Shiny Thing - iBeacon presentation from Mobile Insider Summit @Mediapost

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Watch this deck actually being presented at http://www.ustream.tv/recorded/43164186 …

Watch this deck actually being presented at http://www.ustream.tv/recorded/43164186
I was asked by the excellent folk at @Mediapost to speak on my favorite Shiny Thing in mobile. Here is a very quick intro to the iBeacon opportunity.

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Transcript

  • 1. My Shiny Thing - iBeacon Sorting the Facts from the Hype …and then realizing that all the hype may just be deserved after all
  • 2. 1 2 3 4 5 simple steps to understanding iBeacon 5
  • 3. 1 2 3 4 It’s Beacon, not iBeacon Don’t worry about the “i” It works on all devices 5
  • 4. 1 2 3 4 5 It’s a protocol, passed over a bearer These are: A small standardized data packet Bluetooth Low Energy (AKA BLE, AKA Bluetooth 4)
  • 5. 1 2 3 4 5 All a Beacon does is say “Hey, it’s me!” A Beacon device simply transmits a couple of self-identifying pieces of data It’s “the other stuff” that has to know what to do with it
  • 6. 1 2 3 4 5 You need an app to listen to a Beacon Beacons can only trigger an interaction in apps that are paired with its unique ID
  • 7. 1 2 3 4 5 Beacon, Beacon, iBeacon Beacon is a blanket term for this area of technology A Beacon is a small physical device that emits a Beacon signal iBeacon is Apple’s name for their proprietary implementation
  • 8. A Beacon can do 3 things 1.Connection When the device approaches the Beacon, it will handshake 2. Tap You can tap the device on to the Beacon to perform a specific active task, such as voucher download, competition entry etc 3. Leave area When the device loses connection to the Beacon, the app can again perform a task
  • 9. 9 So why is Beacon / iBeacon / whatever so… TOTALLY AWESOME? CLIENT LOGO
  • 10. 1. Truly location-based, individually targeted messaging for the first time ever 2. Deliver a genuine omni-channel from web to mobile to retail 3. journey, analytics True omni-channel , measuring the real-world footfall of individuals
  • 11. A new dimension to messaging relevance User profile + Retail presence Purchase history Comms schedule right now
  • 12. State driven Profile driven Calendar driven
  • 13. Providing a Connected Experience for the Connected Consumer Consumer ID and digital interactions enter the physical space
  • 14. A new connected consumer journey 1 1 2 2 3 4 Users who have been shopping online enter a store. Their shopping list has been synced to their mobile. The store can now alert them to special offers, start navigating to find the items, or make their click-andcollect order ready Beacons placed in specific locations can trigger content relevant to the items, such as instructional DIY videos, cross-sell of related items, or outfit-building tips 3 The shopper’s location can be used to summon assistants to help with selecting product etc 4 Beacons can help identify the user’s online account to facilitate seamless payments
  • 15. ? ?
  • 16. 16 So should I be using it? CLIENT LOGO
  • 17. Spotting an Opportunity A rough guide… Mobil e App + Physical Location = Beacon Opportunit y
  • 18. Changing your brand experience to accommodate Beacon Multi-channel strategy and UX design Content Creation Product enhancement and integration CRM Analytics
  • 19. 1. Truly location-based, individually targeted messaging for the first time ever 2. Deliver a genuine omni-channel from web to mobile to retail 3. journey, analytics True omni-channel , measuring the real-world footfall of individuals
  • 20. 20 Thank you! Tim Dunn Director of Strategy Isobar US @timmcdunn CLIENT LOGO