Digital Tribes and the Social Web
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Digital Tribes and the Social Web

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These slides accompany a keynote speech given on June 29th at the Engaging the Digital Generation Conference at Middlesex University. Full title of the presentation is: Digital Tribes and the Social ...

These slides accompany a keynote speech given on June 29th at the Engaging the Digital Generation Conference at Middlesex University. Full title of the presentation is: Digital Tribes and the Social Web: How Web 2.0 will Transform Learning in Higher Education

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    Digital Tribes and the Social Web Digital Tribes and the Social Web Presentation Transcript

    • Digital Tribes and the Social Web:
      How Web 2.0 will Transform Learning in Higher Education
      cc Steve Wheeler, University of Plymouth, 2010
      Steve Wheeler
      University of Plymouth
      Engaging the Digital Generation Conference: University of Middlesex, London, 29 June 2010
    • Digital Tribes and the Social Web:
      How Web 2.0 will Transform Learning in Higher Education
      In the available time....
      cc Steve Wheeler, University of Plymouth, 2010
      • Transformative learning
      • Inspiration in learning
      • The Tribal Web (Web 2.0)
      • Social Web tools
      • Personalised Learning
      • Digital literacies
      cc Steve Wheeler, University of Plymouth, 2010
      Steve Wheeler
      University of Plymouth
      Engaging the Digital Generation Conference: University of Middlesex, London, 29 June 2010
      http://www.sessionmagazine.com/
    • New York c 1920
      Transformation
      cc Steve Wheeler, University of Plymouth, 2010
      http://farm3.static.flickr.com
    • Does education need transformation?
      "In large states public education will always be mediocre, for the same reason that in large kitchens the cooking is usually bad."
      ~Nietzsche
      cc Steve Wheeler, University of Plymouth, 20
      http://thescholasticdiary.wordpress.com
      Source: Chambers English Dictionary
    • It certainly needs inspiration...
      “For the first time we are preparing students for a future we cannot clearly describe.”
      –David Warlick
      cc Steve Wheeler, University of Plymouth, 2010
      http://communications.nottingham.ac.uk/podcasts/
    • One tribe or many?
      cc Steve Wheeler, University of Plymouth, 2010
      Celebration
      http://www.zimbio.com
    • Connection
      cc Steve Wheeler, University of Plymouth, 2010
      http://latimesblogs.latimes.com
    • Online, En masse
      cc Steve Wheeler, University of Plymouth, 2010
      http://steve-wheeler.blogspot.com
    • Postural echo
      =
      Identification
      cc Steve Wheeler, University of Plymouth, 2010
      http://www.leifjeffers.com
    • Tribal nature of new media
      “New media ... have made our world into a single unit...
      The world is now like a continually sounding tribal drum. Media point us away from individual man and toward tribal man.”
      ~ Marshall McLuhan (1960)
      cc Steve Wheeler, University of Plymouth, 2010
      metapedia.com
    • “A tribe needs a shared interest and a way to communicate.”
      Internet tribes
      “Twitter and blogs ... contribute an entirely new dimension of what it means to be a part of a tribe. The real power of tribes has nothing to do with the Internet and everything to do with people.”
      cc Steve Wheeler, University of Plymouth, 2010
    • Tribes
      “The internet eliminates geography. This means that there are now more tribes: smaller tribes, influential tribes, and tribes that could never have existed before.”
      ~ Seth Godin
      cc Steve Wheeler, University of Plymouth, 2010
      http://nedgrace.files.wordpress.com
    • Digital tribes and virtual clans
      There is one digital tribe ... But there are may subsets of this large digital tribe – what we can term ‘virtual clans’.
      - Wheeler (2009)
    • Wikipedians
      (Deletionism + Exclusionism) /Inclusionism =
      Darwikinism
      Survival of the fittest content
      cc Steve Wheeler, University of Plymouth, 2010
      Source: http://meta.wikimedia.org/wiki/Darwikinism
    • Flickrites and Facebookers
      cc Steve Wheeler, University of Plymouth, 2010
      http://www.travel-images.com
      http://www.coal-is-dirty.com
    • Mind tools
      Human activities are mediated by culturally established instruments such as tools and language.
      Vygotsky, L. S. (1978) Mind in Society: The development of higher psychological processes. Cambridge, MA: Harvard University Press
      cc Steve Wheeler, University of Plymouth, 2010
      http://www.phillwebb.net
    • Totems
      It is easier to project your feelings of awe towards a totem than something as complex as the tribe.
      ~ Emile Durkheim
      cc Steve Wheeler, University of Plymouth, 2010
      http://www.phillwebb.net
    • Digital Totems?
