100 Years to IBM
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100 Years to IBM

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100 Years to IBM 100 Years to IBM Presentation Transcript

  • 1
  • Strategy for IBM at 1001. Sharpen understanding and appreciation of the modern IBM with the stakeholders we value.2. Use IBM’s history of impact in the world as credentials to shape these constituents’ view of the future on key strategic issues.3. Strengthen existing relationships and cultivate new ones. 2
  • Business outcomes by constituent Longer-tenured employees are New employees understand what itThe IBMer re-motivated to being an IBMer, means to be an IBMer—and are fully applying their expertise on engaged and empowered by what IBM IBM’s agenda. has to offer Existing clients confirm their Potential clients see the modern IBM inClients choice of working with IBM, and totality—and then as, a must-have partner. entrust us with their new ambitions. Governments, universities, Governments, universities and civicCommunities and civic organizations deepen organizations in developing countries their appreciation of IBM and see IBM as a strategic partner in fulfilling IBMers in their communities. their national agendas. 3
  • The Centennial programDEEP CONTENT DEPLOYMENT OUR CONSTITUENTSDEVELOPMENT • IBMers • Alumni • Clients • Growth accounts ENGAGEMENT • Leaders in 170+ countries • Forward-thinking citizens 4
  • The idea of IBM is an ongoing story of…DEEP CONTENTDEVELOPMENT• Articulate the three ideas that define IBMs contribution to the world— and shape the future of these ideas: - Jeff OBrien - Steve Hamm - Kevin Maney• Draw upon: - Archives - Stories from all countries - Historical milestones - Internal and external thought leaders 5
  • The idea of IBM is an ongoing story of…DEEP CONTENT Pioneering the science of information.DEVELOPMENT IBM as leader in enterprise computing.• Articulate the three ideas that define IBMs contribution to the world— and shape the future of these ideas: - Jeff OBrien - Steve Hamm - Kevin Maney• Draw upon: - Archives - Stories from all countries - Historical milestones - Internal and external thought leaders 6
  • The idea of IBM is an ongoing story of…DEEP CONTENT Making the world work better.DEVELOPMENT IBM as leader in applying technology to transform companies, industries, societies.• Articulate the three ideas that define IBMs contribution to the world— and shape the future of these ideas: - Jeff OBrien - Steve Hamm - Kevin Maney• Draw upon: - Archives - Stories from all countries - Historical milestones - Internal and external thought leaders 7
  • The idea of IBM is an ongoing story of…DEEP CONTENT Inventing the modern corporation.DEVELOPMENT IBM as an expert in continual renewal.• Articulate the three ideas that define IBMs contribution to the world— and shape the future of these ideas: - Jeff OBrien - Steve Hamm - Kevin Maney• Draw upon: - Archives - Stories from all countries - Historical milestones - Internal and external thought leaders 8
  • The Centennial program:Deployment and engagementDEEP CONTENT DEPLOYMENT OUR CONSTITUENTSDEVELOPMENT • 100 Icons of Progress • IBMers • Digital presence• Articulate the three • Centennial book • Alumni ideas that define IBMs • Centennial films contribution to the world— • Clients and shape the future of • Growth accounts these ideas: - Jeff OBrien ENGAGEMENT • Leaders in 170+ - Steve Hamm countries - Kevin Maney • Forward-thinking citizens• Draw upon: - Archives - Stories from all countries - Historical milestones - Internal and external thought leaders 9
  • 100 Icons of Progress:IBM’s role in changing the world 10
  • 100 curated examples establishing IBM’simpact, credibility and expertise… 11
  • Concise, fact-rich stories supportedwith oral histories… 12
  • A broadening circle of contributorsand conversations… 13
  • Leveraging personal networks to expandappreciation for IBM’s impact on the world… 14
  • Centennial Digital Presence 15
  • The Centennial Book:The three ideas in detail 16
  • The Centennial Book:Three agendas for the future Pioneering the science Making the world Inventing the modern of information work better corporation 17
  • The Centennial Films:100x100 A fast-paced film about IBM’s continuous history of innovation and renewal across 100 years and into the future. The film will capture the imagination of IBMers and rekindle their pride in the breadth and duration of IBM’s impact on the world. 18
  • The Centennial Films:They Were There A film about iconic IBM projects, from the perspective of the people who were there. The film will show current employees what it means to be an IBMer and challenge them to live up to a legacy of having an impact in the world. 19
  • The Centennial Films:Partnering to Make the World Work Better A film shaping the thinking of our clients. The film will thank past clients and inspire new ones to be bold in their ambitions. It will celebrate the trust and challenge clients are extending to IBM as their partner. 20
  • The Centennial program:EngagementDEEP CONTENT DEPLOYMENT OUR CONSTITUENTSDEVELOPMENT • 100 Icons of Progress • IBMers • Digital presence• Articulate the three • Centennial book • Alumni ideas that define IBMs • Centennial films contribution to the world— • Clients and shape the future of • Growth accounts these ideas: - Jeff OBrien ENGAGEMENT • Leaders in 170+ - Steve Hamm • Local experiences: countries - Kevin Maney - Local enablement kits • Forward-thinking citizens• Draw upon: - Lecture series and colloquia - Archives • Global platforms: - Stories from all countries - Celebration of Service - Historical milestones - Centennial Exhibit - Internal and external - Centennial Forum thought leaders 21
