Interactive Books
Tim Demeter
Marketing Director
Little Bahalia
Publishing

©2013 Little Bahalia Publishing LLC. littlebah...
Little Bahalia
Publishing

We make interactive storybook apps
We are a creative company, not developers

Four currently av...
We make interactive storybook apps
However…
The things we’ll cover today will work for ANY
type of animated app, not just ...
My
story...
I come from
Comic Books
Misfit-Media
Graphic Smash
Clickwheel
Kabuki Robot

(and a little bit of consulting
fo...
Animation without a studio!

©2013 Little Bahalia Publishing LLC. littlebahalia.com
The online marketplace means new opportunities for distribution.

©2013 Little Bahalia Publishing LLC. littlebahalia.com
Emerging technology means you don’t need a
fortune.
MacPro $2169 + Maya $3675 = $5844
ipad $499 + Demibooks Composer Pro $...
…for more than 700 years, artists, philosophers, scientists,
and book designers have tried to challenge the book's
bibliog...
©2013 Little Bahalia Publishing LLC. littlebahalia.com
©2013 Little Bahalia Publishing LLC. littlebahalia.com
©2013 Little Bahalia Publishing LLC. littlebahalia.com
©2013 Little Bahalia Publishing LLC. littlebahalia.com
©2013 Little Bahalia Publishing LLC. littlebahalia.com
©2013 Little Bahalia Publishing LLC. littlebahalia.com
©2013 Little Bahalia Publishing LLC. littlebahalia.com
interactive books

©2013 Little Bahalia Publishing LLC. littlebahalia.com
©2013 Little Bahalia Publishing LLC. littlebahalia.com
What is an e-book?

©2013 Little Bahalia Publishing LLC. littlebahalia.com
What is an ENHANCED e-book?

©2013 Little Bahalia Publishing LLC. littlebahalia.com
What is a book app?

©2013 Little Bahalia Publishing LLC. littlebahalia.com
WARNING:

technology glossary
technology glossary
formats
e-Book
ePUB is a free and open ebook
standard by the International Digital
Publishing Forum (IDPF).
Files have the...
Motion Comics
Comics with limited interactivity,
animation and sound.
Originally created because iTunes
didn’t support PDF...
Examples!

©2013 Little Bahalia Publishing LLC. littlebahalia.com
Questions?

©2013 Little Bahalia Publishing LLC. littlebahalia.com
Where do digital books come from?

©2013 Little Bahalia Publishing LLC. littlebahalia.com
traditional
publishers

kids’ app
developers

“born-digital”
publishers

Abrams, Chronicle Books, Simon &
Schuster, Harper...
I have an idea for an interactive book.
What do I do?
What do I do?

©2013 Little Bahalia Publishing LLC. littlebahalia.co...
interactive books
•

Are tactile; invite reader participation

•

Cry out for sound or movement

•

Are not gimmicky

•

D...
What’s the process for making a book app?

©2013 Little Bahalia Publishing LLC. littlebahalia.com
success factors
•

Beautiful and well written

•

Aware of the possibilities, yet not exploitative

•

Edited, tested and ...
Using DemiBooks Composer
to create animation.

©2013 Little Bahalia Publishing LLC. littlebahalia.com
format your art

©2013 Little Bahalia Publishing LLC. littlebahalia.com
Get out of the paper
mentality!

©2013 Little Bahalia Publishing LLC. littlebahalia.com
©2013 Little Bahalia Publishing LLC. littlebahalia.com
create and save different states of an element

layer everything! (and name your layers!)

©2013 Little Bahalia Publishing...
©2013 Little Bahalia Publishing LLC. littlebahalia.com
If you’re working from flat art
learn to love the pen tool.
(Or tolerate using it a whole lot.)

