INSTAGRAM! BUT WHERE WAS KODAK?“you press the button, we do the rest” Slogan launch ﬁrst Kodak in 1888
INSTAGRAM! BUT WHERE WAS KODAK?“Photographs used to be the item people would run into a burning buildingto go retrieve. Today a mobile phone has replaced that.” Jeffrey Hayzlett, CMO Kodak, 2010
INVENTION VS INNOVATIONInvention is the "creation of a product or introduction of aprocess for the ﬁrst time." Thomas Edison was an inventor.Innovation happens when someone "improves on ormakes a signiﬁcant contribution" to something that hasalready been invented. Steve Jobs was an innovator.
INVENTION VS INNOVATIONTHOMAS EDISON, 1879 ANTON PHILIPS 1922
tablet computer 5% phone 45% overall 50% overall views overall views views In the morning, relative People reading on computers iPad readers read more news readership across all three consumer their greatest share of on the device at night than platforms ramps up quickly online news that way during the day during other times of day10%8%7%5%3%2%0% 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23
Today 90% of our media consumption occurs in front of a screen. As consumers balance their time between smartphones, tablets, PCs and Televisions, they are learning to use these devices together to achieve their goals.