media Consultant Owner, Time on Task Virtual Assistant Services
  2. 2. Kathy Colaiacovo
  3. 3. • Social Networks out there • Privacy and Security • Do’s and Don’ts • Examples
  4. 4. What Social Media channels Do YOU know about?
  5. 5. Access to the Internet combined with cell phones and networks can connect your child to people all over the world YOUR CHILD The Power of Social Media
  6. 6. The World is a DIFFERENT Place today … in some ways “Our youth now love luxury. They have bad manners, contempt for authority; they show disrespect for their elders and love chatter in place of exercise; they no longer rise when elders enter the room; they contradict their parents, chatter before company; gobble up their food and tyrannize their teachers.” ~ 410 BC … attributed to Socrates by Plato
  7. 7. CONNECTED CULTURE • Cell phones and smart phones are the primary devices used to go online • Online life is increasingly social • 7 of the top 10 websites for young people allow users to post and share information and content (Youtube, Facebook, Twitter, Tumblr, Instagram, Hotmail, Minecraft)
  8. 8. In their OWN words … teens tell us • Need for independence • Know that they are going to make mistakes • Keep us safe, but let us go • Maybe adults can’t stop it, but instead try teaching us the skills and strategies to deal with it and develop ways to cope. • Help us to develop our self confidence and self esteem so that these behaviours will not impact us so much.
  9. 9. WHY DO YOU NEED TO LEARN? Because of answers like THESE … Do your parents know you have these other accounts? ~ NO Have you chatted online with people you don’t know? ~ YES If your parents knew you had the other accounts would you use them? ~ NO
  10. 10. Social Media Channels in terms Parents understand
  11. 11. Your introduction to the Major Social Media Sites
  12. 12. Why it’s Popular • Teens are not using Facebook as much anymore – their parents are. • People can “like” business pages to get info and deals. Social site where people can ‘friend’ other people, share information, pictures, videos with contacts all over. What parents need to know • Privacy settings need to be locked to friends only. • Users are supposed to be 13, many are not. • Teens are posting occasional items to keep parents thinking they are using it. • Not all kids want to friend their parents.
  13. 13. Why it’s Popular • Teens like using it to share quick tidbits about their lives with friends. • It's also great for keeping up with what's going on in the world -- breaking news, celebrity gossip, etc. Post brief, 140-character messages -- called "tweets“. Follow other users' activities. What parents need to know • Public tweets are the norm for teens. Talk to your kids about what they post and how a post can spread far and fast. • Updates appear immediately. Even though you can remove tweets, your followers can still read what you wrote until it's gone. • Promotional tool for celebs. • Marketing tool for business.
  14. 14. Why it’s Popular • Unites the appealing features of social media sites: sharing, seeing and commenting on photos. • You can apply fun filters and effects to your photos, making them look high quality and artistic. Users snap, edit and share photos and 15-second videos -- either publicly or with a network of followers. What parents need to know • Kids are looking for "Likes“ on their pics as a measure of the "success" of their photos, their self-worth. • Public photos are the default. • Mature content can occur. Terms of service specify age 13 and up, not to post partially nude or sexually suggestive photos -- but doesn't address violence, swear words, or drugs.
  15. 15. Why it’s Popular • It was created to be a way for teens to share fun, light moments without the risk of having them go public. • Most use it for that - sending goofy or embarrassing pics to one another. A messaging app that lets users put a time limit on the pictures and videos they send before they disappear. . What parents need to know • Many schools have yet to block it, which is one reason why teens like it. • It's a myth that Snapchats go away forever. Data is data: Whenever an image is sent, it never truly goes away. (ie. The person on the receiving end can take a screenshot of the image before it disappears.) Snapchats CAN BE recovered by their url. • It can make sexting seem OK. It seems risk-free and that tends to encourage users to share pictures containing inappropriate content.
  16. 16. Why it’s Popular • They like sharing photos, videos, musings and things they find funny with their friends. • Tumblelogs with funny memes and pics often go viral online, kids would all love to be the next ‘Grumpy Cat’ video Cross between a Blog and Twitter. A streaming scrapbook of text, photos and/or videos and audio clips. Users create and follow short blogs, or "tumblelogs," that can be seen by anyone online (if made public). What parents need to know • Porn is easy to find -This online hangout is hip and creative but sometimes raunchy. • Privacy can be guarded, but through an awkward workaround. The first profile a member creates is public and viewable by anyone on the Internet, for full privacy you create a second profile, which you password protect.
  17. 17. Why it’s Popular • There are some friendly and supportive interactions on Ask.fm -- Q&As about favorite foods or crushes, but there are many mean comments and some creepy sexual posts. This iffy content is part of the site's appeal for teens. Allows users to ask questions and answer ones posted by other users. It has an anonymous option. What parents need to know • Bullying is a major issue. Anonymity can encourage mean behavior. • Anonymous answers are optional. Users can decide whether to allow anonymous posts and can remove their answers from streaming to decrease their profile's visibility. Better to turn off anonymous answers and keeping themselves out of the live stream. • Q&As can appear on Facebook. Syncing with Facebook means that a much wider audience can see those Q&As.
  18. 18. Why it’s Popular • More ‘fun’ options than normal texting • No Message and character limits and can be free alternative for paid messaging. Easy messaging apps that appeal more than normal SMS Messaging (texting) What parents need to know • Easy to ‘copy all’’ on KIK which is how they market to more people. • Encourage you to invite all friends from phone’s contacts. • What’s App is more messaging than ‘fun’ • Some Stranger Danger in that you can enter contests by submitting pics on KIK • KIK also uses real names, so pick a username that is not your full name.