©2013 Little Bahalia Publ...
©2013 Little Bahalia Publishing LLC. littlebahalia.com
©2013 Little Bahalia Publishing LLC. littlebahalia.com
©2013 Little Bahalia Publishing LLC. littlebahalia.com
©2013 Little Bahalia Publishing LLC. littlebahalia.com
©2013 Little Bahalia Publishing LLC. littlebahalia.com
©2013 Little Bahalia Publishing LLC. littlebahalia.com
©2013 Little Bahalia Publishing LLC. littlebahalia.com
©2013 Little Bahalia Publishing LLC. littlebahalia.com
©2013 Little Bahalia Publishing LLC. littlebahalia.com
image size protips

©2013 Little Bahalia Publishing LLC. littlebahalia.com
File Format Tips
• Create all files at 2x the final size (for retina screens)
• All frames within an animated element MUST...
File Format Tips
iPad cannot render compressed images (png and jpg)
without decompressing them.
- Therefore, smaller file ...
File Formatting Tips
•iPad stores textures/imagery using the Power of Two:
1, 2, 4, 8, 16, 32, 64, 128, 256, 512, 1024,
20...
•For example, if an image is 257x514, trim it to 256x512.

The extra 3 pixels
will save you 1.5 MB!

©2013 Little Bahalia ...
All that and we haven’t even opened Composer yet???
Questions about file formatting?

©2013 Little Bahalia Publishing LLC....
Yep. All that gets real easy once you’ve done it a few
though.

©2013 Little Bahalia Publishing LLC. littlebahalia.com
NOW it’s time for Composer…

©2013 Little Bahalia Publishing LLC. littlebahalia.com
Questions?
Questions later? - getsatisfaction.com/demibooks

©2013 Little Bahalia Publishing LLC. littlebahalia.com
Alternative Tools

©2013 Little Bahalia Publishing LLC. littlebahalia.com
Kwiksher
Desktop
Software
iOS and
Android
More
powerful,
more difficult

©2013 Little Bahalia Publishing LLC. littlebahali...
Adobe InDesign
CRAZY expensive - requires on-going subscription
Really meant for a monthly ebook publication
Does not make...
Powerful animation tools • Limited Interactivity
• HTML5 works on most devices
©2013 Little Bahalia Publishing LLC. little...
©2013 Little Bahalia Publishing LLC. littlebahalia.com
What is Gamification?
Wikipedia says:
Gamification is the use of game thinking
and game mechanics to engage users in
solvi...
©2013 Little Bahalia Publishing LLC. littlebahalia.com
What is Gamification?
Tim says:
Gamification is the use of “video game style
elements” outside of what you’d typically thi...
How can I use it?
•

Are not gimmicky!!

•

Invite deeper participation or “replay value”

•

Offer user rewards or unlock...
©2013 Little Bahalia Publishing LLC. littlebahalia.com
My App is all done!

Now what..?

©2013 Little Bahalia Publishing LLC. littlebahalia.com
©2013 Little Bahalia Publishing LLC. littlebahalia.com
©2013 Little Bahalia Publishing LLC. littlebahalia.com
Questions about getting onto App Stores?

©2013 Little Bahalia Publishing LLC. littlebahalia.com
This is all too good to be true..?

©2013 Little Bahalia Publishing LLC. littlebahalia.com
It is.
•

Formatting challenges for different hardware

•

Discoverability challenges

•

Software limitations

•

File si...
Creative thinking can get you around those challenges
though. Newspaper strips were done in three boxes. Our
limitations a...
Now the hard part.

©2013 Little Bahalia Publishing LLC. littlebahalia.com
©2013 Little Bahalia Publishing LLC. littlebahalia.com
Pricing and Freemium
• Pricing is tricky…
• Most book apps are
$1.99-$3.99

• In-App purchasing is

increasing in populari...
Digital Media
•

Facebook - give them something to like and share

•

Twitter - engage your audience

•

YouTube - post tr...
Discoverability
•

Over 1 million apps in the Apple App Store

•

You’re competing vs. all forms of app entertainment (gam...
PR
•

Do it yourself

•

Use your free download codes for press

•

(Update your app for more download codes)

•

Choose m...
Crowdsourcing
•

Don’t do it unless you REALLY need it.

•

Going to the crowdsourcing well too often rarely works

•

Cle...
Marketing Questions?

©2013 Little Bahalia Publishing LLC. littlebahalia.com
Are digital books inevitable?

©2013 Little Bahalia Publishing LLC. littlebahalia.com
(Source: USA TODAY, OCT 2013)
©2012 Little Bahalia Publishing LLC. littlebahalia.com
(Source: USA TODAY, OCT 2013)
©2012 Little Bahalia Publishing LLC. littlebahalia.com
(Source: USA TODAY, OCT 2013)
©2012 Little Bahalia Publishing LLC. littlebahalia.com
(Source: USA TODAY, OCT 2013)
©2012 Little Bahalia Publishing LLC. littlebahalia.com
So this is
happening:
Over the last two years, the shift has been drastic. Among
children under 2, the survey found, 38 pe...
So yes, I think this stuff is inevitable.