      Gathering places
      Rituals and rules
      Celebration and fun
      Transmission of customs, social mores and values (storytelling)
      = Tribal identity
      = Social networks
      cc Steve Wheeler, University of Plymouth, 2010
      Source: Wheeler (2009) Digital Tribes
      http://www.flickr.com/photos/jcbwalsh/3412625028/
    • Digital Totems
      For digital tribes ... their totems are their social networking tools within the World Wide Web.
      cc Steve Wheeler, University of Plymouth, 2010
      Source: Wheeler (2009) Digital Tribes
      http://www.faqs.org
    • “We simply have too much information and we can’t make sense of it all. It changes too quickly”.
      ~ George Siemens
      cc Steve Wheeler, University of Plymouth, 2010
      comets.iastate.edu
      Source: www.connectivism.ca/
    • Smart Mobs
      “Smart Mobs consist of people who are able to act in concert even if they don’t know each other. [They can] cooperate in ways never before possible.”
      Rheingold, H. (2002) Smart Mobs: The Next Social Revolution. Cambridge, MA: Perseus Books.
      cc Steve Wheeler, University of Plymouth, 2010
      http://www.ischool.berkeley.edu
      The ‘Thumb Tribe’ – one thumb signalling
    • Flash mobs
      cc Steve Wheeler, University of Plymouth, 2010
      http://idirekt.cz
      The power of txtingto organise collective action
    • 3 key human interaction
      characteristics...
      Cognition
      Cooperation
      cc Steve Wheeler, University of Plymouth, 2010
      Communication
    • Blog
      ... and web tools that facilitate them
      Cognition
      Social Network
      Cooperation
      cc Steve Wheeler, University of Plymouth, 2010
      Wiki
      Communication
    • DigitalNatives?
      cc Steve Wheeler, University of Plymouth, 2010
      http://tatango.com
    • What do younger learners expect?
      cc Steve Wheeler, University of Plymouth, 2010
      http://socialenterpriseambassadors.org.uk
    • anytime
      personalised
      anyplace
      cc Steve Wheeler, University of Plymouth, 2010
      http://ithalas.com
    • cc Steve Wheeler, University of Plymouth, 2009
      We are family
      http://pro.corbis.com
    • Wii are family!
      cc Steve Wheeler, University of Plymouth, 2010
      http://wiifitnessdepot.com
    • Personalisation of learning means ensuring that individual differences are acknowledged
      cc Steve Wheeler, University of Plymouth, 2010
    • You are your own ‘VLE’
      Aggregation
      Services
      Tools
      cc Steve Wheeler, University of Plymouth, 2010
      Formats
      Content
      Channels
      Networks
    • PLEs, PLNs and PWs
      Personal
      Learning
      Network
      Personal
      Learning
      Environment
      cc Steve Wheeler, University of Plymouth, 2010
      Personal
      Web
    • Digital cultural capital – Membership of the Tribe
      “Where digital communication has fractured the tyranny of distance and computers have become pervasive and ubiquitous, identification through digital mediation has become the new cultural capital”.
      - Wheeler (2009)
      cc Steve Wheeler, University of Plymouth, 2010
      http://www.coreideas.com.au/
    • Digital literacies
      Social networking
      Transliteracy
      Privacy maintenance
      Identity management
      Creating content
      Organising content
      Reusing/repurposing content
      Filtering and selecting
      Self presenting
      cc Steve Wheeler, University of Plymouth, 2010
      http://www.mopocket.com/
    • Filtering/Selecting
      Media provide selected access to the world rather than direct access to it.
      cc Steve Wheeler, University of Plymouth, 2010
      Source: Buckingham, D. (2003) Media education: Literacy, learning and contemporary culture.
      http://fotosa.ru
    • ‘Transliteracy’
      The ability to read, write and interact across a range of platforms, tools and media from signing and orality, through handwriting to digital social networks.
      cc Steve Wheeler, University of Plymouth, 2010
      Image source: unknown
    • Social tagging
      “Delicious is like a virtual fieldtrip through a library built by the recommendations of others.”
      – Chris Sessums
      cc Steve Wheeler, University of Plymouth, 2010
      http://1.bp.blogspot.com
    • Taxonomies are defined by
      the community
      Folksonomies define a
      community
      cc Steve Wheeler, University of Plymouth, 2009
    • Reuse as an art form
      “Good artists borrow, great artists steal” - Pablo Picasso
      cc Steve Wheeler, University of Plymouth, 2010
      http://blog.leniwiener.com
      Source: Martin Weller: http://nogoodreason.typepad.co.uk
    • Presentation of self in cyberspace
      ... theperformance of the self
      (Goffman)
      cc Steve Wheeler, University of Plymouth, 2010
      @timbuckteeth
    • Citizen journalism ... That’s what’s happening....
      cc Steve Wheeler, University of Plymouth, 2010
    • Self broadcasting
      ... Podcasting, video sharing, webcasting, slidecasting...
