Your SlideShare is downloading. ×
Tim Andren Social Media 102309
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

Tim Andren Social Media 102309

536
views

Published on

Tim Andren & Sally Mikhail-Bemis presentation for social media at the CAPPS and MAPCS conferences.

Tim Andren & Sally Mikhail-Bemis presentation for social media at the CAPPS and MAPCS conferences.

Published in: Business, Technology

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
536
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
9
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Social Media As easy as One – Two – Tweet!
  • 2. Goals: ·To define social media ·Explain how it evolved (so we know how to use it) ·Help you begin to apply it
  • 3. 1. What is social media?
  • 4. Simple Definition: The social internet
  • 5. Let’s get deeper…
  • 6. Tools and applications that enable connectivity and sharing.
  • 7. Social Media traits: ·Social ·Real-Time ·Shared Media ·Shared Ideas ·Computer or Phone
  • 8. A picture is worth a thousand words
  • 9.  
  • 10.  
  • 11.  
  • 12.  
  • 13.  
  • 14. Platform Names
  • 15.  
  • 16. Social Media Platform Types
  • 17. Social Network:
  • 18. Social Network: ·Connect w/ friends ·Share thoughts, ideas ·Join groups [Facebook, Myspace]
  • 19.  
  • 20. Blog:
  • 21. Blog: Social journal [Richard Branson, Huffington Post, Perez Hilton]
  • 22.  
  • 23. There’s a blog for just about every subject know to mankind, including….
  • 24. Funny cat pictures!
  • 25.  
  • 26. Micro Blog: Text and media (photos, videos) publishing to small or large groups [Twitter]
  • 27.  
  • 28. Media Sharing:
  • 29. Media Sharing: Share photos, videos, etc. [YouTube, Flickr]
  • 30.  
  • 31.  
  • 32. Other Social Media types:
  • 33. Other Social Media types: ·News ·Bookmarking ·Message Boards / Forums ·Chat / IM ·Text / SMS
  • 34. 2. How did we get here?
  • 35. How did we get here? Advent of broadband, wireless internet, laptops
  • 36.  
  • 37. How did we get here? The mobile phone and smart phone adoption
  • 38.  
  • 39.  
  • 40. How did we get here? User interface has become simpler, Google has set the standard
  • 41.  
  • 42.  
  • 43. How did we get here? Humans are social creatures. They demanded it!
  • 44. How did we get here? People have been empowered. User generated content is king. […but make it meaningful]
  • 45.  
  • 46. Social Media is the whole reason we flocked to the internet!
  • 47. 3. Why is social media important to you?
  • 48. Why is social media important to you? People are using their computers for entertainment. [Hulu, YouTube, Facebook Updates, etc.]
  • 49.  
  • 50. Why is social media important to you? People have been working, networking, publishing, researching and just about everything else on their computers for years…
  • 51. … the difference now is that they're connected and creating their own media. [Hint: Huge career ed opportunity here]
  • 52. Therefore, the old advertising model has changed
  • 53. Why is social media important to you? You can’t just rely on TV/Radio/Print any more.
  • 54. Facebook is nearing 100 Million users in the U.S. alone!
  • 55.  
  • 56. Linkedin just reached over 50 Million users worldwide
  • 57. Social Media is where the eyeballs are
  • 58. Social Media is where the eyeballs are …and it’s still growing.
  • 59. Let’s get human …from eyeballs to faces
  • 60.  
  • 61. Social Media Marketing Spend to Hit $3.1 Billion by 2014 Source: Forrester Research, Inc.
  • 62.  
  • 63. 4. How are companies using social media?
  • 64. Pearson Story: How we use Social Media to leverage our Brand
  • 65. Reinvent our business and recognized that people are shifting the way they discuss, read and share news and information
  • 66. Begin with connecting at conferences in a way different than Pearson has in the past
  • 67. One-on-One relationships are more powerful than not sharing. People want to see inside the company and learn more about their people and products.
  • 68. Pearson used Social Media to “Personalize” who we are (videos) and draw folks to our booth at CCA conference
  • 69.  
  • 70. Pearson at CCA: Pre Event postcard/Tweets during conference/WII Fit/Prize Winners
  • 71.  
  • 72. Stay Connected and Build Community
  • 73.  
  • 74. Work backwards
  • 75. Work backwards Listen don't push!
  • 76.  
  • 77. Listening allows you to: ·conduct a focus group ·test products ·get participation in building
  • 78. 5. How can social media be used in education?
  • 79. Think of social media as a 'communications tool' for your company
  • 80. Other Social Media uses: -Marketing -Admissions -Financial Aid -Academics -Career Services
  • 81. Social media ideas in Marketing
  • 82. Marketing Ideas: Idea #1 Post about relevant career trends in the news: CNN.com reported that Telecom Network Engineers has 53% job growth over the next 10 years
  • 83. Marketing Ideas: Idea #2 Uploading graduate testimonials to YouTube, Facebook, etc.. Don’t forget to get your waiver!
  • 84. Social media ideas in Admissions
  • 85. Open House Idea: Branford Hall Career Institute tweets: “We’ll be hosting an Open House this Saturday from 9 am – 12pm #branfordhall”
  • 86. Social media ideas in Financial Aid
  • 87. Financial Aid idea: Your school can broadcast important info “The new financial aid award year will be starting July 1. Stop by to pick up your new FAFSA. #yourschool”
  • 88. Social media ideas in Academics/Education
  • 89. Academics/Education ideas: -Posting relevant videos to YouTube, TeacherTube, etc. -Use of channels -Communicate about campus happenings
  • 90. Social media ideas in Career Services
  • 91. Career Services idea #1: “Employer fair this Friday at DCU. Stop by for resume tips and freshen up on your interviewing skills. #careered”
  • 92. Career Services idea #2: Use LinkedIn to connect with employers.
  • 93. Social media Humans doing what they do best.
  • 94.  
  • 95. Tim Andren – Vice President 360 Strategic Marketing [email_address] Sally Bemis – President 360 Strategic Marketing [email_address]