©2013 Little Bahalia Publishing LLC. littlebahalia.com
These are all just guidelines.
These tools are waiting for someone to do something with
them that hasn’t been done yet.
Go...
Questions about anything?
Anything we didn’t cover you’re wondering about?
Anything we didn’t cover you’re wondering about...
©2013 Little Bahalia Publishing LLC. littlebahalia.com

@ timdemet
er
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Animae caribe 02

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Animae caribe 02

  1. 1. Interactive Books Tim Demeter Marketing Director Little Bahalia Publishing ©2013 Little Bahalia Publishing LLC. littlebahalia.com
  2. 2. Little Bahalia Publishing We make interactive storybook apps We are a creative company, not developers Four currently available on the app store Astrojammies A Troop is a Group of Monkeys A Shiver of Sharks Teeny Tiny Trucks
  3. 3. We make interactive storybook apps However… The things we’ll cover today will work for ANY type of animated app, not just kid stuff.
  4. 4. My story... I come from Comic Books Misfit-Media Graphic Smash Clickwheel Kabuki Robot (and a little bit of consulting for Marvel) ©2013 Little Bahalia Publishing LLC. littlebahalia.com
  5. 5. Animation without a studio! ©2013 Little Bahalia Publishing LLC. littlebahalia.com
  6. 6. The online marketplace means new opportunities for distribution. ©2013 Little Bahalia Publishing LLC. littlebahalia.com
  7. 7. Emerging technology means you don’t need a fortune. MacPro $2169 + Maya $3675 = $5844 ipad $499 + Demibooks Composer Pro $10 = $509 ©2013 Little Bahalia Publishing LLC. littlebahalia.com
  8. 8. …for more than 700 years, artists, philosophers, scientists, and book designers have tried to challenge the book's bibliographic boundaries. They have added flaps, revolving parts, and other movable pieces to enhance the text. — Ann Montanaro, “A Concise History of Movable and Pop-up Books.” — Ann Montanaro, “A Concise History of Movable and Pop-up Books.” — Ann Montanaro, “A Concise History of Movable and Pop-up Books.” ©2013 Little Bahalia Publishing LLC. littlebahalia.com
  9. 9. ©2013 Little Bahalia Publishing LLC. littlebahalia.com
  10. 10. ©2013 Little Bahalia Publishing LLC. littlebahalia.com
  11. 11. ©2013 Little Bahalia Publishing LLC. littlebahalia.com
  12. 12. ©2013 Little Bahalia Publishing LLC. littlebahalia.com
  13. 13. ©2013 Little Bahalia Publishing LLC. littlebahalia.com
  14. 14. ©2013 Little Bahalia Publishing LLC. littlebahalia.com
  15. 15. ©2013 Little Bahalia Publishing LLC. littlebahalia.com
  16. 16. interactive books ©2013 Little Bahalia Publishing LLC. littlebahalia.com
  17. 17. ©2013 Little Bahalia Publishing LLC. littlebahalia.com
  18. 18. What is an e-book? ©2013 Little Bahalia Publishing LLC. littlebahalia.com
  19. 19. What is an ENHANCED e-book? ©2013 Little Bahalia Publishing LLC. littlebahalia.com
  20. 20. What is a book app? ©2013 Little Bahalia Publishing LLC. littlebahalia.com
  21. 21. WARNING: technology glossary technology glossary
  22. 22. formats e-Book ePUB is a free and open ebook standard by the International Digital Publishing Forum (IDPF). Files have the naming extension .epub. Designed for reflowable content. eBooks can be read on any reader device, such as the Nook, or Sony Reader. Kindle uses k8 ©2013 Little Bahalia Publishing LLC. littlebahalia.com “Enhanced” e-Book ePub format now allows for rich media to be inserted, such as animations, sounds, and video. Considered the “in-between” solution because it provides a degree of rich media while still playing on reader devices. Can be found in Apple’s iBook store or the Kindle store. Interactivity very limited. Book Apps Stand-alone “Book App” Apps, short for “applications,” are mini software programs all on their own, designed to play independently on a device such as the iPad. The sky is the limit: 3D effects, animation, game functions, sound and video are all possible. Will often play on smartphones and Internet browsers as well.
