Blogging for Researchers

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Making use of blogging for researchers

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Blogging for Researchers

  1. 1. Blogging for Researchers Associate Professor Tim Crowe School of Exercise and Nutrition Sciences Deakin University tim.crowe@deakin.edu.au www.facebook.com/thinkingnutrition @CroweTim www.thinkingnutrition.com.au Nutrition @ DEAKIN 1
  2. 2. • A web log • Regular entries • Maintained by an individual or a team • Can contain links, graphics or video • Provides commentary on a theme or functions as an online diary Nutrition @ DEAKIN 2
  3. 3. Digital profile – CV building Discussion Motivation and progress tracking Research diary Why Blog? Social networking Publicity Practice for a career Academic networking Nutrition @ DEAKIN 3
  4. 4. Types of Blogs • Vanity blogs • Expert blogs • Corporate blogs • Project blogs • Blogs can overlap, evolve, change Nutrition @ DEAKIN 4
  5. 5. Blogs in Research • Often have a social function • Stimulate discussion on a theme • Bring attention to your publications • Share information among peers • Blog to a community • Team blogging • Recreational as well as academic • Link to departmental website Nutrition @ DEAKIN 5
  6. 6. Blogs are Good Digital Scholarship • • • • Disseminate from Day One Attracts other experts “Open” is king Your digital profile established Nutrition @ DEAKIN 6
  7. 7. Creating a Blog • Look at other blogs • Choose a platform https://www.udemy.com/blog/best-blogging-platform/ • Create and customise • Start posting! • Make it public Nutrition @ DEAKIN 7
  8. 8. Blog Qualities • Most recent post at the top • Often personal or subjective writing style, generally informal and conversational tone • Brevity – short, to the point posts • Links • Images • Ability for readers to leave comments Nutrition @ DEAKIN 8
  9. 9. Nutrition @ DEAKIN 9
  10. 10. Nutrition @ DEAKIN 10
  11. 11. What to Blog • Outreach to broaden science communication • Make science accessible • Engage in conversations • Become part of a community • Communicate with your subjects/public • Personal profile Nutrition @ DEAKIN 11
  12. 12. Tips for a Successful Blog • Have a focus • Make it personal • Ask questions of your audience • Engage with your community • Comment on other people’s blogs • Don’t lead with your ‘best’ material early on • Keep entries short • Link to previous blogs • Choose an update schedule and stick to it Nutrition @ DEAKIN 12
  13. 13. Costs of Blogging • Time – writing, setting up and promoting • Blogging in the ‘wrong’ mindset - being too honest can lead to trouble • Dealing with trolls • Institutional factors Nutrition @ DEAKIN 13
  14. 14. Think about your Academic Profile • Everything you write in a public blog can be seen by anyone • Think carefully about what information you want in the public domain • Does the information you are sharing belong to you? • Ask advice of your supervisor / team / collaborators before blogging Nutrition @ DEAKIN 14
  15. 15. Having a Social Media Plan • Ask who is your target audience • What form do you want your content to take? • Micro-blogging vs blog vs images • Have a content plan • Promotion • Evaluation Nutrition @ DEAKIN 15

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