Crowdfundsw1 launch event 21.03.12

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CrowdfundSW1 launched a new initiative to help support local charities and community groups by providing them with a platform to promote their projects and increase awareness at Microsoft HQ in London Victoria on 21 March 2012. The aim is to enable funding to reach into the heart of the local community where it is most needed.

This is the first crowd funding platform in the world to focus on fundraising for grassroots charities in a specific locality. The event (organised by CrowdfundSW1, Microsoft and Time & Talents Westminster) will be hosted by Steven D'Souza, internationally renowned speaker and author of the bestselling book Brilliant Networking.

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  • Henry Hemming in his book ‘Together’ asks the question, what happens when a group of people decide to work towards the same dream? Why is it that when we come together in small groups we are so much more than the sum of our parts? From bee keepers, reading groups, choirs, WIs, knitting circles, flash mobbers, Young farmers and community change agents- he argues that all these groups have one thing in common; they have experienced a nationwide surge in 21st century UK but hardly anyone knows about it. For me this is a challenge to the myth that we are becoming a much lonelier society and his work offers a very different way of seeing society today. Perhaps our society is not ‘broken’ and instead of experiencing community in the traditional ways, we are finding it in small groups of people, bound together by a common interest or concern. Community is often characterised through the English village- knowing the people on your street and being connected to a particular place. Hemming argues that this idea is archaic and is holding us back. It is possible to know very few people on your street bt to experience a great sense of community through the groups you are involved in. Research shows we become healthier and happier when we come together as a group, it often saves us money, we can achieve more together than on our own, it gives us a sense of belonging, and most of all we can make a difference to causes that matter to us. Harnessing Technology we can achieve global scale to make a local impact. An example is Avaaz.org which has close to 14million members that campaign via petition or action for causes ‘people-powered politics for decision making everywhere’. Members are polled for what action or causes they wish to support and since their launch in 2007 71 million actions have been taken across 193 countries with members in. So today we are going to here about six organisations, and how each of us can play our part in the power of coming together.
  • Louise Jury article:Social networking sites have often been blamed for having a negative impact on the reading habits of Londoners.When an independent bookstore in Wood Green hit financial difficulties, Twitter and Facebook came to the rescue.Simon Key, 43, and Tim West, 49, the owners of the Big Green Bookshop, sent out emergency tweets and Facebook posts pleading for help to solve their £60,000 debt crisis. It prompted an extraordinary response, with hundreds of new customers visiting the shop and “staggering” online sales.A series of fundraising events were also organised, including readings by writers such as Will Self and Mark Billingham. A party is planned at the shop on Saturday to celebrate clearing its debts
  • 90 days from November to end of January to raise £5000 for our Community Cafe in Haringey.Peoplefund.it = A new crowdfunding site set up by KEO films, the production company behind River Cottage - an obvious foodie link for us to want to develop. We were one of their launch projects and it was also our first crowdfunding attempt so a real unknown all round - a major caveat here is also that if we didn't reach our target of £5000 we didn't get ANYTHING!Had to make a video and write a bit about our project, and have different 'pledges' - amounts of money that come with a reward - e.g. £30 = a FoodCycle t-shirt, £100 2 tickets to a VIP dinner at the cafe, £15 for a cookbook, etc.We were on just £2000 with 5 days to go but did a manic final push and built momentum on twitter and made it to £5000 with a day to spare - woohoo!Top tips:1. Try, try, and try again. We changed our copy, photos, pledges and video in an attempt to finally crack it. Be persistent but not too annoying!2. Momentum really counts. When people see they're part of something that's really taking off then it means a lot more - no-one wants to be the first person but if they know their friends have and they see their friends tweet/facebook post about it then they might well donate. So try to build up momentum over a set time period - targets over a set time frame.3. Try to offer something in return, some sort of incentive (easier for some organisations than others) - and engage with people who are donating/telling people about you - that way you can turn donors into supporters who get their contacts to donate too!4. Different methods will work for different organisations - we had an existing band of core twitter followers who got the ball rolling and allowed us to reach out to new groups. Facebook wasn't really of any help to us during the campaign - we just did it on twitter. We also didn't use the real world at all - which might be something that would work better for others!
  • 90 days from November to end of January to raise £5000 for our Community Cafe in Haringey.Peoplefund.it = A new crowdfunding site set up by KEO films, the production company behind River Cottage - an obvious foodie link for us to want to develop. We were one of their launch projects and it was also our first crowdfunding attempt so a real unknown all round - a major caveat here is also that if we didn't reach our target of £5000 we didn't get ANYTHING!Had to make a video and write a bit about our project, and have different 'pledges' - amounts of money that come with a reward - e.g. £30 = a FoodCycle t-shirt, £100 2 tickets to a VIP dinner at the cafe, £15 for a cookbook, etc.We were on just £2000 with 5 days to go but did a manic final push and built momentum on twitter and made it to £5000 with a day to spare - woohoo!Top tips:1. Try, try, and try again. We changed our copy, photos, pledges and video in an attempt to finally crack it. Be persistent but not too annoying!2. Momentum really counts. When people see they're part of something that's really taking off then it means a lot more - no-one wants to be the first person but if they know their friends have and they see their friends tweet/facebook post about it then they might well donate. So try to build up momentum over a set time period - targets over a set time frame.3. Try to offer something in return, some sort of incentive (easier for some organisations than others) - and engage with people who are donating/telling people about you - that way you can turn donors into supporters who get their contacts to donate too!4. Different methods will work for different organisations - we had an existing band of core twitter followers who got the ball rolling and allowed us to reach out to new groups. Facebook wasn't really of any help to us during the campaign - we just did it on twitter. We also didn't use the real world at all - which might be something that would work better for others!