  23. 23. Motion Comics Comics with limited interactivity, animation and sound. Originally created because iTunes didn’t support PDF. Level of interactivity is usually more in line with an enhanced eBook. Sometimes they’re built to play like a feature and have no user interaction. Can be read online and usually on mobile (unless its done in Flash) as well as apps like MadeFire. Also available on DVDs and Netflix. ©2013 Little Bahalia Publishing LLC. littlebahalia.com
  24. 24. Examples! ©2013 Little Bahalia Publishing LLC. littlebahalia.com
  25. 25. Questions? ©2013 Little Bahalia Publishing LLC. littlebahalia.com
  26. 26. Where do digital books come from? ©2013 Little Bahalia Publishing LLC. littlebahalia.com
  27. 27. traditional publishers kids’ app developers “born-digital” publishers Abrams, Chronicle Books, Simon & Schuster, HarperCollins, Penguin Oceanhouse Media, Callaway Digital, Nosy Crow, Night & Day Ruckus, SnappyAnt, InkPad Press, Little Bahalia, Calloway, Open Road Profile: legacy of publishing picture books for children and distributing them through mainstream retail channels. Will either hire agencies to develop high-profile titles or use inhouse resources. Profile: often started by gaming pros or other developers, these companies rely less on original content and either license characters, or use royalty-free fairy tales in the public domain. Profile: based on traditional publishing model, but look ahead to how to make best use of platforms to publish original children’s literature for digital. May also license famous characters. ©2013 Little Bahalia Publishing LLC. littlebahalia.com
  28. 28. I have an idea for an interactive book. What do I do? What do I do? ©2013 Little Bahalia Publishing LLC. littlebahalia.com
  29. 29. interactive books • Are tactile; invite reader participation • Cry out for sound or movement • Are not gimmicky • Do not draw attention to the device • Use sounds and visuals elegantly • Can be too stimulating for bedtime stories • Are best when shorter than picture books ©2012 Little Bahalia Publishing LLC. littlebahalia.com
  30. 30. What’s the process for making a book app? ©2013 Little Bahalia Publishing LLC. littlebahalia.com
  31. 31. success factors • Beautiful and well written • Aware of the possibilities, yet not exploitative • Edited, tested and revised • Great marketing • Blessing from the Book People and the Mommies of the world—helps remove the “screen stigma” • Eagerly read, and poked and punched, by kids ©2012 Little Bahalia Publishing LLC. littlebahalia.com
  32. 32. Using DemiBooks Composer to create animation. ©2013 Little Bahalia Publishing LLC. littlebahalia.com
  33. 33. format your art ©2013 Little Bahalia Publishing LLC. littlebahalia.com
  34. 34. Get out of the paper mentality! ©2013 Little Bahalia Publishing LLC. littlebahalia.com
  35. 35. ©2013 Little Bahalia Publishing LLC. littlebahalia.com
  36. 36. create and save different states of an element layer everything! (and name your layers!) ©2013 Little Bahalia Publishing LLC. littlebahalia.com
  37. 37. ©2013 Little Bahalia Publishing LLC. littlebahalia.com
  38. 38. If you’re working from flat art learn to love the pen tool. (Or tolerate using it a whole lot.) ©2013 Little Bahalia Publishing LLC. littlebahalia.com
  39. 39. ©2013 Little Bahalia Publishing LLC. littlebahalia.com
  40. 40. ©2013 Little Bahalia Publishing LLC. littlebahalia.com
  41. 41. ©2013 Little Bahalia Publishing LLC. littlebahalia.com
  42. 42. ©2013 Little Bahalia Publishing LLC. littlebahalia.com
  43. 43. ©2013 Little Bahalia Publishing LLC. littlebahalia.com
  44. 44. ©2013 Little Bahalia Publishing LLC. littlebahalia.com
  45. 45. ©2013 Little Bahalia Publishing LLC. littlebahalia.com
  46. 46. ©2013 Little Bahalia Publishing LLC. littlebahalia.com
  47. 47. ©2013 Little Bahalia Publishing LLC. littlebahalia.com
  48. 48. image size protips ©2013 Little Bahalia Publishing LLC. littlebahalia.com
