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How to Open a Facebook Page for Business

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Follow these steps to open a Facebook Page for your business

Follow these steps to open a Facebook Page for your business

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How to Open a  Facebook Page for Business How to Open a Facebook Page for Business Presentation Transcript

  • Setup a Facebook Page for your Business
    1
  • Facebook Page Setup
    October 8, 2010
    # 1 Rule
    Open under your existing personal facebook account.
    DO NOT open as a business profile for the owner of the account.
    Here is their warning if you try:
    Facebook profiles are meant to represent a single individual. Organizations of any type are not permitted to maintain an account under the name of their organization. We have created Facebook Pages to allow organizations to have a presence on Facebook. These Pages are distinct presences, separate from user profiles, and optimized for an organization’s needs to communicate, distribute information/content, engage their fans, and capture new audiences virally through their fan’s recommendations to their friends. Facebook Pages are designed to be a media rich, valuable presence for any artist, business or brand.
    If you create a profile for your business, your account may be disabled for violating our Terms of Use. If you have questions about how to best leverage your Facebook Page, please check out our Insider’s Guide or FAQ.
  • Type of Page to Open
    October 8, 2010
    Many options available – each will determine the info you can see on the page’s info tab.
    Local, Professional Service
    • Use if you have hours of business to enter and then can enter company info as well
    Brand/Organization
    • Use if you do not have hours of business
    • Has more options for company info
    • You can experiment with type of pages that may fit your type of business
  • Choosing Page Name
    November , 2010
    • Be Smart in choosing your page name
    • CANNOT edit the page name
    *Can change now if under 100 LIKES*
    • Indexed by Search Engines
    • Look to the Future and possible changes with your business
    Time on Task Va vs. Time on Task VA – Social Media Virtual Assistant
    Jane Doe ReMAX Realty vs. Jane Doe – Real Estate Agent
  • Info Tab and Profile Picture
    October 8, 2010
    Info tab - Fill out completely- Keywords to describe your company and products/services  Profile pic
    - You can use your logo or- Image up to 180 pixels wide by 540 pixels long - Edit thumbnail so it shows up as best as possible on all wall posts
  • Facebook Username
    October 8, 2010
    • Book username once you have 25 people who have ‘liked’ your page
    • Use a short url prior to that (bit.ly or tiny.url)
    • Pick a version of your business name – but short
    To book your username sign in to facebook and go to – www.facebook.com/username
    * Make certain you have done the same for your personal profile too.
  • Facebook Landing Tab
    October 8, 2010
    • Also known as a Welcome Page on Facebook
    • Uses Static FBML Application (Will be changing in 2011 to iFrames setup but according to Facebook any FBML tabs will; be supported going forward just no new ones can be created)
    • Requires skill using html and photo editing (Hire someone if you need help)
    • Landing tabs have 40% more conversion to LIKEs that pages without
    • Showcase your business and why people should connect
    • Visually appealing sales page
    • Include your Elevator Speech
  • Change where people land.
    Change settings on the page so that people not connected to the page already, coming in will land on your welcome tab & so Fans can post on the wall. If no Landing tab then use the INFO tab and fill out telling people why they should connect to your page.
    Click on the options button, then settings then change:
    1. Default landing tab to Welcome
    2. Default view to Posts by Page and Fans.
    October 8, 2010
  • October 8, 2010
  • Sample Landing Pages
    October 8, 2010
  • Facebook Blog Import
    October 8, 2010
    A Blog is important to your Virtual Assistant business – if not already doing this you should consider blogging. Speak to your typical clients and write about how you help clients.
    Can Import a blog or any feed to a facebook page via:
    • Notes Application
    • RSS Graffiti Application
    • Networked Blogs
  • USE IT
    October 8, 2010
    • Now that you have the Page – do NOT leave it alone or forget about it. Use it and post new information, talk to people, encourage them to talk to you.
    • Respond to comments!!!!
    • Provide some info or tips that show a bit of what you do so people can learn your skills or products.