  19. 19. Why it’s Popular • Videos run from stop-motion clips to six-second skits • Teens usually use Vine to create and share silly videos of themselves and/or their friends and family. Lets users post and watch looping six-second video clips. Developed a unique community of people who post videos that are often creative and funny -- and sometimes thought-provoking. What parents need to know • It's full of inappropriate videos. There's a lot of funny, clever art on Vine, but much of it isn't appropriate for kids. • There are significant privacy concerns. Video are public unless you adjust privacy settings to protect your posts; only followers will see them, and you have to approve new followers. • Parents can be star performers (without knowing). Talk about who they share in videos online too.
  20. 20. Why it’s Popular • Teens keep up with the latest styles by browsing Wanelo's "trending" feed, which shows the most popular items. • Can cultivate their own style through the "My Feed" function, which displays content from the users, brands and stores they follow. WAnt, NEed, LOve - combines shopping, fashion blogging and social networking all in one. What parents need to know • If you like it, you can buy it. • Brand Names are prominent and you must start off by following at least 3 stores and people. • A lot of mature clothing is shown on here.
  21. 21. Why it’s Popular • As an "all in one" offering it seems to be capturing teens' attention the most. • They like the fact that they have more control over ownership and copyright, since Pheed allows its users to watermark their original content. A hybrid of Facebook, Instagram, Twitter and YouTube -- except that you can require others to pay a premium to access your personal channel. What parents need to know • Users can make money by charging others a subscription fee to access their content, from $1.99 to $34.99 per view or per month. A % of all proceeds goes to Pheed. • Privacy updates being updated – but kids should be aware their posts are public by default and searchable online right now.
  22. 22. Why it’s Popular • Live Video Chat using a webcam. • Instant messaging A free (or paid) voice over the internet service that allows for instant messaging, voice calls, and video calls as well as screen sharing. You can also send and receive files. What parents need to know • Profiles are searchable and people can send contact requests. • Real names not required. • Virus and malware can be sent via files. • Pedophiles love Skype
  23. 23. Why it’s Popular • Creative tool • Fun to play • Kids like to play this with friends and build together. Minecraft is a video-game that consists of digital blocks that the player can use to create whole new worlds. Available on a variety of platforms (iPad, iPhone, Mac, PC & Xbox 360). What parents need to know • Users can actively create the setting, and the world they ‘play in’ and play with others. • Your child can connect to a server and play with other people (of all ages) playing Minecraft – even with strangers. • The game operates in four modes: Survival, Creative, Adventure and Hardcore. For young children, you NEED TO CHANGE the setting to Creative! • Some modes have lots of killing, zombies, monsters and more graphic ‘play’
  24. 24. Now that you know about these SOCIAL MEDIA CHANNELS … What can you do? • Stay Informed and Know what to discuss with your kids about the accounts and apps they may have. • Be honest as to why you are worried • Build a way your child can feel free to use the accounts and apps that are appropriate with rules you both have in place. Learn and Talk with your child
  25. 25. Next Steps for Parents Use the Internet and Google It1 Educate Yourself 2 Start the Conversation3 Listen & Be Available4
  26. 26. Staying Safe Online Privacy, Location and more…
  27. 27. PRIVACY SETTINGS • Key to who can see/access your information • Defaults are not what you want – must change them • For Minors – keep very closed. • Recommended settings – Only Friends • Means only people they have accepted as friends can view their profile and any other info as marked ‘only friends’
  28. 28. LOCATION • FACEBOOK has Extra level of location privacy for its under 18 users • Tagging of others & yourself • Turn off in Profile settings • Camera – phone settings – If turned on they can show enough for people to track you down
  29. 29. GPS on your PHONE All it takes to find someone's location based solely on a picture is the right computer program, and just a couple of minutes. How easy is it to do this? Extremely easy, If you know where to look, it's one button to hit download and you are done. A CBS TV PRODUCER decided to see just how easy it really is. She took pictures of just her face at several locations around Los Angeles. They posted them on her Twitter account, and asked a tech expert to figure out where she was. Within minutes, he told her she was shopping on Rodeo Drive, at Griffith Park and Grauman's Chinese Theater. Just by right- clicking on all of the photos, He was able to pinpoint her exact locations using GPS coordinates.
  30. 30. BAD THINGS CAN HAPPEN IF… You don’t use common sense & you share too much information • Bullying • Breaking the Law • Scams – Lost money, Accounts hacked • Employment – Hiring & Firing If you are an older teen – think hard about your actions on facebook. They can come back to haunt you one day. One study done in 2010 estimated that 8% of companies fired someone for “misuse” of social media.
  31. 31. STAYING SAFE … Is it Possible? • Do what you would in person, FACE TO FACE • Check Privacy settings and update • Limit tagging of you and others, Ensure friends ok with tagging, Remove Tags if not wanted • Once you hit share/update you can never remove it from the internet • Be Responsible in Everything YOU DO AND SAY
  32. 32. RECAP • Understand the pressures happening and the volume of messages • BE there to talk with your kids • Use this information to talk about being responsible to others online and being good digital citizens. • Start having conversations about these topics AT HOME. • Be open to helping without judgement
  33. 33. Resources http://www.stopabully.ca/ Http://www.commonsense.org http://www.childnet.com http://www.connectsafely.org http://www.cyberbullying.ca/ http://mediasmarts.ca/teacher-resources/find-lesson http://www.facebook.com/help/safety http://www.facebook.com/fbsafety http://www.facebook.com/security http://www.facebook.com/safety/groups/teens/ http://help.instagram.com/165828726894770
  34. 34. Connect with Me Facebook.com/timeontaskva @timeontaskva Linkedin.com/in/kathycolaiacovo Kathy Colaiacovo www.Social4Business.com & www.TimeonTaskVA.com
  35. 35. A big thanks to you for listening … and for continuing to listen and talk with your kids SILENT LISTEN