  49. 49. File Format Tips • Create all files at 2x the final size (for retina screens) • All frames within an animated element MUST be the same pixel dimensions - The largest instance defines the size of all frames • Save all animation files as PNGs with transparent backgrounds • Save all files SEQUENTIALLY within an animated element in one ZIP file • Give your ZIPed animations descriptive filenames that you will remember • Aim for no more than 20MB of imagery per page ©2013 Little Bahalia Publishing LLC. littlebahalia.com
  50. 50. File Format Tips iPad cannot render compressed images (png and jpg) without decompressing them. - Therefore, smaller file sizes help the final App size but NOT memory usage - You can help manage usage by reducing pixel sizes ©2013 Little Bahalia Publishing LLC. littlebahalia.com
  51. 51. File Formatting Tips •iPad stores textures/imagery using the Power of Two: 1, 2, 4, 8, 16, 32, 64, 128, 256, 512, 1024, 2048 • Any image that exceeds a Power of Two size will use the next largest size when displayed on screen. If you have an image that is 278x523, it will be held internally as a 512x1024 sized image. ©2013 Little Bahalia Publishing LLC. littlebahalia.com
  52. 52. •For example, if an image is 257x514, trim it to 256x512. The extra 3 pixels will save you 1.5 MB! ©2013 Little Bahalia Publishing LLC. littlebahalia.com
  53. 53. All that and we haven’t even opened Composer yet??? Questions about file formatting? ©2013 Little Bahalia Publishing LLC. littlebahalia.com
  54. 54. Yep. All that gets real easy once you’ve done it a few though. ©2013 Little Bahalia Publishing LLC. littlebahalia.com
  55. 55. NOW it’s time for Composer… ©2013 Little Bahalia Publishing LLC. littlebahalia.com
  56. 56. Questions? Questions later? - getsatisfaction.com/demibooks ©2013 Little Bahalia Publishing LLC. littlebahalia.com
  57. 57. Alternative Tools ©2013 Little Bahalia Publishing LLC. littlebahalia.com
  58. 58. Kwiksher Desktop Software iOS and Android More powerful, more difficult ©2013 Little Bahalia Publishing LLC. littlebahalia.com
  59. 59. Adobe InDesign CRAZY expensive - requires on-going subscription Really meant for a monthly ebook publication Does not make apps ©2013 Little Bahalia Publishing LLC. littlebahalia.com
  60. 60. Powerful animation tools • Limited Interactivity • HTML5 works on most devices ©2013 Little Bahalia Publishing LLC. littlebahalia.com
  61. 61. ©2013 Little Bahalia Publishing LLC. littlebahalia.com
  62. 62. What is Gamification? Wikipedia says: Gamification is the use of game thinking and game mechanics to engage users in solving problems. Gamification is used in applications and processes to improve user engagement, return on investment, data quality, timeliness, and learning. ©2013 Little Bahalia Publishing LLC. littlebahalia.com
  63. 63. ©2013 Little Bahalia Publishing LLC. littlebahalia.com
  64. 64. What is Gamification? Tim says: Gamification is the use of “video game style elements” outside of what you’d typically think of as a video game. It’s a fancy form of interactivity based on the notion of challenges and rewards. Apple prefers gamification in apps. ©2013 Little Bahalia Publishing LLC. littlebahalia.com
  65. 65. How can I use it? • Are not gimmicky!! • Invite deeper participation or “replay value” • Offer user rewards or unlockables • Use points or currency • Invite personalization • Add value • Appeal to reluctant readers ©2013 Little Bahalia Publishing LLC. littlebahalia.com
  66. 66. ©2013 Little Bahalia Publishing LLC. littlebahalia.com
  67. 67. My App is all done! Now what..? ©2013 Little Bahalia Publishing LLC. littlebahalia.com
  68. 68. ©2013 Little Bahalia Publishing LLC. littlebahalia.com
  69. 69. ©2013 Little Bahalia Publishing LLC. littlebahalia.com
  70. 70. Questions about getting onto App Stores? ©2013 Little Bahalia Publishing LLC. littlebahalia.com
  71. 71. This is all too good to be true..? ©2013 Little Bahalia Publishing LLC. littlebahalia.com
  72. 72. It is. • Formatting challenges for different hardware • Discoverability challenges • Software limitations • File size is your enemy • large, clunky apps get bad reviews • You take up too much room you get deleted ©2013 Little Bahalia Publishing LLC. littlebahalia.com
