Connected
Generation
Presentation by Tim Davies - Practical Participation
              www.timdavies.org.uk




                    Word Cloud...
Who amongst us are already using Social
       Network Sites & How?
Survey: understanding social media...




     Web 1.0               Web 2.0
   Read internet      Read/write internet

  ...
Survey: the stats...
                                                      2007                                           ...
Survey: what are young people doing online?
www.flickr.com/photos/28859335@N00/120018144    http://flickr.com/photos/morga...
YorkBook   Signed in as LGIUALS



                                  A social network
                                  si...
YorkBook   Signed in as James
                                 Behind the scenes
                                  Social ...
Survey: exploring the sites...




(Social Network Site Jigsaws Activity)
QUICK
        QUIZ


QUIZ
What year were
Facebook and Bebo
    launched?

   •2005
How old you have to be
to have a Bebo account?


        •13
                 Source: Bebo terms and conditions
How old you should be
  before you have a
 MySpace account?

       •14
               Source: MySpace terms and conditios
Safety: thinking about safe and sound foundations




       http://www.digizen.org/socialnetworking/
Includes a full anal...
What percentage of Bebo
 users are under 18?


      •33%
             Source: Ofcom (2008) quoting Nielsen Online (2007)
What percentage of young
 people with social network
profiles have them set to be
      visible to anyone?

       •41%
  ...
What percentage of advertising
targeted at young people online is
       age-inappropriate?
(Related to gambling, sex and ...
Safety: thinking about safe and sound foundations
 It is important to have clear risk assessment for your engagement with ...
Safety: thinking about safe and sound foundations




                   Build safety in.

   We should not be scared of e...
Safety: thinking about safe and sound foundations
       Keep a separate personal profile. Do not use personal
            ...
Safety: thinking about safe and sound foundations
                        To report                            Good SNS
 I...
Strategy: how does SNS fit into our work?




      Social Networks are a part of        Social Networks offer a new set of...
Strategy: how does SNS fit into our work?




7 ways in which SNS could impact upon Careers, Advice and
                   ...
Young people are using SNS to
                         explore their interests, to find out
                         what t...
Social capital:
widening horizons &
keeping connected

          The ‘persistent weak connections’ in SNS can
           a...
Games and applications with a
message can be built for Social
       Network Sites.

They can spread from profile to
profile...
Business networking sites like LinkedIn are
    literally full of millions of career profile

 Connecting to someones profil...
Social Network Sites and tools can be used to
connect practitioners - helping you keep up to
date - and helping you find th...
Tap into ‘memes’ on networks like Twitter to
find out about ‘myfirstjob’ - or start your own
             memes and projects...
Carry out group work on a network.

                  Feed media into a network.

          Use the messaging features to ...
Scenarios: exploring how social networking fits into our work




 We used ‘The Social Network Game’ cards to explore
 diff...
Strategy: exploring how social networking fits into our work




           Put together a strategy to achieve your
       ...
Find resources, links and more at:
     www.timdavies.org.uk/l/ictceg2009

For more information, consultancy and
         ...
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Social Network Sites in Careers Education Information Advice and Guidance

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Presentation given at the ICT in Careers Advice and Guidance conference in York on the 6th March 2009.

Exploring different ways in which Social Network Sites may have a role to play in Careers Education and supporting young people to explore their future careers.

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Social Network Sites in Careers Education Information Advice and Guidance

