S4 b pres-bell_conference_sep_2011Presentation Transcript
Social Media Unleashed for Small Business
Goals for today
Benefits of using Social Media
How it will help you as a Bell Dealer/Franchise
Examples of how you would use Social Media
What kind of time needs to be invested
Ways to learn to use Social Media
Why Listen to Me? Experience
Facebook in 2006
Opened VA business in 2008
Twitter June 2008
First client from Twitter in October 2008
Networking online built a regular base of clients by May 2009.
Multi-VA firm January 2010
Where does Business come from? Built a Six figure + business using Social Media Online networking + Social Media
25% From Social Media
60% online searches
Social media marketing & networking can boost the business you have built already.
Typical comments “I saw your message on twitter about being able to assist virtually. I am looking for email management this includes booking consults.” Clients: “I had 22 people call me this month for new consults” “Yesterday two people booked appointments because they found our website” “They saw my event on Facebook and signed up, I had 67 people register for the class, 4 signed up for program.”
Benefits of a Social Media Presence
Branding & Buzz around your Business
Find & Engage Prospective clients
Promote Business events
Drive Traffic to your website
Boost your online visibility
What is Social Media? Information & content created by users via easily accessible platforms on the internet. BUT it is also Connections without Expectations
Effect on Business It is changing the steps taken by clients through the marketing funnel of business
Can now get in the middle and engage client during the consideration phase.
As they think about purchases and make decisions
After purchase to keep them loyal and satisfied.
Help them make their purchasing choices and want to choose you.
FACTS & FIGURES Canadians Are Connected
In 2010, 8 out of 10 Canadian households (79%) had access to the Internet.
More than 50% of connected households used more than one type of device to go online.
Over one-third (35%) used a wireless handheld device to access the Internet from home.
*from Stats Can 2010 Survey
FACTS & FIGURES More than 70% of households in all 4 Atlantic Provinces 2,346,286 * 0.735 *0.35 = 603,500 Atlantic Canadians with wireless device and 1.7 million w internet *from Stats Can 2010 Survey
FACTS & FIGURES FACEBOOK
750 million + active users
50% of active users log on to Facebook every day
Average user has 130 friends
Average user ‘likes’80 pages, groups and events
Over 700 billion minutes per month on Facebook
Average user creates 90 pieces of content each month
More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month.
FACTS & FIGURES TWITTER
200 million + users
3 years, 2m, 1d. Time from 1st tweet to 1 billionth
1 week. The time it now takes for users to send a billion Tweets.
182% increase in the number of users tweeting from mobile devices in the past year.
100 million + users in March 2011
2nd largest search engine in the world – after Google
May 2011 - YouTube hits 3 Billion views per day, 2 DAYS worth of video uploaded every minute
REACH MORE PEOPLE Your Clients are online and using Social Media Are you?
ENGAGE these PEOPLE
TWITTER SEARCH Advanced search on Twitter. www.search.twitter.com or Search Box Bell mobility lang:ennear:"Nova Scotia" within:100km
Results: Conversation about Bell
Engage these People Christopher MacKay is iPhone user, Designer/Artist/Photographer who lives in Sackville NB using Rogers service.
WHAT TO SAY?
Answer the original question / issue and put both people in that conversation:
SEND A TWEET BACK TO BOTH PEOPLE: @MarcGrandMaison @cbmackay We recommend using area code in contacts, so you can use that # no matter if by phone / text.
WHAT DOES THIS MEAN?
Less than 140 character reply
Less than 2 minutes to find / respond
Two people, android /iphone users with (1 w/another service provider) will see your name / twitter handle/bio
If they click your website link – you have a new visitor = more traffic
Two people will know you were being helpful
If they respond back, their contacts followers (over 1,000 combined) will also now know your name.
Nothing to do with sales – yet is all about service that can lead to sales.
What Would You DO? Just a small example of ways to connect online with people in your target market.
What you make of it and what you want to invest
Tools to help you be more effective and monitor all networks at once – www.Hootsuite.com
A dedicated person / team to monitor and use the networks
A Social Media Usage Policy: covers responses, content, tactics, followup