      cc Steve Wheeler, University of Plymouth, 2010
      http://www.classcaster.org
    • Managing identity
      avatar
      language
      images
      name
      personal data
      images
      interaction
      identity
      reputation
      cc Steve Wheeler, University of Plymouth, 2010
      privacy
      netiquette
      privacy
      legacy
      avatar
      interaction
      reputation
      images
      name
    • Managing identity
      language
      name
      personal data
      images
      interaction
      identity
      reputation
      cc Steve Wheeler, University of Plymouth, 2010
      privacy
      netiquette
      privacy
      legacy
      avatar
      interaction
      reputation
      images
      name
      http://i.dailymail.co.uk
    • Competition
      cc Steve Wheeler, University of Plymouth, 2010
      http://www.twilightblue.eu
    • Cooperation
      cc Steve Wheeler, University of Plymouth, 2010
      http://sites.google.com/site/dragonsrunningclubsale
    • Cooperation
      cc Steve Wheeler, University of Plymouth, 2010
      http://www.green-me.co.uk
      Collaboration
      http://sites.google.com/site/dragonsrunningclubsale
    • cc Steve Wheeler, University of Plymouth, 2010
      ... and it’s often self organised
    • How do we get people to collaborate?
      cc Steve Wheeler, University of Plymouth, 2010
      http://media1.break.com/
    • Space integration
      Community space
      Personal space
      cc Steve Wheeler, University of Plymouth, 2010
    • Wiki blog integration
      Community space
      Personal space
      Blog
      Wiki
      cc Steve Wheeler, University of Plymouth, 2010
      Reflective space
      Collaborative space
    • Wiki blog integration
      Proximal Development
      Professional ID
      Community space
      Personal space
      Blog
      Wiki
      cc Steve Wheeler, University of Plymouth, 2010
      Reflective space
      Collaborative space
      Negotiation of meaning
      Co-construction of knowledge
    • Wiki blog integration
      Creative writing
      Critical thinking
      Meta cognitive processes
      Socio cognitive processes
      (Gleaves et al, 2007)
      Blog
      Wiki
      cc Steve Wheeler, University of Plymouth, 2010
      Who I am
      What I know
      Sharing/exchanging
      Editing/modifying
      (Tu et al, 2008)
      Reflection
      Self expression
      (Brescia & Miller, 2006)
    • Connections
      “It's not what you know that counts anymore. It's what you can learn.”
      – Don Tapscott
      cc Steve Wheeler, University of Plymouth, 2009
      http://www.nationalpost.com
    • Making connections
      In connectivism, learning involves creating connections and developing a network. It is a theory for the digital age drawing upon chaos, emergent properties, and self organised learning.
      (It’s not what you know but who you know)
      cc Steve Wheeler, University of Plymouth, 2009
      Source: Wikipedia
      http://www.pestproducts.com
    • Rhizomes
      Deleuze & Guattari
      cc Steve Wheeler, University of Plymouth, 2009
      Anarchy of the Web
    • Rhizomatic learning
      cc Steve Wheeler, University of Plymouth, 2009
      http://archbold-station.org
      “...multiple, non-hierarchical entry and exit points in data representation and interpretation.”
    • Rhizomatic learning
      “A rhizomatic plant has no centre and no defined boundary; rather, it is made up of a number of semi-independent nodes, each of which is capable of growing and spreading on its own, bounded only by the limits of its habitat.”
      © Steve Wheeler, University of Plymouth, 2008
      cc Steve Wheeler, University of Plymouth, 2009
      Source: Cormier, D. (2008) http://davecormier.com/edblog/
    • Rhizomatic learning
      “In the rhizomatic view, knowledge can only be negotiated, [and is] a personal knowledge-creation process with mutable goals and constantly negotiated premises.”
      © Steve Wheeler, University of Plymouth, 2008
      cc Steve Wheeler, University of Plymouth, 2009
      Source: Cormier, D. (2008) http://davecormier.com/edblog/
    • ‘Glocalization’
      “Web2.0 is about glocalization .... making global information available to local social contexts and giving people the flexibility to find, organize, share and create information in a locally meaningful fashion that is globally accessible. […] It is about new network structures that emerge out of global and local structures”
      - danahboyd
      cc Steve Wheeler, University of Plymouth, 2010
      http://www.baoye.net
    • All learning begins when our comfortable ideas turn out to be inadequate.
      - John Dewey
      cc Steve Wheeler, University of Plymouth, 2010
      http://www.dancinghearts.org
    • Thank you!
      cc Steve Wheeler, University of Plymouth, 2010
      E: swheeler@plymouth.ac.uk
      B: steve-wheeler.blogspot.com
      T: @timbuckteeth
      Engaging the Digital Generation Conference: University of Middlesex, London, 29 June 2010
      http://www.sessionmagazine.com/
    • Steve Wheeler swheeler@plymouth.ac.uk
      University of Plymouth, United Kingdom
      This work is licensed under the Creative Commons Attribution-Non-Commercial-No Derivative Works 2.0 UK: International Licence.
      Engaging the Digital Generation Conference: University of Middlesex, London, 29 June 2010
    • Habitus
      Bourdieu: Habitus is a method of intentionally discerning and practicing a new habit
      Deleuze: Habitus denotes a self-organising system or "abstract machine" functioning on the plane of immanence