2. • Exclusive College Football Games
• Winning Team Brands
•On-site Branding and Activation
3. College football is the world's biggest insiders' club! It’s a sport with too many traditions to count, too many colors with loyalty and
pride that bleed through, too deeply rooted of a passion to really explain. Tribes with their own rules. In the non-college world,
dressing up as a Stanford Tree - not acceptable. That and painting U of A’s ‘A’ in ASU colors is not only acceptable,
but embraced. Year to year alumnus, students, communities and surrounding businesses, get deeply involved. It is always
changing, but never changes. The same traditions; the school fight song/band, cheerleading squad, running the tunnel,
tent with the same team colors, tailgates....Whose gonna win it this year?
4. 190M
College sports
fans across America
89M
Female fans
SOURCE: ESPN SPORTS POLL (JUNE 2011) SOURCE: ESPN.COM AND CAA SPORTS STATISTICS(2011) SOURCE: SCARBOROUGH RESEARCH, MULTI-MARKET, 2013 R1
114M
College sporting
event attendees
20%
More likely earn
$100K+ annually
16%
More likely to have
a college degree
72%
Own a home
5.
6. 2013 Week 3
Games
Fresno St.
Colorado
USC
Minnesota
Washington St.
Arizona
Washington
Oklahoma
Boston College
Wake Forest
Michigan
Illinois
Michigan St.
Central Florida
Northwestern
Penn St.
RANKINGS ACCORDING TO AP TOP 25 COLLEGE FOOTBALL RANKING – WEEK 3
7. SOURCE:
2014 BTN MARKETING PRESENTATION, BTN VS. ESPN2,U
THE DIFFERENCE IS…
IT’S PERSONAL
The college experience and the season long ride
fans take not only with their team, but with each
other creates lasting memories that fans cherish for
a lifetime.
UNBREAKABLE
BONDS
8. 2.5x +70%
Less channel hopping More co-viewing amongst fans
+66% +50%
More likely to trust More likely to buy
SOURCE:
2014 BTN MARKETING PRESENTATION, BTN VS. ESPN2, ESPNU, NBCSN, CBSSN BASED ON 20
9. SURROUND THE FAN
On-Air
• Pre, In-Game, Post
• Vignettes
• :30 spot
• Special Programming
STADIUM
• Events & Hospitality
• Video
• Signage
• VIP Experiences &
Suites
• On-Field Promotion
• Product Activation
• Branded Print Materials
RETAIL
• POS
• Packaging
• Coupon Books/Flyers
DIGITAL & MOBILE
• Promotion & Advertising
• Team & League Sites & Apps
• Exclusive Content
• Email Marketing (Alumni)
• Text Campaigns
AWARDS
• Exclusive Ownable
Awards & Scholarship
Platforms & Events
RADIO
• 1,200 Stations Nationwide
• Local Personalities
• Radio Feature & Spots
SOCIAL
• Sweepstakes
• Promotion
CAMPUS
• Events
• Signage
• Product Activation
• Branded Print Materials
• Access to Alumni & Students
USE OF TEAM MARKS ACROSS ALL PLATFORMS
USE OF TEAM MARKS ACROSS ALL PLATFORMS
10. Army Black Knights
Bowling Green Falcons
Bradley Braves
Brown Bears
Bucknell Bison
Cal Poly Mustangs
Cal State Northridge Matadors
Chattanooga Mocs
Cleveland State Vikings
CSU Bakersfield Roadrunners
Duquesne Dukes
Eastern Kentucky Colonels
Fairfield Stags
Georgia Southern Eagles
Idaho Vandals
Incarnate Word Cardinals
Indiana State Sycamores
IPFW Mastodons
Long Beach State 49ers
Louisiana at Monroe Warhawks
Louisville Cardinals
Maine Black Bears
Marquette Golden Eagles
Massachusetts Amherst Minutemen
Memphis Tigers
Missouri State Bears
Monmouth Hawks
Montana Grizzlies
Montana State Bobcats
Nebraska Omaha Mavericks
New Hampshire Wildcats
Northern Illinois Huskies
Northern Iowa Panthers
Northern Kentucky Norse
Pennsylvania Quakers
Princeton Tigers
Providence Friars
Rhode Island Rams
Sacramento State Hornets
Seton Hall Pirates
SMU Mustangs
Southern Illinois Salukis
South Dakota Coyotes
South Dakota State Jackrabbits
Temple Owls
Texas State Bobcats
Toledo Rockets
UC Riverside Highlanders
UC Santa Barbara Gauchos
UT Arlington Mavericks
Xavier Musketeers
University of Wisconsin-Green Bay Phoenix
11.
12. 40
GAMES
8
GAMES
7
GAMES
35
GAMES
17
GAMES
5
GAMES
10
GAMES
13. 40 Live Games
• Chicago DMA (#3 overall)
• Detroit DMA (#11 overall)
• Minneapolis DMA (#15 overall)
• Nationally recognized football brands in
Michigan Nebraska, and Ohio State
*Networks have national distribution
14. 35 Live Games
• Los Angeles DMA (#2 overall)
• San Francisco DMA (#6 overall)
• Seattle DMA (#12 overall)
• Phoenix DMA (#13 overall)
• Nationally recognized football brands in
USC and Oregon
*Networks have national distribution
15. 17 Live Games
• Boston DMA (#7 overall)
• Washington DC DMA (#8 overall)
• Atlanta DMA (#9 overall)
• Nationally recognized football brands in
Miami and Florida State
16. 10 Live Games
• Dallas DMA (#5 overall)
• Houston DMA (#10 overall)
• Tampa DMA (#14 overall)
• Nationally recognized football brand in
San Diego State
17. 8 Live Games
• Dallas DMA (#5 overall)
• Houston DMA (#10 overall)
• Nationally recognized football brands in
Texas, and Oklahoma
18. 7 Live Games
• Dallas DMA (#5 overall)
• Houston DMA (#10 overall)
• Tampa DMA (#14 overall)
• Nationally recognized football brand in
Houston
19. 5 Live Games
• Dallas DMA (#5 overall)
• Atlanta DMA (#9 overall)
• Houston DMA (#10 overall)
• Nationally recognized football brands in
Alabama, LSU, Florida, Georgia, and
Texas A&M
