SMAC is the culmination of Social, Mobile, Analytics and Cloud. IT organizations are facing significant pressure to remain relevant by contributing to top-line growth. Line of Business (LOB) leaders are looking for ways to leverage SMAC to catapult opportunities by creating stronger relationships with existing customers and adding new customers. Cloud becomes the single largest significant level for IT organizations to pull during this evolutionary period. Organizations need to understand the value of SMAC, how to leverage it and where to get started.