  73. 73. Creative thinking can get you around those challenges though. Newspaper strips were done in three boxes. Our limitations are nothing. ©2013 Little Bahalia Publishing LLC. littlebahalia.com
  74. 74. Now the hard part. ©2013 Little Bahalia Publishing LLC. littlebahalia.com
  75. 75. ©2013 Little Bahalia Publishing LLC. littlebahalia.com
  76. 76. Pricing and Freemium • Pricing is tricky… • Most book apps are $1.99-$3.99 • In-App purchasing is increasing in popularity dramatically • ‘Freemium’ • Free apps can serve as great advertising for other products or services ©2013 Little Bahalia Publishing LLC. littlebahalia.com
  77. 77. Digital Media • Facebook - give them something to like and share • Twitter - engage your audience • YouTube - post trailers • Website - your storefront • SEO - build your store in the right neighborhood • Advertise - PPC, Project Wonderful, Link Trading ©2013 Little Bahalia Publishing LLC. littlebahalia.com
  78. 78. Discoverability • Over 1 million apps in the Apple App Store • You’re competing vs. all forms of app entertainment (games, etc.) • Discoverability is your biggest challenge • Featured Apps have a MUCH higher chance of success • Get reviewed, on the App Store, online, off line • Get downloads - giving your app away for a short period can increase sales in the long run • Cross promote with other apps ©2013 Little Bahalia Publishing LLC. littlebahalia.com
  79. 79. PR • Do it yourself • Use your free download codes for press • (Update your app for more download codes) • Choose media that will cover you • Build relationships with bloggers and editors • Volume, volume, volume (most people will ignore you) ©2013 Little Bahalia Publishing LLC. littlebahalia.com
  80. 80. Crowdsourcing • Don’t do it unless you REALLY need it. • Going to the crowdsourcing well too often rarely works • Clearly explain what the funds are for • Launch a campaign after you already have an audience • Promote until it hurts and then promote some more • Get your rewards out ON TIME! ©2013 Little Bahalia Publishing LLC. littlebahalia.com
  81. 81. Marketing Questions? ©2013 Little Bahalia Publishing LLC. littlebahalia.com
  82. 82. Are digital books inevitable? ©2013 Little Bahalia Publishing LLC. littlebahalia.com
  83. 83. (Source: USA TODAY, OCT 2013) ©2012 Little Bahalia Publishing LLC. littlebahalia.com
  84. 84. (Source: USA TODAY, OCT 2013) ©2012 Little Bahalia Publishing LLC. littlebahalia.com
  85. 85. (Source: USA TODAY, OCT 2013) ©2012 Little Bahalia Publishing LLC. littlebahalia.com
  86. 86. (Source: USA TODAY, OCT 2013) ©2012 Little Bahalia Publishing LLC. littlebahalia.com
  87. 87. So this is happening: Over the last two years, the shift has been drastic. Among children under 2, the survey found, 38 percent had used mobile devices like iPhones, tablets, or Kindles — the same share as children 8 and under who had used such technology in a similar survey two years ago. Tablets, in particular, have become far more common. Forty percent of families now own tablets, up from only 8 percent two years ago. And this year’s survey found that 7 percent of the children had tablets of their own. ©2013 Little Bahalia Publishing LLC. littlebahalia.com
  88. 88. So yes, I think this stuff is inevitable. ©2013 Little Bahalia Publishing LLC. littlebahalia.com
  89. 89. These are all just guidelines. These tools are waiting for someone to do something with them that hasn’t been done yet. Go do that, please. ©2013 Little Bahalia Publishing LLC. littlebahalia.com
  90. 90. Questions about anything? Anything we didn’t cover you’re wondering about? Anything we didn’t cover you’re wondering about? Anything we didn’t cover you’re wondering about? ©2013 Little Bahalia Publishing LLC. littlebahalia.com
  91. 91. ©2013 Little Bahalia Publishing LLC. littlebahalia.com @ timdemet er
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