Turn-key Hosted Photo Competition
Evolved Media proposes a photo contest utilizing a 3rd party
application & hosting with fully integrated on-demand product
merchandising & printing. All hosted directly within Vancouver.com.
Goals We Will Achieve
1. Increased advertising revenue & Sponsorship opportunities
2. Increase time on site
3. Increase audience engagement & interactivity
4. Building an email marketing database from registered users
5. Differentiate Vancouver.com & build user-generated content
“The Active Network was able to generate an additional $40,000
in revenue for their Eteamz.com site in their first quarter with
The campaign is 100% hassle free and turn-key. Built & designed to your
specifications and managed from start to finish.
The proposed phase 1 campaign would be a Vancouver city & Olympics photo
contest catered to tourists and locals (locals most importantly to further engage
them into Vancouver.com fulfilling long term goals)
Including on-demand merchandising print partners Zazzle.com (shirts, mugs,
posters, hats, shoes, skateboards…) and Skinit.com (cell phone, iPod, laptop
protective skins) for keepsake memorabilia from this once in a life-time event!
How It Works
(assume Lady Gaga look-a-like contest)
Photo & Design Competition Technology
The application components are customized to fit your website and then branded to
match the website’s look and feel. Users upload their best images, users vote,
prizes awarded weekly (or as often as you want).
Control & Manage All User Submissions
Administrator login to manage submissions for the campaign.
Approve only the ones that fit your brand and edit or deny
those that don’t.
Campaign Merchandise Tie-in
Hundreds of On-demand Product Combinations
User submitted designs or photos (UGC content) can also be purchased on
supporting on-demand merchandise providers (Zazzle.com & Skinit.com) through
the platforms direct tie-in with revenue split back to your site.
Social Media Integration
The flash panel easily promotes distribution through your website and users
social media accounts when on-demand product features are enabled.
(Flash Panel Design)
Image Profile Sharing
The application has full social media integration so fans can share the contest
on Facebook, MySpace, Twitter, Digg, via email, and several other popular
social media networks promoting the contest and your brand.
Possible Add-on Solution;
Olympics T-Shirt Design
contest (Phase 1 or 2)
(Sports Illustrated Kids example)
Analytics are tracked through an
admin console. You can view
revenue, traffic, popular
campaign product sales and
generate reports to help track
ROI against a campaign.
Automated processes like
custom emails that are
automatically sent to participants
letting them know their
submission was received,
accepted, and the contest
Proposed Pricing & Pilot Campaign flight
Pilot Campaign Flight
For the purpose of this initial pilot Evolved proposes a 2 month campaign flight
starting January 15, 2010 and ending March 15, 2010 including lead-up and in
conjunction with the Vancouver 2010 Olympic & Paralympic Games.
Upfront Pricing & Set-up
$4,000 initial set up & build including, designed pages & creative to match
your site (wire frame mockups for approval), contest verbiage, guidelines,
contest rules including T&C’s for user submissions. Everything created &
hosted for a completely turn-key interactive contest
Monthly License & Management Fee
$2,500/month (2-5 month campaign duration)
$2,000/month (6-12 month campaign duration)
Includes: Application & photo hosting, modifications as needed, support,
99% uptime guarantee, monthly analytics report for site & advertisers & on-
going management or changes of any kind as needed.