  • Background picture
  • I would suspect she would spontaneously combust if she actually appeared in the poster.A little bit gentlerHaving his face on a cv is his immediate concernAimee – from a high to a low in the blink of an eye
  • It’s amazing how quickly you can do something when you’re the client
  • It’s amazing how quickly you can do something when you’re the client
  • Crowdfundsw1 launch event 21.03.12

    1. 1. CrowdfundSW1 Launch Event Featuring: • Pimlico Toy Library • Caxton • South West Fest • In-Deep • The Abbey CentreTwitter hashtag: #IloveSW1
    2. 2. #IloveSW1Welcome • To the first crowd funding platform in the world to focus on fundraising for grassroots charities in a specific locality. • An exciting evening in which to discover how technology can be used to deliver innovative and impactful campaigns
    3. 3. Agenda6:05 What is CrowdfundSW1 & Why it‟s important- Cliff & Jane6:15 Microsoft: Creative Storytelling - James Hayr6:25 Featured Charities- Introduction Tweets!6:35 Crowdsourcing- People Bingo, Food and Drinks7:30 Online Fundraising Campaign- Success story- Simon Gill7:45 Logo competition7:50 Action Cards- How you can join the campaign8:00 Informal networking
    4. 4. Power of „Together‟“Extraordinary things can happenwhen networks of local people cometogether and harness technology to helpthose most in need. CrowdfundSW1 isenabling that to happen”
    5. 5. “Life is tweet as readers rescue bookshop” Evening Standard- 8th March 2012
    6. 6. “A recipe for success- Food Cycle ”http://www.peoplefund.it/foodcycle
    7. 7. “Power of connecting” • Think of blended campaigns. Eventually the best online relationships come off line. • You never know who may be able to assist you. Think broadly not only deeply. Reach out and connect. • Identify your champions and reward them! Event Tweet hashtag: #IloveSW1
    8. 8. Microsoft Advertising
    9. 9. Where are we heading?
    10. 10. The lines are blurring…if notdisappearing
    11. 11. Is there a new lineemerging? The Story Line
    12. 12. Harry Potter 7Deep Zoom – connecting fans online and offline
    13. 13. LINK
    14. 14. CrowdfundSW1 Provides charities and community groups a platform to promote their projects and ask for support from the wider community. Provides an easy way for people to make targeted donations to causes right on their doorstep.
    15. 15. South Westminster Action Network• Aims to improve services for residents living in SW1.• It brings together statutory, voluntary and business sectors to work together to provide more opportunities for residents most in need.
    16. 16. SW1: The Area Google Maps
    17. 17. Change to the landscape• Many small organisations, charities & community groups no longer get the support they need.• All competing for the same pots of funding• Told to look elsewhere – but how?• How can SWAN continue supporting the SW1 community?• Scoping exercise - Consulted with residents - Interviewed service providers, partners & key stakeholders.
    18. 18. Crowdsourcing & Crowdfunding Crowdfunding is a method of raising a relatively small amount of money from a large number of people within a defined time scale. It is a casual, yet powerful, approach based on crowd participation.
    19. 19. The Crowdfund SW1 WebsiteCrowdfund SW1 helps you to support charities and communitygroups in south Westminster. It enables you to targetdonations and support to where it is most needed, in excitingcommunity focused projects that need your help.With only a couple of clicks you can help a grass roots localproject get off the ground and make a real difference tothose it serves.www.crowdfundsw1.com
    20. 20. PartnersCrowdfund SW1 would like to thank the following partners for their support. www.theabbeycentre.org.ukA special thank you to L&Q for providing the initialstart up funding.www.lqgroup.org.uk www.sanctuary-group.co.uk/housingProviding Communication tools to the 3rd sectorwww.potentialproductions.org Social Enterprise specialising in EmployerChanging behaviour for good. Supported Volunteering.www.onedeepbreath.co.uk www.ttw.org.uk
    21. 21. Much more than a Crowdfunding Platform!• We are Local• We focus on a defined locality• We provide a full package of support• A relatively small percentage fee Charities• Support for charities throughout their campaign• Continued support after the campaign• Capacity building, Encouraging charities to use technology, sign posting to further support. Businesses - A simple CSR solution• We provide a range of options• Reporting to suit the needsStrengthening the SW1 Community
    22. 22. SW1 needs you! Whether you are an individual, an organisation, school or business, you can play a part. Does not need to be financial...