  • Local Enablement KitsProvide guidance, templates and finished - First line manager kitassets to support key local Centennial events - Brand experience kitthat represent IBM at our best. Enable all - Employee engagement kitcountries to engage the stakeholders they - Client engagement kitvalue into a conversation about their view of - Demand program kit - Lecture series andthe future. colloquia kit 22
  • Local Enablement KitsEnable our Equip brand Equip IBM Equip country Equip country Enable30,000+ first- system leaders country teams teams with teams to leverage country teamsline managers and location and site leaders guidance and Centennial in to developto engage managers to with guidance materials to demand program and delivertheir teams in dress IBM sites and materials create on-brand activities lectures anda discussion in honor of the to create local Centennial colloquiaabout what it Centennial events for experiencesmeans to be employees for clientsan IBMer 23
  • The Lecture Series and ColloquiaMake IBM essential to the discussion about - Lecture series fromthe future. Host a series of forward-thinking Sam Palmisano, andlectures—and also a set of colloquia with the IBM leaders and experts;technical and business communities around the hosted around the worldworld. In them, explore not just the best in 2011 - Deep colloquia on thelearnings IBM has to offer today, but open the future of ____________,conversation about what the future holds. convened by IBM 24
  • A Celebration of Service: A Global Day of ServiceOn June 15, the last day of IBM’s first century, we will - A "Service Jam" in October 2010mobilize the expertise of all 400,000 IBMers, retirees for 20,000 world leaders andand alumni in a unique global day of service. They will IBMers to define service for the 21st centuryhelp solve critical problems facing communities around - The creation of hundreds of high-the world. Supporting the Global Day of Service will be impact service opportunities fora broad program strengthening and marketing IBM’s IBMers worldwidetradition of service to communities and the world: - Engaging hundreds of government and community partners worldwide - Increasing by 300% IBMs Community Grants to maximize the effect of service - Double World Community Grid participation - Upgrading our On Demand Community tool set for all IBMers - Capturing and sharing IBMers’ service stories via social media - Providing a legacy gift to the world to help track service through an On Demand Community widget 25
  • A Celebration of Service: An invitation to sharestories of making the world work better 26
  • Leveraging personal networks… 27
  • The Centennial ForumConvene and engage 700 of the worlds future - Hosted at Lincolnleaders in a conversation about making the world Center in NYCwork better. Through a future-oriented program, - Timed in conjunctionsponsor a discussion about what the world will with the UN Generalbe like in the decades ahead. Assembly 28
  • The Centennial Forum 29
  • Lincoln Center: A place to host the world’s leaders 30
  • The Centennial ExhibitAn exhibit designed to create constituency— - Debut in conjunction withby focusing on the lessons, principles the Centennial Forumand patterns of making the world work better. - Then open to citizensThe exhibit will shape the visitors’ view of the of New Yorkfuture—and share how to think about it. - Then travels to major hubs around the world—The core idea: Humankind advances progress in key IBM markets forthrough science, reason, and taking a systemic growthapproach. - Supplemented by smaller exhibits in 26 locations 31
  • The Centennial Exhibit 32
  • The Centennial Exhibit 33
  • September 21, 2011: Celebration Evening 34
  • The Centennial Year: At-a-glance January 20 • All employee broadcast • Icons of Progress launch • Centennial site launch • 100x100 film 1Q 2Q 3Q 4QDEPLOYMENT 100 Icons of Progress Digital presence Centennial book Film I Film 2 Film 3ENGAGEMENT Town Hall meetings, client events, employee events, business partner events, alumni events, exhibits in lobbies and atriums Lecture Series and Colloquia Celebration of Service Service Day Celebration of Service Exhibit Forum 35
  • The Centennial Year: At-a-glance June 15 • Global day of service • Social media campaign around service stories 1Q 2Q 3Q 4QDEPLOYMENT 100 Icons of Progress Digital presence Centennial book Film I Film 2 Film 3ENGAGEMENT Town Hall meetings, client events, employee events, business partner events, alumni events, exhibits in lobbies and atriums Lecture Series and Colloquia Celebration of Service Service Day Celebration of Service Exhibit Forum 36
  • The Centennial Year: At-a-glance June 16 • NYSE opening bell • Advertising insert: “What 100 years have taught us.” • All employee broadcast • Local celebrations • Centennial book 1Q 2Q 3Q 4QDEPLOYMENT 100 Icons of Progress Digital presence Centennial book Film I Film 2 Film 3ENGAGEMENT Town Hall meetings, client events, employee events, business partner events, alumni events, exhibits in lobbies and atriums Lecture Series and Colloquia Celebration of Service Service Day Celebration of Service Exhibit Forum 37
  • The Centennial Year: At-a-glance September 21, 22 • Exhibit • Forum • Celebration evening 1Q 2Q 3Q 4QDEPLOYMENT 100 Icons of Progress Digital presence Centennial book Film I Film 2 Film 3ENGAGEMENT Town Hall meetings, client events, employee events, business partner events, alumni events, exhibits in lobbies and atriums Lecture Series and Colloquia Celebration of Service Service Day Celebration of Service Exhibit Forum 38