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Vancouver.com Photo Contest

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Vancouver.com 2010 Olympics photo contest Phase 1.

Vancouver.com 2010 Olympics photo contest Phase 1.

Published in: Technology, Art & Photos

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  • 1. Turn-key Hosted Photo Competition for Vancouver.com
  • 2. About Evolved Media proposes a photo contest utilizing a 3rd party application & hosting with fully integrated on-demand product merchandising & printing. All hosted directly within Vancouver.com.
  • 3. Goals We Will Achieve 1. Increased advertising revenue & Sponsorship opportunities 2. Increase time on site 3. Increase audience engagement & interactivity 4. Building an email marketing database from registered users 5. Differentiate Vancouver.com & build user-generated content “The Active Network was able to generate an additional $40,000 in revenue for their Eteamz.com site in their first quarter with our application.”
  • 4. Campaign Idea The campaign is 100% hassle free and turn-key. Built & designed to your specifications and managed from start to finish. The proposed phase 1 campaign would be a Vancouver city & Olympics photo contest catered to tourists and locals (locals most importantly to further engage them into Vancouver.com fulfilling long term goals) Including on-demand merchandising print partners Zazzle.com (shirts, mugs, posters, hats, shoes, skateboards…) and Skinit.com (cell phone, iPod, laptop protective skins) for keepsake memorabilia from this once in a life-time event!
  • 5. How It Works (assume Lady Gaga look-a-like contest) Photo & Design Competition Technology The application components are customized to fit your website and then branded to match the website’s look and feel. Users upload their best images, users vote, prizes awarded weekly (or as often as you want).
  • 6. Submission Control Control & Manage All User Submissions Administrator login to manage submissions for the campaign. Approve only the ones that fit your brand and edit or deny those that don’t.
  • 7. Campaign Merchandise Tie-in Hundreds of On-demand Product Combinations User submitted designs or photos (UGC content) can also be purchased on supporting on-demand merchandise providers (Zazzle.com & Skinit.com) through the platforms direct tie-in with revenue split back to your site.
  • 8. Campaign Distribution Social Media Integration The flash panel easily promotes distribution through your website and users social media accounts when on-demand product features are enabled. (Flash Panel Design)
  • 9. Campaign Sharing Image Profile Sharing The application has full social media integration so fans can share the contest on Facebook, MySpace, Twitter, Digg, via email, and several other popular social media networks promoting the contest and your brand.
  • 10. Possible Add-on Solution; Olympics T-Shirt Design contest (Phase 1 or 2) (Sports Illustrated Kids example)
  • 11. Campaign Management Tracking analytics Analytics are tracked through an admin console. You can view revenue, traffic, popular campaign product sales and generate reports to help track ROI against a campaign. Automation Automated processes like custom emails that are automatically sent to participants letting them know their submission was received, accepted, and the contest results.
  • 12. Proposed Pricing & Pilot Campaign flight Pilot Campaign Flight For the purpose of this initial pilot Evolved proposes a 2 month campaign flight starting January 15, 2010 and ending March 15, 2010 including lead-up and in conjunction with the Vancouver 2010 Olympic & Paralympic Games. Upfront Pricing & Set-up $4,000 initial set up & build including, designed pages & creative to match your site (wire frame mockups for approval), contest verbiage, guidelines, contest rules including T&C’s for user submissions. Everything created & hosted for a completely turn-key interactive contest Monthly License & Management Fee $2,500/month (2-5 month campaign duration) $2,000/month (6-12 month campaign duration) Includes: Application & photo hosting, modifications as needed, support, 99% uptime guarantee, monthly analytics report for site & advertisers & on- going management or changes of any kind as needed.
  • 13. Case Studies Sports Illustrated Kids
  • 14. Case Studies Eteamz August 2009 Walgreens Campaign (Eteamz.com) Snapshotz Average Time Spent = 8:09 minutes 2,445 submissions & 932,530 votes (36k votes/day)
  • 15. Tim Bieber tim@evolvedmedia.ca 604.603.6111