    23. 23. Featured Charities-Intro Tweets!- Each charity uses 150 characters tosummarise their work and give a quick intro
    24. 24. Crowdfund target: £6,980Pimlico Toy Library53% of children 10 minutes walk away areliving in poverty. Pimlico Toy Library makestheir life better with play opportunities & toyloan
    25. 25. In- Deep Community Task Force In-Deep is a charity run by 25 volunteers encouraging friendship for isolated older people via social breakfasts & dinners in South London Follow us: @InDeepLDNCrowdfund target: £4,200
    26. 26. Crowdfund target: £22,500 SouthWestFest@SWFest: celebrating and strengtheningcommunity life in SW1 through art,music, laughter and fun since 2004
    27. 27. Crowdfund target: £1,185Caxton Youth OrganisationCaxton Youth Organisationworks with disabled youngpeople aged 11-25 who areresident in the City ofWestminster.
    28. 28. Crowdfund target: £830 The Abbey Centre#theabbeycentre - together we are buildinga vibrant healthy active community in theheart of Westminster.
    29. 29. Duration: 40 minsCrowdsourcing ActivityPeople Bingo• Each person gets a bingo card (5 to choose from)• Cards have facts about groups• Aim is to be first person to complete card• All participants to hand cards in• Winner gets a small prize
    30. 30. Duration: 40 minsCrowdsourcing ActivityPeople Bingo• Each person gets a bingo card (5 to choose from)• Cards have facts about groups• Aim is to be first person to complete card• All participants to hand cards in• Winner gets a small prize
    31. 31. Simon GillSimon Gill,Executive Creative DirectorLBi‟s resident weirdy beardy, northern poster boy and meat-lover goes back to his roots with hisbeard up for the chop.Simon started his career in 1994, designing the UK‟s first fashion site. Since then he hastransformed three start-ups into well respected digital agencies, and won many industry awards.Educated in the UK and Germany, Simon has two degrees in Design and a PhD in Multimedia. Heloves mixing brilliant creativity with technical innovation, to create thought-provoking andbeautiful digital pieces.Follow Simon on this epic adventure and tweet your support @Beardy_walk
    32. 32. LBi campaign for Oxfam scoops Creative Showcase28/11/2011A campaign to raise money for Oxfam created by LBi Executive Creative Director Simon Gill hastaken top honours in Octobers IAB Creative Showcase award.As part of the campaign, visitors to the Man Walks into a Barber Shop website were prompted tovote for their favourite beard which Gill would then sport on a 100km non-stop walk across theYorkshire Dales. The Northern Monkey beard design was a clear winner ensuring Gill lookedsuitably silly in the Dales.The fundraising campaign captured people‟s imagination, whipped up interested and smashed theinitial fundraising target figure by a staggering 300% - and making a lot of people smile in theprocess.Praising the campaign, Sophia Amin Director of Marketing and Communications, said: "This highlypersonal campaign shows what can be done with a bit of imagination and a sense of humour. Thelearnings even from a small fundraising effort like this can be applied to bigger campaigns -creatives take note."
    33. 33. A global marketing andtechnology agency, blending insight, creativity and technology to create business value
    34. 34. A few charity campaigns
    35. 35. What did we (re)learn?• You have to do something different to get noticed• To get donations you’ve got to put something on the line• Social media gives you a big leg up• A distinct tone-of-voice adds personality• Being a bit cheeky gets you press• Charities want good stories• The press want good stories
    36. 36. And…Don’t take yourselftoo seriously
    37. 37. What can you do?• Concentrate on a good fundraising idea • Be more idea less execution• Make it social by design • So by using it people also advertise it• Use network effects • It’s about total reach• Learn and improve
    38. 38. Dawn Newton and Ella MutchCHARITY SUPPORT
    39. 39. EmployerSupportedVolunteeringCreating partnershipswith employers andcharities
    40. 40. + free supportprovided to over 60 community partnersIncluding:•Migrants resource centre•Meanwhile gardens•In-Deep•Cardinal Hume Centre•Marylebone Project•West London Day Centre•Westminster Befriend a Family•The Abbey Centre
    41. 41. MatchingNeed established for launch event support Designed opportunities & advertised to staff Time & Talents Broker supported Staff signed up to volunteer as a taskforce The project throughout the processEmployee VolunteerSupport included: event hosting, planning, agenda creation, bake sale, promotion
    42. 42. For more information Visit our stand & pickup brochure Our website: www.ttw.org.uk Email: dawn@volunteer.co.uk
    43. 43. The Bake Off
    44. 44. Let the baking begin…
    45. 45. Several emails + 13 competitive interns + a lot of cakes= £198.84
    46. 46. Cards - help us plant seeds #IloveSW1
    47. 47. Cards - help us plant seeds
    48. 48. #IloveSW1Together we can improve our community
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