  1. 1. Connected Generation
  2. 2. Presentation by Tim Davies - Practical Participation www.timdavies.org.uk Word Cloud of http://www.timdavies.org.uk/about Using Wordle.net
  3. 3. Who amongst us are already using Social Network Sites & How?
  4. 4. Survey: understanding social media... Web 1.0 Web 2.0 Read internet Read/write internet Social Media Social Networking
  5. 5. Survey: the stats... 2007 2008 At least Carrier Name Carrier Name Carrier Name Carrier Name Th 04/17/2008 Th 04/17/2008 Th 04/17/2008 Th 04/17/2008 3G 3G 3G 3G 60% NOKIA N95 NOKIA N95 NOKIA N95 NOKIA N95 240 X 320 240 X 320 240 X 320 240 X 320 Soft Button Soft Button Soft Button Soft Button Soft Button Soft Button Soft Button Soft Button Of young people have profiles on SNS Carrier Name Carrier Name Carrier Name Carrier Name Carrier Name Carrier Name Th 04/17/2008 Th 04/17/2008 Th 04/17/2008 Th 04/17/2008 Th 04/17/2008 Th 04/17/2008 3G 3G 3G 3G 3G 3G NOKIA N95 NOKIA N95 NOKIA N95 NOKIA N95 NOKIA N95 NOKIA N95 240 X 320 240 X 320 240 X 320 240 X 320 240 X 320 240 X 320 Soft Button Soft Button Soft Button Soft Button Soft Button Soft Button Soft Button Soft Button Soft Button Soft Button Soft Button Soft Button Mobile access to SNS grew by 855% last year Young people are spending up to 2-hours a day on SNS - and even up to 6-hours a today linked into SNS in some form... (phone, school PC, laptops etc.) Most young people have a profile on one of the ‘big three’ networks (above) - but they may also me members of different niche social networking sites - or sites that have social networking features
  6. 6. Survey: what are young people doing online? www.flickr.com/photos/28859335@N00/120018144 http://flickr.com/photos/morgantepsic/176795867/ http://flickr.com/photos/andreasnilsson1976/530776998/ Keeping in Making new Sharing content contact contacts Informal learning Hanging out Exploring identity http://flickr.com/photos/mshades/169570194/ http://flickr.com/photos/lewiselementary/152620388/ http://flickr.com/photos/loosepunctuation/959524837/
  7. 7. YorkBook Signed in as LGIUALS A social network site has a profile Survey: understanding SNS and a friends list. Because of these - everyone has a unique personal and social experience of the sites. In addition, these are rich media sharing spaces, with space for comments on everything.
  8. 8. YorkBook Signed in as James Behind the scenes Social Network Sites provide their Survey: understanding SNS users with many useful features - including action feeds of their friends activities on the network. Most networks have in-built messaging that some young people will use more than e-mail. Users have control over their privacy settings - but the controls can be confusing.
  9. 9. Survey: exploring the sites... (Social Network Site Jigsaws Activity)
  10. 10. QUICK QUIZ QUIZ
  11. 11. What year were Facebook and Bebo launched? •2005
  12. 12. How old you have to be to have a Bebo account? •13 Source: Bebo terms and conditions
  13. 13. How old you should be before you have a MySpace account? •14 Source: MySpace terms and conditios
  14. 14. Safety: thinking about safe and sound foundations http://www.digizen.org/socialnetworking/ Includes a full analysis of SNS for schools - and details of the policies and features of the key platforms.
  15. 15. What percentage of Bebo users are under 18? •33% Source: Ofcom (2008) quoting Nielsen Online (2007)
  16. 16. What percentage of young people with social network profiles have them set to be visible to anyone? •41% Source: Ofcom (2008)
  17. 17. What percentage of advertising targeted at young people online is age-inappropriate? (Related to gambling, sex and marriage, driving or medical treatments) •25% Source: Fielder et. al. 2007
  18. 18. Safety: thinking about safe and sound foundations It is important to have clear risk assessment for your engagement with SNS. The matrix below is from ‘EU Children Go Online’ research - and was used by Tanya Byron in the recent Byron Review Source: Safer Children in a Digital World, The Byron Review (DSCF 2008) Drawing on a model developed by the EUKids Online project. Hasenbrink, Livingstone, Haddon, Kirwil and Ponte, 2007
  19. 19. Safety: thinking about safe and sound foundations Build safety in. We should not be scared of engaging - but we should always build on safe and sound foundations - and we should model good practice in our own engagement with SNS.
  20. 20. Safety: thinking about safe and sound foundations Keep a separate personal profile. Do not use personal profiles for work; Check your personal profile privacy settings carefully Know when you can, and when you can’t use SNS for work Provide a way of checking that your work profile is official Record all contact with young people through SNS in line with your existing policies Know who to talk to and how to react if you have any concerns about young people’s safety
  21. 21. Safety: thinking about safe and sound foundations To report Good SNS If you have an To report illegal potential should provide immediate content (child grooming or clear links for concern about sexual abuse inappropriate reporting the safety of a images, sexual conduct inappropriate young person incitement to involving young content or contact the violence) visit people visit behaviour to police via 999. www.iwf.org.uk www.ceop.gov.uk them. Whatever you do - keep a record & talk to your line manager. Check to make sure you know what policies your organisation already has on child protection and e-safety.
  22. 22. Strategy: how does SNS fit into our work? Social Networks are a part of Social Networks offer a new set of tools for promoting and practising young people’s lives and we should be able to support them when they need it high quality work with young people Social Networking is transforming our work - and we need to be ready for it
  23. 23. Strategy: how does SNS fit into our work? 7 ways in which SNS could impact upon Careers, Advice and Guidance
  24. 24. Young people are using SNS to explore their interests, to find out what they are into, and to discover new passions. Hanging out, Messing about, Geeking out. http://digitalyouth.ischool.berkeley.edu/
  25. 25. Social capital: widening horizons & keeping connected The ‘persistent weak connections’ in SNS can act as career-finding social capital for young. Linking outside their usual networks can widen horizons. But staying in touch, through SNS, with all the day-to-day actions of friends from home when going off to Uni may be a mixed blessing...
  26. 26. Games and applications with a message can be built for Social Network Sites. They can spread from profile to profile and provide fun ways to explore serious issues. This is alterego.tv by neontribe.co.uk Creating opportunities through applications
  27. 27. Business networking sites like LinkedIn are literally full of millions of career profile Connecting to someones profile can give you an instant career case study - and the chance to get into dialogue around industries and careers.
  28. 28. Social Network Sites and tools can be used to connect practitioners - helping you keep up to date - and helping you find the expertise within your networks for particular tasks.
  29. 29. Tap into ‘memes’ on networks like Twitter to find out about ‘myfirstjob’ - or start your own memes and projects. You could use Twitter to show ‘a day in the life’ or to talk direct with people in the world of work.
  30. 30. Carry out group work on a network. Feed media into a network. Use the messaging features to stay in touch with young people. Outreach, interaction and engagement using SNS tools
  31. 31. Scenarios: exploring how social networking fits into our work We used ‘The Social Network Game’ cards to explore different ways of engaging with SNS. If you would like to get your own copy of the cards - contact tim@practicalparticipation.co.uk
  32. 32. Strategy: exploring how social networking fits into our work Put together a strategy to achieve your goal - using up to ‘7’ points worth of resources / approaches
  33. 33. Find resources, links and more at: www.timdavies.org.uk/l/ictceg2009 For more information, consultancy and support e-mail: tim@practicalparticipation.co.uk

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