Leveraging SMAC for Business Growth and Agility


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SMAC is the culmination of Social, Mobile, Analytics and Cloud. IT organizations are facing significant pressure to remain relevant by contributing to top-line growth. Line of Business (LOB) leaders are looking for ways to leverage SMAC to catapult opportunities by creating stronger relationships with existing customers and adding new customers. Cloud becomes the single largest significant level for IT organizations to pull during this evolutionary period. Organizations need to understand the value of SMAC, how to leverage it and where to get started.

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Leveraging SMAC for Business Growth and Agility

  1. 1. Leveraging SMAC for Business Growth & Agility Enterprise Cloud Forum | Monte Carlo, Monaco Tim M. Crawford | AVOA | @tcrawford 27 May 2014
  2. 2. The Anthropology of IT 2
  3. 3. Changing the Game Complexity Changing the Business Rules Business Centric 3 Source: http://www.computerhistory.org/
  4. 4. The Evolution of IT Significant Changes Through Time 4 Source: Wikipedia, Google, VMware
  5. 5. The SMAC Opportunity
  6. 6. Analytics Cloud Mobile Social All About SMAC Business-centric and customer engaging. SMAC 6
  7. 7. Social by the Numbers Instagram 200m Users 98% Mobile Pinterest 70m Users 75% Mobile LinkedIn 187m Users 41% Mobile Google + 300m Users 7% Mobile Twitter 255m Users 78% Mobile Facebook 1.2b Users 51% Mobile *Active Users
  8. 8. Social Data Streams Twitter 400m tweets per day Facebook 4.75b content items per day Facebook currently houses more than 250 petabytes of data with .5 petabytes of new data arriving every day.
  9. 9. Mobile Evolution New Technology Specialized Devices Integrated Devices
  10. 10. Growth from Mobile
  11. 11. The Data Tsunami By 2020 total data = 40zb or 5,200gb for every man, woman and child on earth The Four V’s of Data Data Gravity Automation & Visualization Internet of Things (IoT)
  12. 12. IoT’s Impact on Data 114 Boeing 787’s Globally 607 Boeing 737’s in SWA Fleet 40pb/ day 256pb/ day
  13. 13. The Cloud Lever Single largest opportunity for IT Stages of Maturity Public, Private or Hybrid? Importance of DevOps IaaS PaaS SaaS Differentiation Cost
  14. 14. Changing the Role of IT
  15. 15. IT is About Value Creation Business Centric Customers are not Internal Users IT Enables New Business Opportunities 15Source: Forbes “If I had asked people what they wanted, they would have said faster horses.” -Henry Ford
  16. 16. Customer Engagement Engaged customers purchase 70% more Personal & Specific New Methods (Social/ Mobile) Response is near real-time Balancing Automation
  17. 17. Analytics Cloud Mobile Social All About SMAC Business-centric and customer engaging. SMAC 17
  18. 18. References AVOA | http://avoa.com/ Twitter: @tcrawford Are Enterprises Prepared for the Data Tsunami? Book: the Big Switch (Nicholas Carr) Book: The Digital Edge: Exploiting Information and Technology for Business Advantage. (Mark McDonald) 18