Facebook Page Updates March 2011

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Recent updates to Facebook Pages and recommendations.

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Facebook Page Updates March 2011

  1. 1. Gage Social Media Marketing Facebook Page Updates – March 2011
  2. 2. Introduction 2 • Recently, Facebook launched a new version of Pages that “will enable brands, businesses and organizations to build stronger relationships with their fans.” Pages can be upgraded now or wait until March 10th when all pages will be updated. Gage Confidential. All Rights Reserved.
  3. 3. 1) Interact as the Page 3 Now you can log in as a Page. This means you can post, comment, or like other Pages in Facebook. 1. More engagement with other brands – co-marketing 2. Expand reach and exposure to more potential fans Gage Confidential. All Rights Reserved.
  4. 4. 1) Interact as the Page – Recommendations 4 • Planned engagement with other Pages according to Content Strategy • Use Page view to nurture strategic relationships with other Pages relevant to Fans • Continue daily moderation to monitor Page-jacking and spam from competitors/other Pages Gage Confidential. All Rights Reserved.
  5. 5. 2) Pages Look Like Profiles 5 A. Photo Strip instead of tabs B. Profile Picture 180x540 (was 200x600) C. Tabs are now Lists D. “Info Blurb” gone Gage Confidential. All Rights Reserved. A D C B
  6. 6. 2) Pages Look Like Profiles – Recommendations 6 • Monitor the Photostrip for high quality images and hide/remove if needed • Update Profile Picture to new dimensions and include tagline or call-to-action with loss of “Info Blurb” • Drive people to Lists using Wall Posts Gage Confidential. All Rights Reserved.
  7. 7. 3) iFrame Applications 7 Pages now have the freedom to create applications in multiple programming languages Benefits: 1. More flexibility for custom experiences and applications 2. Ability to add tracking and analytics to custom pages Gage Confidential. All Rights Reserved.
  8. 8. 3) iFrame Applications– Recommendations 8 • Consider adding Custom Welcome Page with a clear call to action and embedded analytics • Consider iFrame Applications for Promotions, Contests, Sweeps, Surveys, and Polls Gage Confidential. All Rights Reserved.
  9. 9. 4) Engagement 9 Two big changes in engagement 1. Newsfeed default for users – brands may disappear from the fans Newsfeed 2. Inter-communication – commenting plug-in Gage Confidential. All Rights Reserved.
  10. 10. 4) Engagement – Recommendations 10 • Use the new tools. Increase the conversation happening on websites to offset the changes to the Newsfeed. • Use a social media management platform – careful management and measurement is more important • Step up efforts to win engagement – don’t disappear from the Newsfeed! Gage Confidential. All Rights Reserved.
  11. 11. 11 For more information Tim Bursch Social Media Manager Gage Marketing Group Email: tim_bursch@gage.com Twitter: http://twitter.com/timbursch Gage Confidential. All Rights Reserved.

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